In this episode:
Amy and Shannon encourage business owners to market without relying on social media, simply because it’s no longer sustainable as a primary strategy. They share personal experiences—like managing a family health crisis—to illustrate the importance of alternative marketing methods, introducing 19 strategies such as email marketing, live video, and curated in-person events.
Here are two takeaways from Season 10 Episode 5:
- You are putting all your eggs in an algorithm basket..
Social platforms are very volatile, and they can change their visibility rules without notice. The inherent risk of depending on channels you don’t own is risky. Let’s diversify your marketing.
- Make it your own..
The pressure business owners feel to conform to cookie-cutter marketing strategies is real. Please remember, content rooted in authenticity performs best. Break the mold as you decide on new ways to reach your audience–off of social media.
Your JoyFueled™ Business Growth Journey
We help established coaches, consultants, speakers and subject-matter experts scale their business with purpose and alignment, creating growth that honors their values, supports their well-being, and fuels their joy and fulfillment.
(Here’s a peek at our proprietary framework and methodology.)
Our EXPAND™ Method gives you the clarity, focus, and plan of action for a more successful, sustainable, and scalable business.
Resources from this episode:
- Schedule Your Marketing Strategy Session: Let’s infuse JOY FUEL into your messaging and marketing–and supercharge your sales: https://joyfulbusinessrevolution.as.me/20minconsultation
- Download the Business Expansion Scorecard: How to Identify and Fix Costly Business Bottlenecks That Prevent You From Scaling Your Business: https://joyfulbusinessrevolution.com/scorecard
- ONE SPOT LEFT! Join us for our Renew & Recharge Retreat: Exploring the Flavors, Culture, and Creativity of Mexico in September 2025: https://bit.ly/4c53OYK
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