From the Blog
Have You Found Your Brand Voice?
Have you found your brand voice? You know, that unique voice that is characteristic of you and your brand only? That voice, when others see it online, they know it is you, beyond a shadow of a doubt, without even having to look at the person who posted? Or even...
The No-Fluff Guide to Writing Client-Attracting Content
Disclaimer: This is probably going to be one of the shortest blog posts I have ever written. I get asked these two questions a lot: How do I attract clients through my content? How do I know what to write about? There are countless blog posts online that will tell...
5 Signs Your Business Needs an In-House Copywriter
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed to keep your business running--consistently and smoothly--day in and day out. Copywriting Services You may not even be aware of how important...
5 Tips for Writing a (Human) Social Media Bio/Profile
I am in the business of helping other business owners brand themselves consistently across all business writing (copy) and platforms. Today, let's talk about how to write your social media bios and profiles effectively! The last thing you want people to wonder after...
The Writing Whisperer takes on Berlin, Germany!
After nearly 15 days in Berlin, this city has won my heart! My husband and I had a lovely trip--despite a terrible round of flu that caused us both to be in the bed for several days at the beginning of our vacation. We bounced back though, stronger than ever, and made...
10 Ways to Update Your Brand and Give it a Distinct Personality
I'm sure you've heard the term B2B (Business to Business) and B2C (Business to Consumer) marketing. These terms have been around for quite some time; however, you may have recently heard the term H2H, or Human to Human marketing. Social media has changed the way that...
How Do You View the World?
How do you view the world? Would you agree that we each look at the world through our limited “sight” and view what is happening based on our own personal experiences? If you are in agreement, keep reading! I came across this fascinating article called How Animals See...
How to Give Yourself Permission to Succeed
Remember back in the day when you would enthusiastically tote home a permission slip from your teacher for the next school trip? What caused that excitement? Was it the change in routine from a normal school day? Or was it the chance to go somewhere you had never been...
3 Website Tagline Formulas that Have Staying Power + Examples
Your website tagline is an important piece of your branding and brand identity. Your tagline is a succinct message which clearly conveys what you do and who you serve. It usually lives below your logo and/or as the headline on your homepage. So even though most...
Dominate SEO with Long Tail Keywords
If you are a small business owner who blogs and you want more traffic to your site, I am going to teach you a powerful blogging tactic today that will produce immediate results for you in the world of SEO. This isn’t a magic trick, nor will it take you a month to get...
How I Journaled My Way Out of My Job
Hurricane Sandy Gave Me A Gift When Hurricane Sandy hit the east coast in October of 2012, I was granted a gift—the gift of a bonus week off of work. Believe me when I say the destruction in the Brooklyn area was intense. There are still, one and half years later,...
Guest Post: Author Dina Wilcox on Writing Without the Influence of our Egos
When I was 18, I dreamed of being a Writer. I have always written in a journal—I started at 13—and I have always loved the feeling of contentment I get putting my words on a page. As a teenager, I pretended my words loved me and were happy to be used and sculpted by...
Two Title Formulas Guaranteed To Increase Your Open Rates
If you are like many of the people I speak with, perhaps you will relate to this statement: Crafting catchy titles for my newsletter and email campaigns is painful! Great news--you are not alone! And today, I want to share with you two title formulas which will...
Is Your Social Media Strategy Working?
Just how exactly are you using social media to Unleash Your Brand? Social media provides some pretty KILLA ways to Unleash Your Brand: It's a great way to network with other thought leaders. You can reach perspective clients. It's a vehicle for amplifying your brand...
The Diagnosis: Social Media Overload
I realized last month just how burnt out and completely overstimulated I was when it came to social media. There were times I would pick up my phone - out of sheer habit - and pop on over to Facebook or Twitter, scrolling aimlessly to see what had happened since the...