Case Studies

Turn a Stagnant Email List Into $25K In 3 Weeks

Here’s how one survey sparked sales, trust, and momentum.

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Scaling Smarter: This Founder Fixed the Funnel, Not the Offer

What Happens When You Align Messaging & Email Strategy Instead of Chasing Shiny Objects

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How Minette Turned Flat Sales Into High-Converting Offers (and a Thriving Client Base)

How refining her message helped Minette Riordan, Ph. D., attract aligned clients, increase sales, and fall back in love with her business.

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Rebuilding a Public Speaking Program That Fueled Scalable Profitability

How We Reengineered a Public Speaking Program to Fuel Scalable Profitability

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From Overwhelmed to JoyFueled

How Joan Grew Her CPA Firm 170% and Reclaimed Her Freedom

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Joyful Clients We’ve Helped

Working with Amy lifted the veil —I finally have vision and clarity for my business...

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Whit Doherty

Fractional Chief Strategy Officer

Working with Amy lifted the veil—I finally have vision and clarity for my business.

"Before working with Amy, I felt unclear about how to position my experience, skills, and talents into marketable offers. I knew I couldn’t do it alone and needed support. Through her steady guidance, I began to see my vision clearly and gained the clarity I was missing. What I valued most was the comfort of knowing I wasn’t failing, along with Amy’s mirroring of my strengths to help me stay focused. If you want a supportive community where you can grow and prosper, sign up today. Investing in yourself is worth it."

Whit Doherty

Fractional Chief Strategy Officer

Content Creation on Location in Miami went far beyond marketing —it created content for my...

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Gwen Brehm

Speaker, Therapist & Healthcare Consultant

Content Creation on Location in Miami went far beyond marketing—it created content for my business and for my life.

"I signed on to work with Shannon & Amy because I trusted their skills, integrity, and ability to attract the very best people into her programs. This event exceeded all of my expectations. Not only did I walk away with powerful marketing content, I also gained deep connections, encouragement, and ideas that will stay with me far beyond the business context. Shannon and her team created a space where everyone felt held, respected, and inspired, and the impact has been profound. Their teaching is grounded in the work they do themselves, and the ripple effect is both practical and deeply human. I am full of gratitude for the experience and excited to continue this journey with them."

Gwen Brehm

Speaker, Therapist & Healthcare Consultant

Shannon not only delivered —she saw me, understood me, and brought my pivot...

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Kim O’Hara

Author, Columnist, & Book Coach

Shannon not only delivered—she saw me, understood me, and brought my pivot to life.

"Ten years into my book coaching business, I knew it was time to pivot but dreaded how to market my new products and services. I had worked with a company before that made big promises and underdelivered, so I was hesitant. Then I recalled Shannon and her honest, joyful approach to marketing, which matched the flexibility and joy I wanted in my own life. She created my newest Intensive offering and free resource with dedication, passion, and a deep understanding of who I am and what I stand for. If you are looking for a no-nonsense messaging strategist and marketing consultant who will truly see you and help you create, Shannon is the one!. She is worth every dime and more."

Kim O’Hara

Author, Columnist, & Book Coach

With JBR's email strategy support, our Kickstarter hit $10K in under two months.

"Big thanks ...

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Sam Matthews

Owner of Propagate Studio & ArtBnB

With JBR's email strategy support, our Kickstarter hit $10K in under two months.

"Big thanks to Shannon and her team for bringing their joy and marketing wisdom to my Kickstarter campaign. With their guidance, we crowdsourced $10K in under two months, and the email marketing played a major role in that success. Their strategy gave me confidence, clarity, and results that exceeded my expectations."

Sam Matthews

Owner of Propagate Studio & ArtBnB

My messaging feels like it’s in my DNA, and people finally get what I...

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Gabriella Wolson

HR Consultant & Corporate Trainer

My messaging feels like it’s in my DNA, and people finally get what I do.

"Before, working with JBR, I was spinning my wheels—doing busy work that looked like business ownership but wasn’t moving me forward. The biggest shift has been identifying strategies and processes that actually generate revenue and free up my time. Now my actions are aligned with growth and ease, and my messaging feels like it’s in my DNA. People understand exactly what I do and who to send my way. As a bonus, one of my newsletters was called ‘my best ever’ by a marketing consultant friend who said she’s saving it as an example. I’m already signed up to do another round of JBR because this work has been nothing short of transformative. It’s been fucking awesome."

Gabriella Wolson

HR Consultant & Corporate Trainer

I came for marketing skills, but what I gained was freedom, confidence,...

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Veronica Drake

The Back Porch Prophet

I came for marketing skills, but what I gained was freedom, confidence, and belief in myself.

"When I joined the Joy Fueled™ program, I thought I was signing up to learn how to write better emails, improve my marketing, and grow my business. What I actually received was so much more. Shannon and Amy taught me to believe in myself, to push through challenges, and to recognize my own value. I now feel a greater sense of freedom and confidence in both my business and my life. The growth I’ve experienced is worth far more than the investment I’ve made."

Veronica Drake

The Back Porch Prophet

Amy was the sounding board I needed to navigate the big decisions that shaped my...

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Linda K. Carlisle

Communication & Culture Advisor

Amy was the sounding board I needed to navigate the big decisions that shaped my business.

"When I launched my B2B business in a referral-heavy niche, I knew I needed more than proofreading—I needed a mentor to guide the big strategic moves. Amy became the sounding board I was searching for, helping me clarify themes, target the right audiences, and stay on course. She offered the perfect mix of encouragement and redirection, always keeping my business success in sight. One moment she was a straight-shooting strategist asking tough questions, the next she was an ally cheering me on. If you need a marketing mentor who blends clarity, compassion, and strategy, Amy is the one to call."

Linda K. Carlisle

Communication & Culture Advisor

Shannon pushed me when I needed it most —and the outcome was a successful,...

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Deb Rubin

Keynote Speaker, Trainer, & Executive Leadership Coach

Shannon pushed me when I needed it most—and the outcome was a successful, sold-out program.

"I hired Shannon to clarify my offer, build a marketing plan, write copy, and plan my launch. After leaving a corporate job that had kept me contained, I was still afraid to put myself out there. Shannon would not let me hide. She held me accountable, pushed me when I needed it, and helped me fine tune my work so my writing and output were stronger. With her support, I worked through my fear, launched my group coaching program for professional women, and filled it with clients who had the experience they were hoping for. I felt proud of what I accomplished and confident in my marketing for the first time. Shannon is a gifted strategist and content writer who knows how to draw out your best work. I highly recommend her to anyone ready to stop procrastinating and see real results."

Deb Rubin

Keynote Speaker, Trainer, & Executive Leadership Coach

Our speaking engagements are now converting into paying clients.

“Working with Shannon & Amy...

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Kim Fabian

CEO & Founder of Elevatr Insight

Our speaking engagements are now converting into paying clients.

“Working with Shannon & Amy in the Joy Fueled™ Business Growth Program gave us a clear stake in the ground for what we stand for—and that message now permeates everything we do. I’m showing up consistently, our speaking engagements are turning into new work, and even the quiet followers are referring us. The strategy is calm, values-driven, and it works.”

Kim Fabian

CEO & Founder of Elevatr Insight

Shannon helped me turn a stalled referral strategy into a system that brings real results...

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Ellen Fields

Executive Leadership Coach

Shannon helped me turn a stalled referral strategy into a system that brings real results.

"Before working with Shannon, my referral-based strategy had stalled. My clients’ priorities had shifted and the way I built my business was no longer bringing results. With Shannon’s guidance, I created a clear, streamlined lead magnet that highlights what I do and why it matters. I now have a turnkey system that reaches a broader audience, engages them consistently, and positions me to grow again. The process pushed me out of my comfort zone, but with Shannon’s support I embraced change and found a strategy that actually works. I highly recommend working with Shannon if you are ready to move past outdated strategies and finally build a system that generates real results."

Ellen Fields

Executive Leadership Coach