by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Entrepreneurship, On Being An Author |
My primary goal, as a content strategist, is to help my clients develop content which is engaging and entices readers to take action. Valuable content cannot be overlooked when one is building a brand—as quality content helps establish you as an expert, shows your...
by M. Shannon Hernandez | Blog, Copy Writing
If you have a business, you need to sell stuff. Period. This is where copywriting comes into play. Copywriting is all about crafting your messages so that you can sell more stuff. Do you desire to raise your bottom line? Do you have services or coaching packages or...
by M. Shannon Hernandez | Blog, Branding With Words, Business Blogging, Content Marketing and Strategy, Writing From the Heart
If you’ve been a member of my community for a while, you may remember the post from last year around this time, called I Made The 100 Best Websites for Writers in 2014 (And HOW I did that!). If you didn’t get a chance to read that post, I suggest you take...
by M. Shannon Hernandez | Blog, Branding With Words, Entrepreneurship, Interviews
An Interview with Doug Foresta: Build Your Brand With Podcasting Creating a personal brand is all about finding your voice. Similar to contributing articles in your field of expertise, entrepreneurs can extend their reach by creating a captivating podcast. A podcast...
by M. Shannon Hernandez | Blog, Interviews
An Interview with Tanya Smith: Creating Snack-Sized Social Content and How to Make It Work for Entrepreneurs More than ever marketing has become a competition for attention. The best way for entrepreneurs to stay in the marketing game is by targeting a specific group...
