by M. Shannon Hernandez | Blog, Branding With Words, Entrepreneurship
Every week, people continue to ask me, “Why do you put the ‘M.’ in front of your name?” Well…it’s time for me to come clean and answer this publicly. Try this: Have you googled your name lately? That’s how this whole ordeal started. One day, I googled my name,...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing, Write With Me!
Boring classes make me want to poke my eyeballs out. And…instructors who dominate the conversation make me want to puke. You won’t find any of this nonsense in a Writing Whisperer course. You know why? We ain’t got time for boring, drab, dry, crusty lessons. We have...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy
The 1st truth: If you want your business to grow, you need content. Content comes in many forms: emails, guidebooks, blog posts, social media posts, podcasts, videos, sales pages, landing pages, website copy, curriculum for online programs, webinars,...
by M. Shannon Hernandez | Blog, On Being An Author |
(Author’s note: I have resolved this year to write more creatively from time to time. So, here is my first stab at a piece I dreamed up while…yes… you guessed it…sitting in the gynecologist’s office, waiting for the doctor to come into the room. I must admit, the...
by M. Shannon Hernandez | Blog, Copy Writing |
Let’s face it, if the titles/headlines of your blog posts, newsletters, or emailing marketing campaigns aren’t catchy—no one’s going to click through and read it. Did you know that copywriters spend about 25% of their time writing the content itself, and about 75% of...
