If you have ever wondered how in the hell do I grow my email list… then this is the episode for you!

Shannon is joined by Email Marketing Specialist Liz Wilcox for a deep-dive on the dos and don’ts when growing your list. 

Read our companion post if you want to know more about email marketing for coaches.

Today’s Guest – Liz Wilcox:

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach. 


Here are two takeaways from Season 5 Episode 7:

  1. Focus on finding out who your people are.

Take some time to think about who your people are. Where are they gathering? How can you get in front of them? Knowing the right audience is critical to building the right list.

2. AI cannot replace real human connection.

AI is a tool not a replacement. McDonald’s uses AI and Chick-Fil-A uses AI. One of those companies has used AI to completely replace employees. The other has actually increased the amount of employees and empowered those employees to use AI for a better, faster, more efficient checkout process for their customers. Do not replace your human factor with AI!

Resources from this episode: