From the Blog
How Writing a First Draft (of anything) is Like A Trip to the Gynecologist
(Author’s note: I have resolved this year to write more creatively from time to time. So, here is my first stab at a piece I dreamed up while…yes… you guessed it…sitting in the gynecologist’s office, waiting for the doctor to come into the room. I must admit, the...
5 Tips for Becoming a Pro at Writing Headlines and Titles
Let’s face it, if the titles/headlines of your blog posts, newsletters, or emailing marketing campaigns aren’t catchy—no one’s going to click through and read it. Did you know that copywriters spend about 25% of their time writing the content itself, and about 75% of...
Sell More Books By Creating Visual Content
My primary goal, as a content strategist, is to help my clients develop content which is engaging and entices readers to take action. Valuable content cannot be overlooked when one is building a brand—as quality content helps establish you as an expert, shows your...
Emotional Triggers and Words That Sell
If you have a business, you need to sell stuff. Period. This is where copywriting comes into play. Copywriting is all about crafting your messages so that you can sell more stuff. Do you desire to raise your bottom line? Do you have services or coaching packages or...
How I Made the Top 100 Websites for Writers in 2015 (My Personal Reflection and Insight)
If you've been a member of my community for a while, you may remember the post from last year around this time, called I Made The 100 Best Websites for Writers in 2014 (And HOW I did that!). If you didn't get a chance to read that post, I suggest you take some time to...
[Audio]: An Interview with Doug Foresta: Build Your Brand with Podcasting
An Interview with Doug Foresta: Build Your Brand With Podcasting Creating a personal brand is all about finding your voice. Similar to contributing articles in your field of expertise, entrepreneurs can extend their reach by creating a captivating podcast. A podcast...
[Audio] An Interview with Tanya Smith: Creating Snack-Sized Social Content and How to Make it Work for Entrepreneurs
An Interview with Tanya Smith: Creating Snack-Sized Social Content and How to Make It Work for Entrepreneurs More than ever marketing has become a competition for attention. The best way for entrepreneurs to stay in the marketing game is by targeting a specific group...
[Interview] M. Shannon Hernandez on Coaching Memoir Writers
This past month I hooked up with Kevin T. Johns and was so thrilled that we got to "talk writing shop" on his new podcast: The Writing Coach. On this podcast, Kevin speaks with the instructors, editors, coaches, and mentors that help writers and authors create their...
[Audio] An Interview with Jules Taggart: Knowing When to Pivot and How to Handle a Brand Relaunch
An Interview with Jules Taggart: Knowing When to Pivot and How to Handle A Brand Relaunch Brands are consistently evolving to make sure they keep abreast with what is happening in the marketplace. And...change is a good thing! Brand change is necessary to stay...
[Audio] An Interview with Jai Stone: Using Your Story to Build Your Brand
An Interview with Jai Stone: Using Your Story to Build Your Brand There use to be a time when fancy photos and a lengthy resume were all you needed to impress potential clients. But the trends have changed and the general public is no longer impressed with who you...
9 Tips for Dealing with the Emotions When Writing a Memoir
Writing a memoir is much like going through your trunk of family treasures and keepsakes. At times the memories may be fuzzy, just like the ink on the pages of that 70 year old journal your great-grandmother kept. Sometimes the memories may be painful, much like the...
10 Things I Wish I Had Known Before Becoming a Published Author
After just a few months as a published author, I’ve learned some things. The learning curve, at times, was fast paced and exhilarating, much like a waterslide on a hot, steamy day. At others times, well, it hasn’t been so pleasant. These are the aspects of being an...
[Audio] An Interview with Sue Anne Dunlevie: Branding Your Blog Successfully So You Make Money
An Interview with Sue Anne Dunlevie: Branding Your Blog Successfully So You Can Make Money Are you interested in learning how to make money from your blog? Have you ever wondered the ins and outs of how to create anticipation for your products and services, long...
The Writing Whisperer’s Top 3 Content Marketing Secrets
Are you spinning your wheels trying to figure out WHAT to say and HOW to say it as you write content for your blog? Are you frustrated because you need yet another way to say something you have already said four times in an email marketing campaign? Do you wish that...
Guest Post: Sue Anne Dunlevie on 3 Reasons You Must Invest in Yourself as a Business Owner
When you’re watching every dime that goes into and out of your business, it can be hard to spend money on yourself. It seems to defy everything you’ve set out to do, which is to build a successful brand and following. Unfortunately, this way of thinking can stop you...