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[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]

[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

In this episode:Today I have a special guest with me, one of my most favorite people of all time, Alan Cohen. Alan and I are going to take you behind the scenes of his TEDx talk and walk you through how to come up with your own TEDx talk topic. Let’s get started! Here...
[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]

[S7; Ep7] How to Make $10k from Your Next Podcast Interview with Beth Nydick [The Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

In this episode: Welcome back to another episode in our brand messaging series. I have been so excited to introduce you to my friend collaborator, Beth Nydick. I am speaking with her today about how to make $10,000 from your next podcast interview.    She is the...
[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]

[S7; Ep6] Is your Brand Storytelling Authentic AND Creating Revenue? [The Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

In this episode:   If you’re not telling authentic brand stories, it is so painfully obvious to most people that you’re just going through the motions and you have ulterior motives. If you’re just going to half-ass your story marketing, we feel that....
[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]

[S7; Ep5] How to Choose Brand Adjectives (and what not to do) [The Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

In this episode:   Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice… well, that’s a whole other enchilada.    Why? When you spend all your energy...
[S7; Ep8] How to Come Up With a Ted Talk Topic with Alan Cohen [The Grow Your Business for Good Podcast]

[S7; Ep4] Finding and Using your Unique Selling Proposition and Unique Value Proposition [The Grow Your Business for Good Podcast]

by M. Shannon Hernandez | Grow Your Business for Good Podcast

In this episode: UVP, USP, USPS… What the hell, y’all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging.    We’re going to help you get clear on what...
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