Joy Fueled™
A Business Growth & Organic Marketing Program that puts your JOY front and center.
Your Business Has Outgrown It’s Marketing
(So let’s build your next chapter with clarity AND joy!)
Joy Fueled™ helps service-based founders scale with sustainable messaging and marketing systems that create predictable revenue (while keeping freedom, alignment, and impact at the heart of your business.)
Has Your Business Outgrown Your Marketing?
You’ve built something you love: a business that deeply serves your clients and creates real transformation.
But here’s the truth: the same strategies that got you here: founder-led storytelling, pieced-together funnels, or “we’ll figure it out as we go”, won’t take you into sustainable, predictable growth.
Your marketing isn’t fully pulling its weight. And every quarter you wait, opportunities slip through the cracks.
It doesn’t have to stay this way.
Let’s talk about how Joy Fueled™ can bring you revenue and relief.
Who This Program Is For
Joy Fueled™ meets you where you are on your growth path:
- $100K–$250K founders
- You’ve proven your offer and have happy clients, but sales still rely too heavily on your personal effort and/or referrals.
- Marketing feels inconsistent—some months flow, others fall flat.
- You’re ready for systems that generate reliable revenue and give you breathing room.
- $250K–$500K founders
- You’ve built steady revenue and your reputation is growing.
- But your marketing feels scattered across funnels, platforms, or one-off campaigns.
- You want a Profit-Driven Messaging Ecosystem™ you or your team can run, so growth doesn’t bottleneck with you.
- $500K–$1M founders
- Your business is established and your momentum undeniable.
- Yet your message no longer reflects your maturity or market power.
- You’re ready to reposition, refine your client journey, and scale with predictable revenue systems.
What You’ll Learn + Implement
Expand with the EXPAND™ Method:A customized, proven framework for messaging, marketing, and revenue growth that keeps joy and sustainability at the center.
Turn conversations into clients by nurturing “nos” and “not yets” into aligned “yeses” through organic, relationship-driven marketing.
Simplify growth with the Profit-Driven Messaging Ecosystem™: It’s time to replace complex funnels with intentional systems that consistently drive visibility, sales, and impact.
Accelerate execution with AI tools to cut down on repetivie admin, streamline operations, and implement faster without losing the human touch that drives your marketing.
Build revenue + freedom in tandem, helping you grow income while reclaiming time, energy, and creativity.
Program Highlights
Hands-on mentorship → So you stop guessing and know exactly what to do next.
Implementation support →Accountability and action steps that keep you moving for months and years to come.
The Profit-Driven Messaging Ecosystem™ → Your custom messaging framework that turns marketing into a predictable revenue engine.
Regenerative growth approach → Strategies that create results and relief – so scaling feels sustainable.
Smart AI Support → Access custom AI tools designed to streamline repetitive tasks, simply operations, and free up your focus for strategy and creativity.
Investment Based On Your Needs → Depending on where you are in your business journey, the investment to work with us is outlined below. We want you to have access to high-quality mentorship, at a price point you feel comfortable with.
Step In When It Matters Most
You don’t have to wait for a “next round.” Your timing sets the pace.
Every business is vetted for fit, so when you step in, you’re surrounded by peers and mentors who accelerate your growth from day one.
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Why Joy Fueled™Works
This isn’t about changing one tactic. It’s about shifting the way you grow, so your marketing becomes a true engine of predictable revenue, aligned with your values and fueled by joy.
Each business is carefully vetted to ensure alignment.
As partners, we will decide the mentorship, training, and strategy you need most.
You’ll have time to implement, not just learn.
Your strategy is customized for your strengths, your vision, and your business.-
You don’t need to do more! You need the right systems and guidance on how to use your time better.
Note: We use AI as an accelerator, not a replacement. Our custom tools help streamline operations and lighten your workload, while your voice, your message, and your strategy stay fully human.
Meet Our Joyful Clients
"Shannon's ability to show compassion, support, and understanding while I learned a new way of marketing, helped me gain confidence in my business, my skills, and my abilities. I had a ton of resistance to learning and executing email marketing for my business. With Shannon's help, I gained confidence in my business, skills, and abilities —and learned how to market my retreats successfully. Shannon is the best, she understands that each business is unique, and that there is no cookie-cutter solutions."
"When I first connected with Shannon for the purposes of business coaching, I was looking for a clear path to enhance my brand and grow my consulting business. I wanted a strategy that would help me go beyond my current audience and position Lighthouse Leadership Consultants as a premier name in high-EQ leadership and organizational growth. Shannon's unique combination of strategic insight and marketing expertise, blended with bold implementation approaches, has been invaluable. She didn’t just offer cookie-cutter solutions; she tailored every aspect of our work to fit my...
Results + Relief
Growth looks different at each stage, but the outcome is the same: marketing that fuels predictable revenue and gives you back time and joy.
- For $100K–$250K founders
- Marketing shifts from inconsistent to reliable.
- You stop relying only on your personal effort and referrals to drive sales.
- You leave with systems that create consistent revenue and space for joy.
- For $250K–$500K founders
- Scattered marketing finally comes together under one clear ecosystem.
- You build a Profit-Driven Messaging Ecosystem™ you and your team can run.
- Business growth stops being dependent on you.
- For $500K – $1M founders
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- Your message evolves to match your market power.
- You reposition, refine your client journey, and scale with predictability.
- Marketing becomes a growth engine that sustains your next level.
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Is JoyFueled™ a good fit for you?
Every day you wait to realign your message and marketing is another day of missed opportunities. If your business has outgrown your systems, and you’re ready for sustainable, predictable growth, it’s time to take the next step.
On this call, we’ll:

Learn more about your business and where you’re headed.
Pinpoint what’s working (and what’s not) in your current marketing.
Explore whether Joy Fueled™ is the right fit to help you build systems that drive both revenue and relief.
This isn’t about doing more.
It’s about building smarter, simpler systems that let your business grow with integrity, freedom, and joy.
Meet Your Joy Fueled Program Mentors
Let’s face it – you don’t need another strategist or consultant who is going to tell you to do things that you don’t want to do or have you change things that are working well.
What you need are mentors who see YOU, support YOU, and encourage YOU to grow your business through the lens of joy.
Shannon champions and rallies her clients to expand their businesses through the triple lens of more joy, more revenue, and more time off. She is a master teacher and trainer and believes that helping others find true joy elevates the consciousness of this planet. Shannon is an artist, author, wife, cat mom, cook, and loves to read fiction. She’s also an Angel Investor in businesses she believes makes the world a better place for all of us.
Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, uses her years of experience and expertise to help service-based business owners around the world grow businesses they love. She supports current clients—as well as future clients— to apply simple strategies for increased revenue and productivity. Amy also has the honor of working with The Joy Fueled™ Program clients a Lead Coach.
Frequently Asked Questions
What kind of business owners enroll in this program?
All kinds! We have many different types of business owners who are currently enrolled or have graduated from this program: accountants, travel professionals, leadership coaches, health and wellness centers, business and marketing consultants, spiritual mentors, PR specialists, publishing professionals, speakers, therapists, and hypnotists…just to name a few.
How long is the program and what is the investment?
Why are you prioritizing JOY in this program?
Because Shannon and Amy have both experienced the many benefits of spending more time in our joy each and every day, as well as using JOY AS THE FUEL for business growth. Those benefits include relaxation, play, travel, and letting our busy minds rest. The unexpected upside of prioritizing joy has been more brilliant ideas for our businesses and more revenue generated in ways that surprised and delighted us! We believe the more we say yes to joy, the more impact we have, and the money we make.
I’m interested! What’s my next step?
Yay! We want to ensure you experience success for yourself, your team, and your business growth. Your next step is to schedule a Strategy Call with Amy.