If you are like many of the people I speak with, perhaps you will relate to this statement: Crafting catchy titles for my newsletter and email campaigns is painful!
Great news–you are not alone! And today, I want to share with you two title formulas which will increase the number of people clicking through to your blogs and opening your emails.
Two Title Formulas Guaranteed To Increase Your Open Rates
Goal: Increase the open rate on your blog posts and email newsletters by crafting catchy titles.Title Formula #1: Use Emotion
Emotion will move your readers to take action. In the world of copywriting, we often say, “People either move toward pleasure or run from pain.” Pleasure and pain can be very subtle. I get pleasure from a workout or from learning something new. Another emotion that causes people to take action is scarcity. You can convey scarcity by putting deadlines on your offers or sell a limited number of items.
Think about the emotions your clients and customers want to feel.
- Safe?
- Happy?
- Relieved?
- Confident?
Consider your client’s perspective for just a few moments. Once you identify the emotion, write a headline with that emotion in mind.
Emotion Headline Formulas:
Here are 3 formulas you can use to craft a headline that speaks to people’s emotions:
- ____ (number) Ways to ____(topic or outcome)
- How to ____
- Never Be ____ Again!
Examples:
- 5 Ways to Have Better Skin Tone
- How to Write Better Titles
- Never Be Scared of the Dark Again
Title Formula #2: Tell A Secret
You are an expert in your field and people want to know what you know –believe me! Share your insider secrets of what makes you a success.
Tell A Secret Headline Formulas:
Use these two formulas for sharing your insider secrets.
- An Insider’s Guide to ____
- My Secret Formula for ____
Examples:
- An Insider’s Guide to Elephant Care
- My Secret Formula for Keeping My Business Expenses Low
Don’t let titles stump you and please, please, please, do not put them on the back burner. Your title is THE MOST important piece of your entire piece of business copy. If it’s not STELLAR and CATCHY, unfortunately, all the other hard writing you have done will not get read by your audience.
