In this episode:
What’s the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs to be fixed.
Read the companion blog post here: https://joyfulbusinessrevolution.com/brand-messaging-vs-brand-posititioning/
Here are two takeaways from Season 7 Episode 3:
- Focus your messaging on what makes you stand out.
Your positioning directly affects how you talk about your business. It’s an integral part of your messaging. There are plenty of positioning books on the market, however, most seem to be targeted to mid-size and enterprise businesses. So, as listeners of this podcast, reading them is not going to help you get towards your business growth goals. But what we are sharing here will.
2. Stay consistent in your messaging.
Your audience is going to be confused if you talk about your offers one way in email or social media, and then another way on your sales pages and/or in proposals. They’re not going to understand what they’re buying and this inconsistency leads to a disconnect and decline in sales. Your messaging must be consistent and laser focused to keep your audience’s attention.
Resources from this episode:
- Join our FB community – the place where SMART and SUCCESSFUL biz owners come to learn how to grow and expand their business with joy: www.joyfulbusinessrevolution.com/fb
- Schedule Your Marketing Strategy Session: Let’s infuse JOY FUEL into your messaging and marketing–and supercharge your sales: https://joyfulbusinessrevolution.as.me/20minconsultation
- Download 65 Curated Story Marketing Ideas: It’s time to share more of your stories for impact, influence and income: https://joyfulbusinessrevolution.com/65storyideas/
- Join us for our Culinary Mastermind Retreat in Mexico in September 2025: https://bit.ly/4c53OYK
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