In this episode:
UVP, USP, USPS… What the hell, y’all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging.
We’re going to help you get clear on what they mean today. But more importantly, how do you even use a UVP and a USP to grow your business meaningfully? Well, stick with us. Get ready for the ride!
Read the companion blog post here: https://joyfulbusinessrevolution.com/uvp-vs-usp/
Here are two takeaways from Season 7 Episode 4:
- Sales come from strengthening your relationships.
You define your customers, so be very clear on how you’re solving their problem and the value you bring to their lives. Remember, you can’t say the wrong thing to the right person. When you fine-tune your messaging, your ideal clients will raise their hands and be begging to work with you..
- You’ve got to create better content, better messaging, and better marketing. (not more, but better).
Make sure you clearly state what your business stands for. When you think about what we stand for here at the Joyful Business Revolution, we value email marketing, deep relationships, community, and joy. Those are all in our brand commitment statements. Get clear on who your clients are, and what they want.
Resources from this episode:
- Join our FB community – the place where SMART and SUCCESSFUL biz owners come to learn how to grow and expand their business with joy: www.joyfulbusinessrevolution.com/fb
- Schedule Your Marketing Strategy Session: Let’s infuse JOY FUEL into your messaging and marketing–and supercharge your sales: https://joyfulbusinessrevolution.as.me/20minconsultation
- Download 65 Curated Story Marketing Ideas: It’s time to share more of your stories for impact, influence and income: https://joyfulbusinessrevolution.com/65storyideas/
- Join us for our Culinary Mastermind Retreat in Mexico in September 2025: https://bit.ly/4c53OYK
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