In this episode:
If you’re not telling authentic brand stories, it is so painfully obvious to most people that you’re just going through the motions and you have ulterior motives. If you’re just going to half-ass your story marketing, we feel that. Being authentic in your brand stories is one of my favorite topics this week–and we are not holding back. So let’s begin!
Read the companion blog post here: https://joyfulbusinessrevolution.com/authentic-brand-storytelling/
Here are two takeaways from Season 7 Episode 6:
- Get people behind a cause.
When you’re telling stories that explain what you’re doing and why you’re doing it, you can rally your audience behind you and your mission. When done well, this is really about making that bigger impact on the world or in the industry you’re in. So dive deep into your mission-based stories. They will help you build that community of people who want to support the greater vision you have.
- Show your before and after
Show the total transformation. It’s not just, “hey, we’ve always used positive messaging and you should too.” People can feel your energy. Showcase what makes you authentic–remember to SHOW (rather than tell).
Resources from this episode:
- Join our FB community – the place where SMART and SUCCESSFUL biz owners come to learn how to grow and expand their business with joy: www.joyfulbusinessrevolution.com/fb
- Schedule Your Marketing Strategy Session: Let’s infuse JOY FUEL into your messaging and marketing–and supercharge your sales: https://joyfulbusinessrevolution.as.me/20minconsultation
- Download 65 Curated Story Marketing Ideas: It’s time to share more of your stories for impact, influence and income: https://joyfulbusinessrevolution.com/65storyideas/
- Join us for our Renew & Recharge Retreat: Exploring the Flavors, Culture and Creativity of Mexico in September 2025: https://bit.ly/4c53OYK
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