Have you ever wondered how the go-to people and experts built a name for themselves? You know…before Seth Godin was Seth or John Lee Dumas was JLD?
Well, I can certainly tell you it happened by way of content! Whether it was video, written, audio, or live content, these business owners and thought leaders had to find a way to get their messages to the right people.
With so many forms of content available to you as a business owner, you might be asking yourself, what type of content works best?
I decided to reach out to fellow entrepreneurs and ask this single question:
“What is your favorite type of content for content marketing that has helped you become a go-to person in your industry?”
After reading their answers, I’m happy to report that their content marketing efforts varied widely. What I found most fascinating is that each person found a form of content that resonated with their unique style–and then delivered valuable information, consistently, to their audience. They knew what made their business unique and then leveraged that difference to stand out.
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Check out what these 13 experts had to say!
For instance, I do a long list of paying markets for my core audience of freelance writers that gets linked in many other bloggers’ posts of paying markets. “Proof” posts with transparency on how you’re earning money, or on exactly how to do something vital to your readers, also tend to do well this way, too. These back links send traffic for months and years to come, and expose you to new audiences.
Ask yourself what sort of post you could write that top bloggers in your niche would want to link to and mention, and you’ll create content that will build your authority, and lead to requests for expert quotes and info in other roundup posts — like this one!
I believe it’s that strong bond – that connection – with just a small group that matters a lot more than getting a lot of views from people who don’t truly connect with your work.
Go deep with your content is my advice. If you can change someone’s life with one article you are definitely on the right track!
This ensures that the work I put into writing will still be getting traffic years later. Blog posts about political or social events won’t get you that traffic a month from now.
The second element you have to have are insights of a deeper understanding that will help a reader step out of a stuck mindset. The depth of your insight is often what gets you credibility and therefore links and traffic. I generally do this by providing root cause beliefs they may not have considered. I also include hidden related beliefs that keep the negative behavior happening, or a layer of resistance to change. Once they see these other false beliefs that keep a negative pattern in place they can unwind that layer and make progress. It is also necessary to provide them with a practical method of change as opposed to some trite suggestion.
It’s a post that I know every day takes people through a process that many find overwhelming. Those that go through it come away having done something that changed their lives in some way which opens up an ongoing relationship.
Why? This is providing value which is the reason content marketing works to attract your target audience.
How? There are multiple formats you can write actionable nuggets, just use what fits you personally. It could be something you tested from your own experience, interview a person on their process or even a round up post of multiple people. My nugget is to make sure you can include images of the process to show proof of action steps and the result with a bonus upgrade resource to capture people who are interested.
If you would like to see actionable nuggets that are proven to work in Building your Business, you can check out our website.
