Welcome to Grow Your Business for GOOD Podcast!
The podcast for established experts who want to build a business that reflects the depth of their work and supports the life they want to live.
Your expertise has evolved.
But when your messaging, positioning, offers, or business have not fully evolved with it, growth can begin requiring more explanation, more energy, and more force than it should.
You may find yourself asking:
- Why is demand not matching the depth of my expertise?
- What needs to change so I can lead the next era of my work?
- How do I create sustainable growth without building a business that consumes my life?
M. Shannon Hernandez and Amy Hager bring honest, strategic conversations about the decisions established experts face as their work, leadership, and vision evolve. Together, they examine what it takes to close The Recognition Gap™, become more recognizable for the work you are here to lead, and build a JoyFueled™ Business that creates profit, space, meaning, and contribution.
This is not another podcast telling you to produce more content, chase more visibility, or push harder.
Tune into the conversations below about building a business that fits the work you are here to lead and the life you want to live.
Inside Our Inspired in Italy Retreat: Blending Business Insights with Tuscan Flavors
Shannon and Amy share their passion for retreats, emphasizing their unique structure, which includes pre-retreat preparation, engaging mastermind sessions, cultural exploration, and a post-retreat integration phase. Designed for deep connection and inspiration, our...
Unpacking the Experience: A Behind-the-Scenes Look at Our Mastermind Retreat with Minette Riordan
Shannon welcomes guest, Minette Riordan, a midlife transformation coach, to discuss the profound impact of retreats on personal and professional growth. They explore the value of destination retreats, which allow attendees to disconnect from daily routines, engage in...
Tasting Traditions: An Interview with the Founder and Chef of La Bonita Culinary Experience in Tepoztlán, Mexico
Shannon introduces La Villa Bonita, a Mexican culinary vacation destination, highlighting its unique blend of cultural immersion, traditional cooking techniques, and a warm family-like atmosphere. Founders Chef Ana Garcia and her husband Robb share their journey in...
The Magic of Collaboration: Stories from Our Networking Dinner with Sara Alepin
Shannon & Amy discuss their innovative approach to networking through Jeffersonian-style mastermind dinners. After being frustrated with traditional networking events, they began hosting intimate dinners focused on meaningful, in-depth conversations around a...
Embracing Authentic Connections: How to Structure and Host a Networking Dinner
Shannon & Amy discuss their innovative approach to networking through Jeffersonian-style mastermind dinners. After being frustrated with traditional networking events, they began hosting intimate dinners focused on meaningful, in-depth conversations around a...
How Clarity Sparks Courage in Sharing Your Mission with Kristi Straw
In this podcast episode, Shannon welcomes Kristi Straw to share her transformative journey after attending our Content Creation on Location event in Miami. The event helped her refine her mission and message for her new consulting career. Kristi describes how the...
Behind the Scenes of Content Creation on Location in Miami
Shannon and Amy discuss a behind-the-scenes look at "Content Creation on Location," an immersive event in Miami focused on community, storytelling, and hands-on content creation. The hosts emphasize the importance of a welcoming, comfortable environment and structured...
5 Ways Travel Helps You Grow as a Business Owner
Shannon and Amy explore how their recent European travels have enriched their perspectives as business leaders. They discuss the transformative power of travel, from boosting confidence and cultural awareness to cultivating adaptability and empathy. Through these...
How to Come Up With a Ted Talk Topic with Alan Cohen
Today I have a special guest with me, one of my most favorite people of all time, Alan Cohen. Alan and I are going to take you behind the scenes of his TEDx talk and walk you through how to come up with your own TEDx talk topic. Let’s get started! Here are two...
How to Make $10k from Your Next Podcast Interview with Beth Nydick
Welcome back to another episode in our brand messaging series. I have been so excited to introduce you to my friend collaborator, Beth Nydick. I am speaking with her today about how to make $10,000 from your next podcast interview. She is the go-to person for...
Is your Brand Storytelling Authentic AND Creating Revenue?
If you're not telling authentic brand stories, it is so painfully obvious to most people that you're just going through the motions and you have ulterior motives. If you're just going to half-ass your story marketing, we feel that. Being authentic in your brand...
How to Choose Brand Adjectives (and what not to do)
Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice... well, that's a whole other enchilada. Why? When you spend all your energy wordsmithing, your brand messaging,...