In this episode:
Shannon and Amy emphasize the importance of reevaluating your ideal client profile as your business evolves. They guide listeners through identifying shifts in their audience, aligning messaging with current market needs, and implementing “bold qualifiers” to attract aligned clients.
Here are two takeaways from Season 9 Episode 2:
- Markets change, audiences evolve, but most importantly—you’ve changed too.
As business environments and customer needs shift, it’s vital to recognize your own personal and professional growth. The clients you served well two years ago may no longer align with your expertise, goals, or vision, making it necessary to reassess and adapt your ideal client profile.
- Attracting inquiries doesn’t matter if none of them align with your vision and energy.
An influx of leads isn’t inherently positive if those leads aren’t the right fit. Prioritize quality over quantity and ensure every conversation is with someone who aligns with their goals, expertise, and values.
Your JoyFueled™ Business Growth Journey
We help established coaches, consultants, speakers and subject-matter experts scale their business with purpose and alignment, creating growth that honors their values, supports their well-being, and fuels their joy and fulfillment.
(Here’s a peek at our proprietary framework and methodology.)
Our EXPAND™ Method gives you the clarity, focus, and plan of action for a more successful, sustainable, and scalable business.
Resources from this episode:
- Schedule Your Marketing Strategy Session: Let’s infuse JOY FUEL into your messaging and marketing–and supercharge your sales: https://joyfulbusinessrevolution.as.me/20minconsultation
- Download the Business Expansion Scorecard: How to Identify and Fix Costly Business Bottlenecks That Prevent You From Scaling Your Business: https://joyfulbusinessrevolution.com/scorecard
- Read our entire series on The EXPAND Method™ here: https://joyfulbusinessrevolution.com/2x-your-revenue/
- Join us for our Renew & Recharge Retreat: Exploring the Flavors, Culture, and Creativity of Mexico in September 2025: https://bit.ly/4c53OYK
- Our Tuscan Retreat is May 2-8, 2026. We don’t quite have the registration page ready yet, but if you are interested in more info, please email us.
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