I am in the business of helping other business owners brand themselves consistently across all business writing (copy) and platforms. Today, let’s talk about how to write your social media bios and profiles effectively!
The last thing you want people to wonder after they have read your social media profile/bio on Twitter, LinkedIn, or Pinterest is: What does she do?
Note: Your profile, regardless of where it appears, should address and/or possess the five components below.
5 Tips for Writing a (Human) Social Media Bio/Profile
- Your bio must be error free and consistent across all platforms. For example, if you are using the vertical line (|) or comma to separate info in a list, do it the same way across all social media channels (when possible due to character constraints).
- Make it clear exactly what it is that you do. If you are in sales, what kind of industry do you work in? If you are a social media strategist, what is your speciality? Whatever’s in your website tagline, make sure that it’s reflected clearly in your social media profile as well—consistency in messaging is key.
- Consider SEO and important keywords when writing. Your bios are searchable on Google and other search engines. You want to write your bio with keywords that others are searching, as well as those qualities you want to be known for.
- Get personal (aka human!). Talk about your interests outside of your business or career. Do you love cupcakes, traveling, and spiders? Then say that! Make sure your bio is memorable and prompts others to follow you.
- Provide at least one link to another place you can be found online. Make it easy for people to find you on other social media platforms. Don’t forget to mention your website too!
Social Media Bio/Profile Examples
Below you will find several examples from my social media profiles across a variety of platforms. Note:
- The length may change, due to character constraints, but the message and format is consistent.
- Each profile screen shot below makes use of all five of the characteristics from above.
One thing is for sure, if you are not consistent in the language you are using for your social media profiles and bios, you are going to leave people very confused about who you are and what you do! And neither you nor I want that!
So, do you think your social media bio/profiles are consistent with your branding? What changes should you make to kick them up a notch?
