Just how exactly are you using social media to Unleash Your Brand?
Social media provides some pretty KILLA ways to Unleash Your Brand:
- It’s a great way to network with other thought leaders.
- You can reach perspective clients.
- It’s a vehicle for amplifying your brand messages.
- You can build a loyal following.
But, please note: All of this can only be achieved by developing a strategic social media plan.
Your strategic plan should be balanced and offer your audience:
- superb content from your perspective and expertise
- intriguing content from other thought leaders you respect and admire
- fun and whimsical postings, showing glimpses of your personality are perfectly fine
- case studies and testimonials of how you are serving a need in the marketplace
- infographics, quote images, and other interesting visuals
- video content
For social media to work, your brand must be:
- social and engaging
- starting conversations
- following up with those who have connected with you
- inspiring people to be their best
- authentic (be YOU!)
How is your brand measuring up on social media, based on this list?
If there’s one thing I’ve learned it’s this: the more comfortable I am in my brand messages, and the more authentic I am on social media, the more my brand appeals to others. (And that is a great feeling!)
