In this episode:
Shannon Hernandez and Amy Hager take on one of the most common struggles for purpose-driven entrepreneurs: building effective sales funnels. Acknowledging that traditional funnels often feel rigid, outdated, and overly sales-focused, the hosts introduce a more human-centered, flexible concept—the “sales field.” This new model prioritizes connection, emotional resonance, and adaptability, aligning with how people actually buy.
Here are two takeaways from Season 10 Episode 2:
- Ethical and effective sales funnels prioritize trust over quick wins.
Trust is earned, not engineered. In an ethical funnel – or as she and Shannon now frame it, a sales field – every interaction honors the prospect’s autonomy. Whether it’s through thoughtful lead magnets, engaging nurture emails, or direct outreach, the emphasis remains on authenticity, clarity, and consistency.
- People buy when they feel.
Whether it’s trust, excitement, curiosity, or relief—emotion is the catalyst that moves someone from passive observer to paying client. In a market flooded with options, features, and data-driven messaging, what truly sets a brand apart is how it makes people feel. That emotional resonance builds connection and, ultimately, conversion.
Your JoyFueled™ Business Growth Journey
We help established coaches, consultants, speakers and subject-matter experts scale their business with purpose and alignment, creating growth that honors their values, supports their well-being, and fuels their joy and fulfillment.
(Here’s a peek at our proprietary framework and methodology.)
Our EXPAND™ Method gives you the clarity, focus, and plan of action for a more successful, sustainable, and scalable business.
Resources from this episode:
- Schedule Your Marketing Strategy Session: Let’s infuse JOY FUEL into your messaging and marketing–and supercharge your sales: https://joyfulbusinessrevolution.as.me/20minconsultation
- Download the Business Expansion Scorecard: How to Identify and Fix Costly Business Bottlenecks That Prevent You From Scaling Your Business: https://joyfulbusinessrevolution.com/scorecard
- Read our entire series on The EXPAND Method™ here: https://joyfulbusinessrevolution.com/2x-your-revenue/
- Join us for our Renew & Recharge Retreat: Exploring the Flavors, Culture, and Creativity of Mexico in September 2025: https://bit.ly/4c53OYK
- Our Tuscan Retreat is May 2-8, 2026. We don’t quite have the registration page ready yet, but if you are interested in more info, please email us.
