
Joy Fueled™
A Business Growth & Organic Marketing Program that puts your JOY front and center.
Hey there! Does this sound like you?
You are an established coach, consultant, or service-based business owner who is currently selling a 1:1 program, course, or group offer YOU LOVE.
You love your business–and your business loves you back!
You know that when you make money in your business, it’s always a result of deeply serving others.
You believe that making more money in your business creates ripple effects of joy and connection in your community/world.
You are an expert at what you do–and you are excited to grow your business to new levels–in a sustainable way.
You have zero desire to be a social media star, influencer, or coaching celebrity.
You wake up excited for your clients and their transformation–and feel moments of deep fulfillment and gratitude in your workday.
You have been around the biz block a few times, trying different strategies to grow your revenue (some have been successful, some have flopped – hey we normalize that here!)
You have learned and evolved with each new level of your business success—and you know that learning new strategies AND taking action are equally important.
You are committed to sustainable business growth–one that allows you to experience your highest form of both time and financial freedom.
But… dare we say it…
You Want More.
More impact. More success. More reach and visibility.
And more joy in the process.
And it’s not just that you want more…
You know these things about yourself:
- Your desire for more is fueled by making a bigger IMPACT.
- Your PASSION and purpose-driven spirit make the world a better place.
- Your heart and soul long for DEEPER joy, connection, and community.
This program is designed to help you:
- Grow your aligned audience and your email community/list
- Fill your pipeline with pre-sold leads for your program
- Develop a lead gen experience that is structured for MAKING SALES
- Consistently get bookings for interest/sales/strategy calls each week
- Ensure your sales process feels 100% YOU–and converts perfect-fit leads to paying clients
- Close at least 50% of the sales calls from your pre-sold scheduled leads
- Develop a nurturing plan for your “nos” and “not yets” so they become “YESES” when they are ready to buy
- Grow your team (as needed) with perfect-fit team members who believe in your vision and the work you are doing in the world.
If you’re a coach, consultant, or service-based business owner who wants to expand into the next evolution of your business, with organic marketing that works…
We’ve created JOY FUELED™ with you in mind!
Small shifts and changes add up, Big Time!
The Joy Fueled Program isn’t about changing one thing.
Rather, it’s a paradigm shift of how you step into your next level of growth, WHILE expanding your impact and serving your clients & community.
What’s the reward of being a JOY FUELED business owner?
You will experience MORE JOY. MORE REVENUE. and MORE TIME-OFF while expanding your business.
This Business Growth & Marketing program helps you learn how to create and use organic marketing to increase your visibility by positioning your expertise, how to attract and convert more high quality leads, and how to design and implement a simple, enJOYable marketing plan that works!
Yes, you can expand your business beyond your wildest dreams–without burning out, working around the clock, or spending money on ads.
Together, we will design a sustainable business growth strategy and organic marketing plan you L-O-V-E.
This is a high-level, results-driven program that is literally designed and personalized for you, your joy, and what you need to grow your business without ads, without hustle, and without exhaustion.
During this year-long program, prepare to go deep, using JOY FUEL to expand your vision, your leadership, and your impact.
Your JoyFueled™ Business Growth Journey
We help established coaches, consultants, speakers and subject-matter experts scale their business with purpose and alignment, creating growth that honors their values, supports their well-being, and fuels their joy and fulfillment.
(Here’s a peek at our proprietary framework and methodology.)

Our EXPAND™ Method gives you the clarity, focus, and plan of action for a more successful, sustainable, and scalable business.
Why does the Joy Fueled™ Program get such raving results?
- Each business owner is carefully vetted and interviewed to ensure they are a fit.
Nothing is worse than joining a program where you feel like the “big fish in the small pond” and are more advanced than everyone, or conversely you feel like you are completely lost in an ocean of conversation that is suffocating you with boredom and irrelevance. - We know that you are busy running a business and living life.
We have designed a robust program with LOTS OF CHOICE. You get to choose what you need most in terms of mentorship, training, and strategy, so that you participate in a meaningful way that matches YOUR growth goals. - You’ll have time to implement the insight and changes that we’ve collectively identified each month into your marketing, operations, systems, team, etc.
This means you will use JOY FUEL each step of the way. - No two businesses (and no two business owners) are alike.
And what brings you JOY and lights you UP is as unique as you are–and needs to be part of your business growth plan! You get the personalized attention you deserve for your business and your leadership. - We put your joy front and center, so you can grow with ease and flow.
We develop a custom business growth and marketing strategy with you—and stand by you every step of the way as you roll it out in your business.
Meet Our Joyful Clients
"Shannon's ability to show compassion, support, and understanding while I learned a new way of marketing, helped me gain confidence in my business, my skills, and my abilities. I had a ton of resistance to learning and executing email marketing for my business. With Shannon's help, I gained confidence in my business, skills, and abilities —and learned how to market my retreats successfully. Shannon is the best, she understands that each business is unique, and that there is no cookie-cutter solutions."
"When I first connected with Shannon for the purposes of business coaching, I was looking for a clear path to enhance my brand and grow my consulting business. I wanted a strategy that would help me go beyond my current audience and position Lighthouse Leadership Consultants as a premier name in high-EQ leadership and organizational growth. Shannon's unique combination of strategic insight and marketing expertise, blended with bold implementation approaches, has been invaluable. She didn’t just offer cookie-cutter solutions; she tailored every aspect of our work to fit my...
Is JoyFueled™ a good fit for you?
- You’re an experienced coach, consultant, or service-based business owner who is making money and you are looking for an effective and joyful way to expand your business with organic marketing.
- You have at least one team member helping you implement in your business.
- You would like to increase your visibility and thought leadership by positioning your expertise, and you know that the work you do makes the world a better place.
- You want to design a simple and effective organic marketing plan and sales process that is tailored to your energetic capacity.
- You understand that sustainable businesses are not grown in vacuums, and that you can’t grow what you don’t know.
- You are ready for a business growth and marketing coaching program that is rooted in your joy and your lifestyle values.
- You understand that true business growth and expansion take time, and you are committed to working with us for at least 12 months.

What if you could make an even bigger impact?
An even bigger difference in the lives of others?
What if you could support another charity? Or start your own?
Together, it’s possible.
Let’s make this the year that you focus on the JOY FUELED expansion of yourself and your business.
We will create a joy-based business expansion plan customized to your vision, your strengths, and your personal goals.
Together, we’ll make tweaks to your business and marketing, so it’s more efficient, more systematized, and more sustainable.
Meet Your Joy Fueled Program Mentors
Let’s face it – you don’t need another strategist or consultant who is going to tell you to do things that you don’t want to do or have you change things that are working well.
What you need are mentors who see YOU, support YOU, and encourage YOU to grow your business through the lens of joy.

Shannon champions and rallies her clients to expand their businesses through the triple lens of more joy, more revenue, and more time off. She is a master teacher and trainer and believes that helping others find true joy elevates the consciousness of this planet. Shannon is an artist, author, wife, cat mom, cook, and loves to read fiction. She’s also an Angel Investor in businesses she believes makes the world a better place for all of us.

Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, uses her years of experience and expertise to help service-based business owners around the world grow businesses they love. She supports current clients—as well as future clients— to apply simple strategies for increased revenue and productivity. Amy also has the honor of working with The Joy Fueled™ Program clients a Lead Coach.
Frequently Asked Questions
What kind of business owners enroll in this program?
All kinds! We have many different types of business owners who are currently enrolled or have graduated from this program: accountants, travel professionals, leadership coaches, health and wellness centers, business and marketing consultants, spiritual mentors, PR specialists, publishing professionals, speakers, therapists, and hypnotists…just to name a few.
How long is the program and what is the investment?
Why are you prioritizing JOY in this program?
Because Shannon and Amy have both experienced the many benefits of spending more time in our joy each and every day, as well as using JOY AS THE FUEL for business growth. Those benefits include relaxation, play, travel, and letting our busy minds rest. The unexpected upside of prioritizing joy has been more brilliant ideas for our businesses and more revenue generated in ways that surprised and delighted us! We believe the more we say yes to joy, the more impact we have, and the money we make.
I’m interested! What’s my next step?
Yay! We want to ensure you experience success for yourself, your team, and your business growth. Your next step is to schedule a Strategy Call with Amy.