Your Marketing No Longer Matches the Depth of Your Business
Let’s turn your marketing into predictable and consistent revenue.
Three Hands-On Live Sessions
October 21, 22 & 23, 2025 | 2P-4P ET Each Day | $147 | 15 Founders Only
If you’re a service-based founder earning $250K–$750K, you’ve already proven your offer.
And, you’ve built a reputation. And, you’ve created real results for clients.
But here’s the hard truth: Your marketing hasn’t kept pace with where you’re headed.
How do you know?
- Some months you breathe easy because the revenue is flowing. Other months you’re up late refreshing your Stripe account, wondering if another client will sign before bills are due.
- You’ve got referrals coming in, but they’re unpredictable. One month it’s a flood, the next it’s a drought.
- And the truth? You’re still the engine. If you stop showing up, the leads stop too.
It’s not just frustrating. It’s exhausting. You’re carrying the weight of growth on your own shoulders, and deep down, you know it’s unsustainable.
And chances are, you’re ready for something different and reliable. Something that gives you steady revenue without chaining you to your laptop. Something that brings back the freedom and joy you thought you’d have by now.
Something that fuels revenue without draining your freedom or your joy.
That’s exactly what we’ll work on inside this intimate 3-session workshop. Together, we’ll look “under the hood” of your business and tune things up, so your marketing fuels predictable revenue—without draining you in the process.
Founders usually invest $5,000 for this level of 1:1 support. In this workshop, you’ll receive the same caliber of guidance—at a fraction of the cost—alongside 14 other founders. You’ll get intimate support, direct access to Amy and Shannon, and the chance to experience the strength of the JBR community.
“Shannon has an incredible ability to see exactly where a company’s messaging no longer matches its growth—and then build the systems and strategy to close that gap. She doesn’t just polish words; she creates marketing systems that drive consistent results and free leaders to focus on the work that moves the business forward.”
— Scott Aaron, Co-Founder, Expert Content Society
The Three Shifts Every Scaling Founder Must Make
Audit, organize, and redesign your client journey so revenue becomes steady and sustainable.
Session 1 (October 21, 2-4p ET): The Revenue Leak Audit
You know that sinking feeling when the month ends and the numbers don’t add up. You’ve worked hard, but money has slipped through the cracks and you can’t quite see why. In this session, we’ll track down where the leaks are hiding—whether it’s the numbers, the message, or the follow up. By the end, you’ll know exactly what’s costing you and where to focus, so you can stop guessing and start feeling in control of your revenue.
Session 2 (October 22, 2-4p ET): From Scattered to Simple
Picture your marketing as a pile of sticky notes, half-written ideas, and random posts that don’t connect. It feels messy and exhausting to keep up. In this session, we’ll organize everything into one clear system. You’ll see what’s working, what’s missing, and what’s wasting time. Imagine sitting down at your desk and knowing that every effort is moving you forward. That shift from scattered to simple gives you back your time, your focus, and your momentum.
Session 3 (October 23, 2-4p ET): Design Your Client Journey for Predictable Growth
Think about the last time a client said yes and how great that felt. Now imagine if that yes didn’t feel like a lucky break but the natural result of a journey you designed with intention. In this session, we’ll map the path you want every client to take from first hello to aligned yes. You’ll spot where prospects are dropping off and rebuild the journey so revenue becomes steady instead of unpredictable. This means paying your bills on time, planning with confidence, and never scrambling at the end of the month to fill an income gap.
Each session includes 90 minutes of instruction and co-working + 30 minutes of Q&A.
“When Shannon stepped in, our email strategy was more chaos than clarity. She brought structure and organization, plus the hands-on support we needed to truly engage our audience. Shannon has that rare ability to give big-picture guidance and also dive into the details when needed.”
— Ben Peltson, Fearless Communicators
Three Hands-On Live Sessions
October 21, 22 & 23, 2025 | 2P-4P ET Each Day | $147 | 15 Founders Only
What You’ll Walk Away With
Audit, organize, and redesign your client journey so revenue becomes steady and sustainable.
A Revenue Leak ScorecardBefore: You finish the month frustrated, staring at numbers that don’t make sense. The money should be there, but somehow it slips away.
After: You hold a clear scorecard that shows you exactly what’s holding you back. No more guessing. You know what to fix first, and you can finally feel steady ground under your revenue.
A Clear Marketing MapBefore: Your marketing lives in scattered files, random posts, and half-finished campaigns. Every day feels like reinventing the wheel, and you never know what’s moving the needle.
After: You have a simple, step-by-step map. Every effort has a purpose, and you can trust your system to guide growth. The confusion lifts, replaced with clarity and momentum you can feel.
A Client Journey BlueprintBefore: New clients feel like lucky breaks. You celebrate every “yes,” but inside you wonder where the next one will come from. Each month feels like starting over.
After: You can see the entire path, from first hello to aligned yes. You know where people drop off and how to bring them back. Clients move forward with confidence, and you finally enjoy reliable revenue—bills paid on time, breathing room in your budget, and peace of mind for the future.
Why Join?
At $250K–$750K, you’ve already built something that works. You’ve proven the offer. You’ve built a reputation. You’ve created results.
But here’s the truth: You don’t yet have a simple, predictable system that fuels steady growth without relying on you to carry the weight.
That’s the gap. And this co-working experience is where you’ll close it.
When you walk away from this workshop, you’ll know exactly what’s been holding your revenue back—and how to fix it. But more importantly, you’ll feel the shift in your day-to-day business:
-
No more waking up at 3am, worrying about where the next client will come from.
-
No more scrambling at the end of the month to make the numbers work.
-
No more carrying the entire marketing load on your shoulders.
Instead, you’ll have a clear system that shows you what to do next and why it matters.
Imagine this: It’s Monday morning. You sit down with your coffee, open your laptop, and instead of scrambling to piece things together, you see a simple map guiding your next steps. Leads are moving through the journey you’ve designed. Clients are saying yes with less convincing. Bills are paid on time, and growth feels steady.
That calm, grounded feeling?
That’s the result of a business built for predictable revenue.
Your $147 Investment Includes:
Live access to all 3 workshop sessionsEach workshop includes 90 minutes of instruction + 30 minutes of Q&A.
Interactive exercises + worksheetsRevenue Leak Scorecard, Clear Marketing Map, Client Journey Blueprint.
Action steps you can apply immediatelySo you can get to work straight away.
Lifetime replay accessSo you can revisit the workshop whenever you need it.
Laser-focused advice from expert business growth strategists This group is small enough that everyone will time to be fully seen and heard
The opportunity to build deep relationships with other Founders at your level.By co-working in this intimate, hands-on workshop, you will deeply understand what others do and who to refer to each other.
This kind of support is typically reserved for a $5,000 private engagement. In this workshop, you’ll get the same high-level guidance in a small group of just 15 founders—so you’ll still receive personal attention while also experiencing the insight and energy that comes from being part of the JBR community.
“Working with Shannon & Amy in the Joy Fueled™ Business Growth Program gave us a clear stake in the ground for what we stand for—and that message now permeates everything we do. I’m showing up consistently, our speaking engagements are turning into new work, and even the quiet ‘lurkers’ are referring us. The strategy is calm, values-driven, and it works.”
— Kim Fabian, CEO & Founder of Elevatr Insight
“We needed to distill years of insights into clear messaging that could fuel our next chapter of growth. Shannon has a rare talent for turning raw strategy into crisp, conversion-ready content. With her support, we relaunched our newsletter and reworked our client journey, leading to meaningful improvements in event attendance and conversions.”
— Sam Lee, Founder, IndeCollective
M. Shannon Hernandez
Business Growth & Marketing Strategist (She/They)
M. Shannon Hernandez is a Messaging & Email Marketing Strategist who helps purpose-driven founders and organizations bridge the gap between their message and their mission through her Profit-Driven Messaging Ecosystem™. A fierce advocate for message sovereignty in the age of automation, she helps leaders protect and preserve the clarity, depth, and authority of their voice—ensuring their message remains distinctly human and truly their own, even as AI becomes more prevalent. Featured on CBS, ABC, Forbes, Psychology Today, and NBC, Shannon is also the author of Practical Joy and co-host of the Grow Your Business for Good podcast.
Amy Hager
Lead Coach & Community Curator (She/Her)
Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, uses her years of experience and expertise to help service-based business owners around the world grow businesses they love. She supports current clients—as well as future clients— to apply simple strategies for increased revenue and productivity. Amy also has the honor of working with The Joy Fueled™ Program clients as Lead Coach.

