From the Blog
What’s the Real Difference Between a Marketing Plan and a Marketing Strategy?
How can you navigate marketing without burning out or compromising your values? Marketing can feel overwhelming. It doesn’t matter if you’re brand-new to business, a veteran coach or strategist, or you’re a marketing pro ready to make your escape from corporate —...
The Irrepressible Power of Joy Marketing
In a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is real and, more importantly, powerful. The best marketing still makes people feel some kind of way — with over 90% of our...
How to Identify & Truly Connect with Your Ideal Clients Online
Growing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires getting in front of the right audience with the right message. However, where things often get sticky is when it comes time to...
Authentic Brand Storytelling. For Everyone.
A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people were talking about connecting their authentic why to their brand storytelling. Over the years, I’ve been involved in many...
![197 Brand Adjectives to Describe Your Brand [Sorted by Category]](https://joyfulbusinessrevolution.com/wp-content/uploads/2024/08/197-Brand-Adjectives-to-Describe-Your-Brand-400x250.png)
197 Brand Adjectives to Describe Your Brand [Sorted by Category]
Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of marketing your business. That’s why I’m sharing this list of brand adjectives. You can use these branding words to clarify how your...
Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck
What you do matters—so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition (UVP) and unique selling proposition (USP) are all about. They show your customers what you do, why they should care, and why...
A Masterclass in Messaging & Positioning for Coaches & Consultants
What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company. In over 10 years in business, I can tell you that just about every coach, consultant, and expert I’ve worked with has heard the terms...
Using Brand Messaging Pillars to Guide Your Content
When you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all kinds of different advice. Some of them might talk about how to position your business or define your USP. Others might get into...
How to Leverage Marketing & Selling So You Can Scale Your Service-Based Business
Editor's note: This 9 part series is specifically designed for coaches, consultants, strategists, and service-based business owners who are in the scaling phase of their business. The JoyFueled™ Journey success path graphic will serve as your visual anchor and...
Messaging Strategy Demystified (For Coaches, Consultants & Experts Like You)
If you hear (or read) the words “messaging strategy” and wonder what that means or if it’s something you need to worry about as a solopreneur or small business owner, you’re not alone. It’s easy to think that only bigger companies or corporations need message...
![Best Email Marketing Platform for Solopreneurs [2024]](https://joyfulbusinessrevolution.com/wp-content/uploads/2024/06/Best-Email-Marketing-Platform-for-Solopreneurs-2024-RESIZED-1-400x250.png)
Best Email Marketing Platform for Solopreneurs [2024]
One of the most common questions people ask me when they’re getting ready to dive into email marketing or deciding to start a newsletter is, “What email marketing platform should I use?” Because of that, I knew we needed to devote an article to help you understand...
Lead Nurturing Email Sequences: The What, the Why, and the How
Email nurture sequences can make the difference between a successful business and never getting out of hustle mode. That’s not to say that nurture sequences are magical things you can set and forget—plenty of work is still needed. However, your nurture sequence emails...
The Business Benefits of Newsletters (+ When to Be Wary)
Should you start a newsletter? Without a doubt, my answer is yes. With countless benefits to your business, email newsletters can make all the difference between success and failure. Yet, so many people we talk to are hesitant to start a newsletter due to some of the...
Email Marketing Mastery for Webinar Hosts: Tips, Tricks, and Sequences
Online events are a fantastic opportunity to build relationships with your audience. While there’s no substitute for in-person connection, webinars and other online events are the next best thing. There’s just one caveat: you have to know how to fill them. And that’s...
How I Use Email Marketing to Fill Every Seat for In-Person Events
Hosting an in-person event your audience talks about for years starts with building a genuine connection with your audience and deepening that relationship significantly well before the event. And that means understanding what they want and how to reach them so you...
