In this episode of the Crown Yourself podcast, host Kimberly Spencer interviews M.Shannon Hernandez, known as the “Queen of Organic Marketing.” Shannon shares her journey of growing her business through organic marketing strategies and emphasizes the importance of joy in business and life. They discuss Shannon’s book, Practical Joy, which offers insights and exercises for finding joy in everyday life. They also explore topics such as vibration, aligning with values, simplifying marketing strategies, and the importance of authenticity and value in attracting clients. Shannon concludes by sharing her four-step joy-fueled organic marketing framework and encourages listeners to prioritize joy in their interactions.