In this episode:
Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your messaging strategy, how to create it and why you need one.
So let’s get started!
Read the companion blog post here: Messaging Strategy Demystified (For Coaches, Consultants & Experts Like You)
Here are two takeaways from Season 7 Episode 1:
- Effective marketing creates a strong and loyal community.
An effective marketing strategy makes clients excited to work with you. It makes them excited to go through the process. When done correctly, it will not feel like a chore. Also, finding your niche is critical. One thing that prevents people from getting clear on their marketing, their messaging strategy, is they refuse to niche.
- Put your vision, mission, and values front and center.
What is the legacy you’re living right now? What is your life mission? What are you here to do? Why does it matter to you? Why does it matter to your audience?
Remember, your story sells. It contains the keys to emotion and connectivity. If they can’t hear you, they won’t pay you. Your story is a beautiful example and a reason for you to start diving into your why. Your people should know why you get up and do what you do every single day. That is how you live your legacy now.
Resources from this episode:
- Join our FB community – the place where SMART and SUCCESSFUL biz owners come to learn how to grow and expand their business with joy: www.joyfulbusinessrevolution.com/fb
- Schedule Your Marketing Strategy Session: Let’s infuse JOY FUEL into your messaging and marketing–and supercharge your sales: https://joyfulbusinessrevolution.as.me/20minconsultation
- Download 65 Curated Story Marketing Ideas: It’s time to share more of your stories for impact, influence and income: https://joyfulbusinessrevolution.com/65storyideas/
- Join us for our Culinary Mastermind Retreat in Mexico in September 2025: https://bit.ly/4c53OYK
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