When your message isn’t clear, your expertise goes unseen.
Let’s fix that!
We are trusted by growth-stage founders and marketing leaders scaling purpose-driven companies.
When What Once Worked Stops Working
When your message no longer reflects the maturity of your business, growth slows.
Clients are still being signed and served. Marketing remains consistent. But what once resonated, no longer connects with your audience.
Your positioning feels diluted, and the offers sound disconnected from the caliber of your work.
The good news? This is not a sales problem!Â
It is a messaging problem.
When the message evolves to match your growth, everything begins to align again: your marketing, your client experience, and your confidence in how you communicate your authority and impact.
Clarity fuels momentum AND momentum drives results.
“Our speaking engagements are turning into new work, and even the quiet followers are referring us. The strategy is calm, values-driven, and it works.” – Kim Fabian, CEO & Founder of Elevatr Insight
WHO WE WORK WITH
We collaborate with:
- Founders and CEOs of purpose-driven service businesses.
- COOs, CMOs, and Marketing Directors seeking messaging strategy that builds authority and alignment across teams.
Our clients care about impact as much as income, and they know authenticity is their greatest advantage. If your business/company has grown—and your messaging hasn’t caught up—you’re in the right place.
Joan Van De Griek
“In the past 12 months, I’ve increased my revenue by 170%. Getting clear on the messaging and business structure increased the quality of leads.”
The Wealth Bulldog
Julie Amy
“More families are enrolling their children at our childcare center, and I’m opening another center this year! I am a more confident Leader & CEO.”
For Kid’s Sake Early Learning Center
Audrey Godwin
“As a proud BIPOC business owner, I discovered how to align my growth with my cultural values, deepen community ties, and find fulfillment—all while enhancing my organic marketing and business.”
Whole Soul Finance Movement
HOW WE SUPPORT YOU
The JoyFueled Business Growth Program
A 12-month partnership to build a values-driven messaging ecosystem rooted in clarity, trust, and joy, so your business grows sustainably and profitably. Best for founders ready for a strategic partner to scale clarity, consistency, and conversion.
Copy and Messaging Projects
High-impact implementation for founders, teams, and business owners who want done-for-you results. (From brand messaging and sales pages to email funnels and launch copy.) Best for teams needing immediate deliverables that perform.
Messaging Intensives
Targeted strategy sessions that deliver clarity and direction fast. Perfect for refining positioning or identifying the messaging gaps that limit authority and growth. Best for founders or leaders seeking fast clarity and confident next steps.
Not Sure Which Path Fits?
OUR PHILOSOPHY
At Joyful Business Revolution™ we believe profit follows resonance.
When your message is clear, trustworthy, and aligned with your mission, growth happens naturally. We design messaging ecosystems for scaling businesses and companies that earn attention, deepen trust, and sustain long-term success.
Clients who apply our approach often experience greater clarity, renewed authority, and deeper trust from the people they most want to reach.
THE PROFIT-DRIVEN MESSAGING ECOSYSTEM™
Our signature framework aligns:
- Message: Clear positioning that communicates your authority
- Marketing: Cohesive strategies that connect authentically
- Mechanics: Email, content, and visibility systems that turn relationships into revenue
Clients using this framework experience measurable improvements: clearer positioning, stronger authority, and communication that fully reflects the sophistication of their work.
ABOUT JOYFUL BUSINESS REVOLUTION™
Founded by M. Shannon Hernandez, Joyful Business Revolution™ helps purpose-driven founders and small-team leaders clarify their voice, communicate with confidence, and build trust-driven messaging ecosystems that drive sustainable profit and joy-filled growth.
With Amy Hager leading sales strategy, partnerships, and community, the JBR team combines deep messaging expertise with a relationship-driven approach to growth.
“I highly recommend working with Shannon and Amy if you are ready to move past outdated strategies and finally build a messaging and marketing system that generates real results.” – Ellen Fields, Executive Leadership Coach
Your message shapes how people experience your authority.Â
Let’s make sure it reflects the full depth and integrity of your work.
Let’s have a focused conversation about what’s next for your message and marketing.
From the Blog & Podcast
Practical Joy Is an Inside Job
In this episode of Productive Joy, Shannon joins Dr. Christie for a thoughtful conversation about the nature of joy and why it is fundamentally different from happiness. She shares how joy is an inside job, rooted in values, self-expression, and daily practices rather...
Trustedpreneurs: Joy, Money, and Message Sovereignty in an AI-Driven World
In this episode of Trustedpreneurs, Shannon joins hosts David and Madeline Richie for a wide-ranging conversation on alignment, messaging, and sustainable growth. She introduces the Joy Money Matrix as a practical framework for pairing what brings joy with what...
Marketing Without Burnout: Expert Tips from Amy Hager
In this episode, Amy Hager brings the Joyful Business Revolution approach to marketing, sharing how business owners can create visibility and momentum without sacrificing their energy or values. She offers practical insight into building marketing rhythms that feel...
Real Chat with Kat: Message Sovereignty and Intuition
In this episode of Real Chat with Kat, Shannon joins host Kat for an honest conversation about owning your message and leading from truth. They explore message sovereignty, the importance of human-centered communication in an AI-driven world, and why protecting the...
Mastering Business Growth and Travel Adventures
In this episode, Shannon shares how storytelling can transform marketing strategy and drive meaningful growth, including insights into mission-driven email marketing and why owning your communication channels matters more than ever. She discusses how to map out...
One Offer, One Platform: The Key to Scaling Without Burnout
In this episode of The Amanda Kaufman Show, Shannon offers a refreshing alternative to hustle-heavy marketing by centering joy, simplicity, and alignment. She shares why focusing on one platform, one core offer, and one email list creates more impact with less effort,...