A Private Strategic Recalibration Experience in Valencia, Spain
As an established business owner whose expertise has evolved…
- Your message might now feel too small.
- Your offers might feel like they no longer convey the depth of your work.
- Your business model might still be reflecting and operating under decisions you made in an earlier season of business.
And because nothing is technically “broken”, it can be difficult to know what actually needs to change.
Have you found yourself refining the language, rethinking the offer, or revisiting the plan more times that you want to admit?
If so, that is completely logical; however, the deeper issue is not always found in the surface-level pieces of your business. It is often found in the gap between the business you built and the version of your work you are now ready to lead.
VIP Valencia is a private, in-person strategic recalibration experience for established experts who need space, perspective, and high-level strategic partnership to see:
- how their work has shifted and what has become too small for the depth of their expertise
- what deserves their energy now
- what needs to shift before the next era of the business can be led with clarity
Together, we identify where your messaging has fallen behind the current depth of your work, where your business is requiring unnecessary effort, what no longer fits the next version of your leadership, and how your expertise needs to be repositioned so demand becomes easier to create.
It’s time to build a stronger relationship to the business you are meant to lead in your next era.
Because this experience requires deep preparation, personal attention, and in-person time together, I only host two VIP Valencia clients per month. Applications are required so we can make sure the experience is the right fit for where you are and what your business is asking of you now.
{ Why Stepping Away Matters }
It is hard to see the shape of your business when you look at it with the same pace and lens that created it.
When decisions are being made between client work, team questions, sales conversations, travel, content, and the pressure to keep things moving, you can start solving from the same assumptions that created the tension in the first place.
That is why the answer is not always another round of refinement. (Yes, sometimes the message, offer, or business model does need to change.)
But before you can make the right changes, you need enough distance to see what the business is actually asking of you now.
VIP Valencia exists to give you that clarity.
It gives you enough space from your normal pace and rhythm to see what has become automatic and too complex, and what needs to be decided before you can lead the next era with more conviction.
{ This is not a business planning retreat }
VIP Valencia is not designed to help you map every task, optimize every system, or create a perfectly organized plan for the next twelve months.
It is also not a mastermind, a planning day, or a beautiful escape dressed up as strategy.
This is a private strategic recalibration experience for the established expert who is ready to step away from the pace of the day-to-day business to see what needs to shift next.
You come to Valencia to see what has not been fully actualized yet.
- What part of your business has been asking for your attention, but keeps getting postponed?
- Where has your message, offer, or positioning become too small for the depth of your current work?
- Are you still making decisions from an earlier version of your business, your leadership, or your identity?
- What needs to be simplified, strengthened, released, or finally claimed?
- What deserves your focus now, and what has been taking up space because it used to matter?
During our time together in Valencia, you will look closely at the full expression of your business: your message, positioning, offers, thought leadership, and the identity evolution underneath the next era of your work.
My role is to help you see the patterns, name what is no longer aligned and accurate, ask the questions that highlight the truth, and reflect back the strategic direction of your business.
When your expertise evolves, your business must evolve with it.
{ What you will clarify }
Inside VIP Valencia, you will identify where your messaging has fallen behind the current depth of your work, where your business is requiring more effort than it should, and what no longer fits the next version of your leadership.
You will also look at how your expertise needs to be repositioned, so demand becomes easier to create, and how the next era of your work needs to be recognized, trusted, and chosen.
But this is not only about the business.
It is also about the person you are becoming inside the business.
You will look at where your current decisions may still be shaped by an older environment, an older identity, or an older definition of success. You will see what deserves more of your time, energy, attention, and leadership now, and what has been taking up space without earning it.
This may include your core message, offer architecture, thought leadership direction, sales language, client experience, business model, or the way you are leading the business now.
The exact focus depends on where the friction is.
But the purpose is always the same: You leave with a clearer understanding of what needs to shift so you can lead the next era of your work with more clarity, conviction, and truth.
The decisions that become possible
Most established experts do not need more ideas.
They do need a different way to see the ideas, decisions, offers, obligations, and opportunities already sitting inside the business.
In Valencia, we are looking at what has been trying to emerge, what keeps getting postponed, and what no longer belongs in the next version of your leadership.
You may realize the offer is not the real issue: It is the positioning around it.
You may see that the message is not unclear: It is still speaking from an earlier version of the work.
You may notice that the business has become too complex because it has been making room for too many versions of you at once.
And once you can see that clearly, the next decisions become much easier to make:
- What to refine.
- What to release.
- What to stop explaining.
- What to finally claim.
- What to give your energy to now.
This is the true work we will do together: Building a stronger relationship to the business you are meant to lead in your next era.
{ How the experience works }
Pre-VIP Valencia
We begin with a private strategy call approximately 14 days before your in-person day.
This gives you space to name what feels unclear, what feels ready to shift, and what you most want to understand before you arrive in Valencia. It also gives me time to review the materials that will help us use our in-person time well.
You will send relevant materials ahead of time, which may include your current messaging, offers, sales pages, website copy, thought leadership, client journey, sales process, or other parts of the business that need to be part of the recalibration.
In Valencia
Your in-person experience begins with a welcome dinner the evening before our intensive. This gives you time to arrive, settle, and begin orienting around the deeper questions your business is asking now.
The following day is your full VIP strategy day in Valencia, with lunch included. This is the center of the experience: a spacious, focused day of strategic recalibration around your message, positioning, offers, leadership decisions, business model, and the next era of your work.
You will also receive a surprise gift, chosen to make the experience feel personal, memorable, and connected to your time in Valencia.
Post-VIP Valencia
A few weeks after your in-person day, we will meet again for a follow-up call. This gives you space to integrate what emerged in Valencia, ask the questions that have surfaced since, and decide what needs to happen next.
{ The strategic process }
We begin by diagnosing what is no longer accurate.
That may be a message that requires too much explanation, an offer that no longer reflects the depth of the work, a business model that creates unnecessary force, or a leadership identity that has evolved faster than the structure around it.
Then we translate what is emerging.
We clarify the language, positioning, perspective, and strategic decisions that need to become more visible in the business.
Then we look at how the message and direction need to move through the business.
We don’t leave the work to die in another document, but develop a plan to integrate it across your offers, thought leadership, sales process, customer experience, and the way you lead moving forward.
{ What becomes possible when the entire day is built around you }
VIP Valencia is intentionally private. There is no group curriculum, shared agenda, or pressure to make your business fit a process designed for everyone else.
The day is shaped around you: the work that has evolved, the decisions you have been circling, the language that no longer fits, and the opportunities you are trying to evaluate. We have the time to follow the important threads, stay with the harder questions, and work through what needs to change without rushing toward a predetermined deliverable.
When Abeki came into this work, she had already invested $9,000 in copywriting she could not bring herself to publish because it did not represent her. Our work was not simply about producing more words. It was about giving her the focused strategic partnership and space to uncover language she could finally recognize herself in.
“Last year I spent $9K on copywriting I never published. It was horrible and didn’t represent me at all. After working with Shannon, I felt a ton of weight lift off my shoulders. I now have sales pages, matching social media content, and aligned newsletter content that doesn’t feel salesy and is true to who I am. I finally have messaging that feels true to who I am and doesn’t feel salesy.”
Abeki Carter, Event Educator
That is the advantage of an intimate, one-to-one experience. We are not skimming the surface of several businesses or moving according to a group schedule. Your business receives the full depth of the day.
{ Why Valencia }
Valencia is not a backdrop. It is part of the recalibration.
Something different emerges when you leave the environment that is shaping your current decisions. You are no longer sitting at the same desk, looking at the same calendar, answering the same messages, or trying to make next-era decisions from inside the current business.
Travel interrupts the pattern.
It gives you enough distance to notice what your regular environment keeps reinforcing.
- The automatic yeses.
- The familiar obligations.
- The decisions that once made sense but may no longer fit.
- The parts of the business you have been working around instead of questioning directly.
That is why this experience happens in Valencia.
The strategy matters, but so does the spaciousness around it: The welcome dinner, the walks, the pace of the city and the conversations that naturally happen when you are not bracing against another packed workday.
Valencia creates a different kind of decision-making environment.
It’s time to reconnect with the version of you who is no longer willing to lead the next era of the business from the assumptions that shaped the last one.
{ Optional next-day experience }
If you would like to extend your time in Valencia, you can add a curated experience with me the following day for $650 USD.
This is not an additional strategy day.
It is a spacious, Valencia-based integration experience designed to let the work settle while you enjoy the city in a way that feels personal, restorative, and connected to what you need most after your VIP day.
We will plan the experience together based on your desires.
It may include a spa day, a cooking class, a walking tour through one of Valencia’s neighborhoods, or another local experience that gives you room to rest, receive, and enjoy where you are.
And…because good conversation often continues best around a beautiful table, this day will also include a meal together.
{ This is for you if… }
VIP Valencia is for established experts, consultants, advisors, speakers, founders, and thought leaders whose work has evolved beyond the way it is currently being messaged, positioned, or structured.
It is for you if…
- you are preparing for a new offer, a repositioning moment, a stronger thought leadership role, a business model shift, or a deeper expression of your body of work,
- you know the next decisions cannot be made from the same pace and assumptions that created the current tension.
- your business is still working, but too much of your time, energy, or attention is going toward pieces that no longer feel aligned with where you are going.
- you are not looking for someone to hand you a generic plan.
- you are looking for a strategic partner, a different environment, and enough space to see what needs to be simplified, strengthened, released, or finally claimed.
{ Investment }
VIP Valencia is a private strategic recalibration experience in Valencia, Spain.
The investment is $5,000 USD.
Your experience includes:
- a private strategy call approximately 14 days before your VIP day,
- review of your relevant business materials,
- a welcome dinner the evening before our intensive,
- one full VIP strategy day together in Valencia,
- lunch during your strategy day,
- a surprise gift, and
- a follow-up call a few weeks after your in-person day.
Travel and lodging are not included.
If you would like to add a curated Valencia experience the following day, the investment for that add-on is $650 USD.
Because I host only two VIP Valencia clients per month, applications are required.
Once your application is submitted and reviewed, we will confirm whether this is the right fit and identify available dates that work for both of us
{ At a Glance }
VIP Valencia
Private strategic recalibration experience in Valencia, Spain
Investment: $5,000 USD
Includes: pre-experience strategy call, materials review, welcome dinner, one full VIP strategy day, lunch, surprise gift, and post-experience follow-up call
Optional curated Valencia experience add-on: $650 USD
Availability: 2 clients per month
Travel and lodging are not included.
Application: required
{ What you return home with }
You return home with a more meaningful relationship to the business in front of you.
You return with a better understanding of what has been creating the tension.
You return home being able to see which parts of the business still fit, which parts have been asking for more attention than they deserve, and which decisions may still be shaped by a version of you that is no longer leading the work.
This kind of clarity changes how you relate to and grow your business.
It changes what you say yes to, how you talk about your work, and which opportunities feel aligned enough to pursue.
It also makes it easier to say no to the things that are not a good fit, without turning every decision into a negotiation with yourself.
Ultimately, you leave Valencia with a recalibrated business: One you can see more clearly, lead more truthfully, and shape with more trust in yourself.
{ Apply for VIP Valencia }
If this feels like the conversation your business has been asking you to have, your next step is to apply for VIP Valencia.
Once your application is reviewed, we’ll confirm whether VIP Valencia is the right fit, talk through available dates, and make sure the timing, focus, and experience feel clear before anything is finalized.
{ FAQs }
Where does VIP Valencia take place?
VIP Valencia takes place in Valencia, Spain. The exact meeting location and welcome dinner details will be shared once your application is accepted and your dates are confirmed.
How long is the experience?
The in-person experience includes a welcome dinner the evening before your intensive and one full VIP strategy day together in Valencia.
You will also have a private strategy call approximately 14 days before your in-person day and a follow-up call a few weeks after.
What is included in the $5000 investment?
Your investment includes the pre-experience strategy call, review of relevant business materials, welcome dinner, one full VIP strategy day, lunch during our strategy day, a surprise gift and a follow-up call a few weeks after your in-person experience.
Are travel and lodging included?
No. Travel and lodging are not included.
Once your dates are confirmed, you will receive guidance to help you choose a hotel for the experience.
Why is an application required?
I host only two VIP Valencia clients per month, so each experience has the preparation, attention, and space it deserves.
The application helps us make sure VIP Valencia is the right fit for where you are in your business and what you need to clarify next.
Who is VIP Valencia best for?
VIP Valencia is best for established experts, consultants, advisors, speakers, founders, and thought leaders whose work has evolved beyond the way it is currently being message, positioned, structured, or led.
It is especially useful if you are preparing for a new offer, a repositioning moment, a stronger throught leadership role, a business model shift, or a next era of work that needs more clarity before it can move forward.
Is this a business planning retreat?
No. VIP Valencia is not a business planning retreat.
You are not coming to Valencia to map every task, organize every quarter, or create a long list of assignments. You are coming to see what has not been fully actualized yet, what is blocking the next era, and where your energy, attention, and leadership need to go now.
What should I prepare before I arrive?
Before you arrive, we will identify the materials that matter most for your experience. This may include your current messaging, website copy, offer details, sales pages, thought leadership, client journey, sales process, or other parts of the business that need to be part of the recalibration.
You do not need to know all of this before you apply. We will make those decisions together during the pre-experience strategy call.
Is this a done-for-you messaging or copywriting experience?
No. VIP Valencia is not a done-for-you copywriting day or a plug-and-play marketing session.
You might leave with stronger language, clearer positioning, and better direction for your offers or thought leadership, but the focus is on strategic calibration. We are looking at what needs to shift so the next era of your business has a stronger foundation.
How much of the experience is strategy and how much is the Valencia experience?
The full VIP day is focused on strategic recalibration. The welcome dinner, lunch, city, pace, and in-person-environment are part of what allows the strategy to be embodied.
This is not all business and no breathing room. It is also not a vacation with a little business mixed in.
The VIP Valencia experience is intentionally built to hold both the depth of the strategy and the spaciousness needed to make different decisions.
Can I add more time in Valencia?
Yes. You can add a curated Valencia experience the following day for $650 USD.
This is an integration experience we plan together, such as a spa day, cooking class, walking tour, or another Valencia-based experience that helps you rest, enjoy the city, and let the work settle. This day will also include a beautifully curated conversation.
What happens after I apply?
Once you apply, we will review your application and confirm whether VIP Valencia is the right fit.
If it is, we will identify available dates, confirm your eperience, and begin preparing for your pre-experience strategy call.
What if I am not sure VIP Valencia is for me/the right next step?
Because this is a private, in-person experience, the decision should feel 100% spot on before you make plans to travel. Please schedule a call to discuss. You’ll first meet with Amy to look at where you are in your business, what feels ready to shift, and whether VIP Valencia is the right offer for the clarity you need now.
{ Meet Your VIP Valencia Host and Strategist }
M. Shannon Hernandez is the founder of Joyful Business Revolution™ and the creator of The Recognition Gap™, a body of work that helps established experts understand why their expertise may be appreciated, but not fully recognized, remembered, or chosen. Through strategic messaging, positioning, and business recalibration, Shannon helps experts translate the depth of their work into clearer demand, stronger alignment, and a business that feels more joyful to lead. She is the author of Practical Joy and lives in Valencia, Spain.
{ About Joyful Business Revolution™ }
Joyful Business Revolution™ is built on a simple conviction: expert-led businesses should not have to grow through more visibility, pressure, or force. After 15 years of helping experts translate the depth of their work into language people can understand, trust, and act on, we believe the next era of business belongs to the most human and recognizable brands, not the loudest, busiest, or most optimized ones. The revolution at the heart of our work calls established experts to step into a JoyFueled™ Business: profitable, sustainable, deeply aligned work that gives them more energy, meaning, and space to lead.
Yes. The testimonial should not be responsible for explaining the entire offer. We can use the copy around it to show what becomes possible when someone has your full attention for an entire private day.
Apply for VIP Valencia below.
Because this experience requires deep preparation, personal attention, and in-person time together, I only host two VIP Valencia clients per month. Applications are required so we can make sure the experience is the right fit for where you are and what your business is asking of you now.