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Listen to a Writing Whisperer Class Live!

by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing, Write With Me!

Boring classes make me want to poke my eyeballs out. And…instructors who dominate the conversation make me want to puke. You won’t find any of this nonsense in a Writing Whisperer course. You know why? We ain’t got time for boring, drab, dry, crusty lessons. We have...

5 Tips for Becoming a Pro at Writing Headlines and Titles

by M. Shannon Hernandez | Copy Writing | 1 comment

Let’s face it, if the titles/headlines of your blog posts, newsletters, or emailing marketing campaigns aren’t catchy—no one’s going to click through and read it. Did you know that copywriters spend about 25% of their time writing the content itself, and about 75% of...

Emotional Triggers and Words That Sell

by M. Shannon Hernandez | Copy Writing

If you have a business, you need to sell stuff. Period. This is where copywriting comes into play. Copywriting is all about crafting your messages so that you can sell more stuff. Do you desire to raise your bottom line? Do you have services or coaching packages or...

Guest Post: Logan Strain on 5 Steps To Writing Awesome Infographic Content

by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy, Copy Writing, Guest Writers

Writing online content is about a lot more than just writing blog posts and articles. Since the web is such a visual medium, sites and organizations are harnessing the power of visual content to spread their message. Even if you don’t have strong graphic design...

The No-Fluff Guide to Writing Client-Attracting Content

by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy, Copy Writing | 1 comment

Disclaimer: This is probably going to be one of the shortest blog posts I have ever written.  I get asked these two questions a lot: How do I attract clients through my content? How do I know what to write about? There are countless blog posts online that will tell...

Guest Post: Jill Stanton on 3 Contagious Forms of Content Worth Creating

by M. Shannon Hernandez | Copy Writing, Guest Writers

Captivating your audience can be tough. Everyone seems to be a critic these days, so you have to be extra savvy when it comes to creating content that will actually resonate with readers. Having said that, I’ve been in the blogging game for quite some time now and...
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