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How To Become The Go-To Person In Your Industry

by M. Shannon Hernandez | Content Marketing and Strategy

Inbox kind of empty lately? What would your business be like if you were the person who came to mind every time someone said they need x, y, and z services? I bet your inbox would be full of referrals and appointments from qualified leads. I want this for you!...

Are You A Thought Leader? Here Are Six Ways To Tell.

by M. Shannon Hernandez | Thought Leadership

You’ve probably heard the words “thought leader” a lot lately. Have you ever wondered whether you might be a thought leader? Thought leaders are the go-to people in their fields or industries. They are trusted sources who move and inspire people with new ways of...

What Do You Want To Be Known For In Business?

by M. Shannon Hernandez | Thought Leadership

In the work I do with coaches, consultants, and experts, I always begin conversations with this exploratory question: What do you want to be known for in your business? I use this question a lot. For keynote sessions at conferences. When sitting down one-on-one with a...

A Struggle with Words: How Mindfulness Maneuvered Its Way to the Top

by M. Shannon Hernandez | Blog, Writing Inspiration

My word for 2016 is mindfulness. I spent the first two weeks in December deep in thought about which word to choose. Actually, let me back up. I didn’t want to choose the word mindfulness, if I’m going to be completely honest. I wanted a more sparkly word, like...

Expand Your Digital Footprint

by M. Shannon Hernandez | Content Marketing and Strategy

Do you remember the days back in college (or for the younger crowd, high school!), when people were constantly talking to you about posting to the internet with care? You may have heard things like: Don’t share personal stuff. A stalker will find you. (My dad’s famous...
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