The 1st truth: If you want your business to grow, you need content.
Content comes in many forms: emails, guidebooks, blog posts, social media posts, podcasts, videos, sales pages, landing pages, website copy, curriculum for online programs, webinars, presentations…I’ll stop here!
The 2nd truth: If you don’t have a content strategy, you are wasting precious time.
It’s one thing to be producing content, every week, day in and day out, but here’s the biggest question of the day: Are you seeing results from the content you are producing and publishing? Are you getting more calls for consultations? Are people booking your services and programs? Are you making money?
A confession: Content makes me giddy with excitement! I could roll around in a pile of content, and it would make me so happy!
But you know what? Until I had a strategy in place, I was just producing content to produce it. I learned quickly I needed a plan. A goal. A strategic approach.
And when I created a content strategy plan—everything in my business changed. I produced better content. I gave my audience what they needed. I booked more clients. I made more money.
The big fat fact: You need content to grow your business. You also need a strategic plan to help you reach more people, so you can make more money.
What are you waiting for? Let’s turn somersaults in content together!
