by M. Shannon Hernandez | Blog, Copy Writing, Guest Writers
If you run a company website, you need to write web copy to expose your business and attract prospective customers and clients. If you own a blog, you need to write content that is informative by communicating value and NOT trying to impress. And how is clarity to be...
by M. Shannon Hernandez | Blog, On Being An Author, Writing Inspiration
As memoir authors, it is our hope then when we publish our books, the words are moving, and connect deeply with our readers. I remember that when I was working through the edits in my manuscript, Breaking the Silence: My Final Forty Days as a Public School Teacher, I...
by M. Shannon Hernandez | Blog, Entrepreneurship, Writing From the Heart, Writing Inspiration
I had always been a “yes” woman. You know, that woman who wants to make everyone happy, not ruffle any feathers, and above all, lend a helping hand. You must be able to relate? Well, at the beginning of this year, I decided it was time to become a “no” woman…unless...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing
Think email newsletters are old school with all the new-fangled ways to share content these days? WRONG. Think again! Regular email newsletters are still one of the most effective ways to market to your list. If you haven’t tried sending an email newsletter,...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing
I believe one of the secret weapons in a business is the eNewsletter. It is a main way you can stay connected with past clients, future clients, and those who are interested in what it is you are doing. But…before you are ready to send out newsletters, you must build...
