The Revenue Roadmap
An Intensive Hosted by M. Shannon Hernandez
December 9, 2020 | 2-5p ET | $500 | Our #JoyfulMarketing Zoom Classroom
How would things change if you were consistently bringing in the money you desired each and every month?
{And I’m not talking about hustling for that money either! I’m talking about working 25 hours a week (or less), with only clients you LOVE, and only doing what brings you JOY! This means you’d have plenty of time to spend on hobbies, visit friends and family, and maybe even knock some trips off your travel bucket list!}
A simple Revenue Roadmap will guide you to consistent monthly income–and you’ll also be breathing deep sighs of relief!
Clarity creates momentum and money.
- You’ll reduce the amount of confusion and wheel spinning, so that you can create the business and lifestyle of your dreams.
- You’ll have a colorful, visual roadmap to hang on your wall, so it can guide your daily decisions.
- You’ll zero in on the program(s) that get the best results (for you and your clients), and sell just those. (Most coaches and consultants have complicated offers that confuse their buyers. Confused buyers don’t buy!)
Scroll through a few Revenue Roadmaps from current clients (arrows pop up when you hover over the images).
How much money would you like to make each month?
It’s a simple question that often feels like a “pie in the sky” number. Not on my watch!
Do you want to be making $5k/month, $10k/month, or more?
Whatever it is, know that the Revenue Roadmap Intensive will help you understand YOUR business math and guide you to organic, joyful business growth!
{And btw, we create a customized Revenue Roadmap for YOUR ideal lifestyle goals and business. Not mine. Not your neighbor’s, and not some guru coach who continues to claim “just do what I do and you’ll be fine.”}
Please Note: I do not use ads of any kind in my business. All of my growth and revenue has been created from consistently sharing content and building strong relationships. I am passionate about treating people like people–and loving them deeply. I help coaches and consultants grow a business that embodies these same principles.
In the Revenue Roadmap Intensive, you will:
1
Clarify what you want for your business and life.
I will take you through a powerful exercise called Goal, Dream, and Vision Keeping. You will answer these questions:
- How many hours/week do I want to work?
- How much money/month do I want to make?
- Specifically, what offer(s) will I sell to help me achieve my dreams and goals?
This is where pricing strategy and flow come into the picture, big time! You will be amazed that everything you want to create is already within your reach–if you just had a Revenue Roadmap to follow and guide you.
2
Create your simple, customized Revenue Roadmap.
We always create from your strengths and what brings you joy. We answer these questions:
- Where will my future clients discover and engage with me?
- How do I price each offer so it flows and makes sense to my buyer?
- How do I create a joyful, simple sales path to guide me?
3
Connect to your ideal clients.
Together, we will decide your next best step for creating content that connects and engages with your ideal clients. You will use your Revenue Roadmap as your guide moving forward for all business and marketing decisions!
I loved the Revenue Roadmap Intensive. It is an amazingly practical way of pricing one’s program for profit. Using this approach took the guesswork out and showed me how I can create the income I desire, joyfully.
Let’s figure this out together, shall we?
Seven years ago I started this consulting business. My revenue was zero dollars when I started, just like everyone else who starts a business. But I learned rather quickly that there were a few key things that would ensure I was making consistent money, month after month:
- Making sure my offers were Priced for Profit (93% of coaches are not making money, after it’s all said and done. I’m on a mission to change this!)
- Making sure I understood cash flow/how money actually works in a business! {biggie}
- Making sure I had a Revenue Roadmap that gave me a simplified, strategic plan to follow, so that I would actually implement the plan!
When these things were in place, I started to see consistent income month after month. On my first $3k month, I knew I had figured some stuff out. Then I set my sights on a $5k month. That meant I needed to talk to more peeps for sales, OR increase my prices. {I wanted to work less, so I increased my prices.} When I hit $30k months, I tried not to hyperventilate from the excitement! {smile}
Pictured below is my current Revenue Roadmap that consistently creates $40k months in my business. Yup, you read that right–THIS is the roadmap that is guiding ALL my business decisions.
Sidenote: If you have a multiple page “business plan” that makes you want to pull your hair out just thinking about it, throw it away. It’s not necessary. And if you never created one of those because it just didn’t feel right to you – KUDOS for following your intuition.
Take a look: It’s hand-drawn–and not at all fancy. The important thing for YOU to know is that….
The Revenue Roadmap Intensive helped me to create a plan that I love and can now help me serve even more people through my business. Shannon combined ideas, teaching, action steps, as well as her special sauce of Joyful Marketing to show us why and how we can step up in a different way in our marketing and money-making. Before the Intensive, I couldn’t have dreamed up the Roadmap that I created, and it is now my guiding plan. I’m crazy inspired to grow my business and my income with my Revenue Roadmap!
a)
I have clarified what I want. Clarity creates momentum, money, and a stress-free mindset. {We will create this peace of mind for you too!}
b)
I have created a simple Revenue Roadmap that works for me. It’s customized for my JOY. My biggest joy is 3 day work weeks! {We will optimize your joy too!}
c)
I understand the numbers–and now I am creating $40k months–with ease, simplicity and joy! {We will create a roadmap for your desired monthly revenue too!}
Who is the best candidate for the Revenue Roadmap Intensive?
- You are excited to create a business that fits your lifestyle values–your way, your terms!
- You are an established coach/consultant currently serving clients.
- You have testimonials that show the results your clients receive from working with you.
- You have an active website.
- You have an existing 1:1 or group coaching program you are currently using with your ideal clients.
- You are intelligent, resilient, creative, and ready to simplify your business and make more sales.
Structure & Flow
We meet on December 9 from 2-5p ET in our #JoyfulMarketing Zoom Classroom. The Revenue Roadmap Intensive will be recorded; however, you will get the most out of this Intensive if you attend live.
You will experience love and support as well as a safe space to expand your vision.
Let’s create your simple Revenue Roadmap!
Frequently Asked Questions
Q: What if I am making over $8k a month already, but still want to work with you, Shannon?
Q: Will the Revenue Roadmap Intensive be recorded?
A: Yes, and you will get the most out of this Intensive if you attend live.
Q: Am I the best candidate for the Revenue Roadmap Intensive?
A: The best candidate has these qualities:
- You are an established coach/consultant currently serving clients.
- You have testimonials that show the results your clients receive from working with you.
- You have an active website.
- You have an existing 1:1 or group coaching program you are currently using with your ideal clients.
- You are intelligent, resilient, creative, and ready to simplify your business and make more sales.
- You are excited to create a business that fits your lifestyle values–your way, your terms!
Q: What if I am a complete newbie, but want to work with Shannon?
A: If you are a newbie, this program is not for you. However, let’s start with a strategy session to see what your goals are for your business. Reach out to hq@mshannonhernandez.com and let’s have a chat about your next best steps for growth!
MEET YOUR HOST
M. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.
A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel. In 2016 Shannon founded The Confident Expert Program, where she champions and rallies coaches and consultants, teaching them how to market their businesses from a place of intuition, integrity, and JOY–and make a shit-ton of money in the process.
Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, and NBC. She is committed to ongoing philanthropic work to bring housing, fresh food and water sources, and medical care to those who do not have access. When she is not speaking and teaching globally, you will find her reading fiction, snuggling her cat, traveling the world, and hanging with the love of her life.