What would your business be like if you were the person who came to mind every time someone said they need x, y, and z services? I bet your inbox would be full of referrals and appointments from qualified leads.
I want this for you!
Becoming the go-to person in your industry takes consistent, clear, and laser-focused effort. You must be visible and seen as a resource in your community.
Sound difficult? It’s not!
But, it does take getting a few things nailed down with crystal-clear precision and accuracy, so that people know EXACTLY what you do and who you serve. Today, I want to help you get this clarity in three steps.
The First Step: Create Your Go-To-Person Statement
The first step requires you being able to answer this single question without hesitation and in a concise manner: What do you want to known for in business?
I’ve developed this small fill-in-the-blank template which will help you define and develop your Go-To-Person focus:
If you are a __________________________ (audience you serve), and you struggle with _________________(struggle #1) and ____________________ (struggle #2), you’ve come to the right place.
For my business, here is my Go-To-Person statement: If you are a heart-centered business owner, and you struggle with visibility and becoming the go-to-person in your market, you’ve come to the right place.
While this may seem quite simple to write, it takes a little bit of time to get this statement as clear and concise as possible.
The best news is that once you develop this statement, no one will be confused about what you do—and you will be remembered for how you help people.
The Second Step: Know Your Content Personality™
When it comes to content, there are many types you could be creating—and it’s crucial that you pick the types that allow you to be the REAL you. If you haven’t taken the Content Personality™ Quiz (or don’t remember your results), take it again!
There is so much power and clarity when you create content from a place of who you ALREADY are and how you ALREADY show up in the world.
The Third Step: Share Valuable Content and Be Of Service
Once you have developed your Go-To-Person Statement and you know your Content Personality™, it’s time to begin sharing your passion and expertise with the world!
In other words, it’s time to start putting branded content to work for your brand. People need to know what you know and how you can help them before they will ever plunk down money and work with you.
Now, this is where peeps generally get stuck: EEK! What do I say? Who am I talking to? How often should I put content out?
Sound familiar? If so, no worries! You are not alone—and I can help.
The Content Strategy Academy was created with you in mind. I was so saddened every time I received calls, emails, and Facebook messages from people who were discouraged because their businesses had hit a plateau. Or…they knew they were a total badass at what they did, but they just didn’t know how to say that to the world, in a way that felt really good and aligned.
When you join the Academy, you learn how to make content work for your brand (without the burnout and emotional drain). You learn how to position your content, so you are seen as a go-to person in your market. <——This means you make more money in your business. YIPPEE!
Content Strategy Academy members are experiencing total bliss, freedom, business growth, and clarity because of their membership in the Academy. We are inviting you to come and share and grow with us! We are inviting you to join us in making more money and becoming a go-to-person in your market.
