A Monthly Messaging Clinic for Humans —
Rooted in Trust, Truth, and Deep Relationships
You’re Not the Problem. The Marketing Advice Was.
If you’ve ever felt like marketing asks you to contort yourself…and you can’t stomach one more funnel that feels gross…
Take a deep breath. You’ve found your new home.
Welcome to Marketing {for the rest of us}, where we center real connection, consent-based communication, and sustainable sales.
You belong here if you have zero desire to be a social media influencer, no interest in how to hack the social media algorithm, AND…You want to create/fine-tune your message with actual living, breathing, compassionate human beings.
What can you expect in our Monthly Messaging Clinic?
Each month, join us for a live, 90-minute session where you’ll learn to write emails that:
- Reflect your voice and values
- Build trust with your email community
- Inspire real replies (and sales!)
- Feel like you — not some copy-paste formula or sterile template
We teach from our Profit-Driven Messaging Ecosystem, a simple yet powerful framework that shows you how to create monthly email content that’s thoughtful, strategic, and effective.
What Makes This Monthly Messaging Clinic Different?
I know there are hundreds of email marketing and messaging programs you can choose from.
But this one stands apart.
🚫This is not swipe-copy school.
🚫This is not a plug-and-play funnel.
🚫This is not a collection of lifeless templates or AI prompts that will cause you to blend in and sound like the masses.
This IS messaging strategy + instruction rooted in buyer psychology and your voice.
Led by M. Shannon Hernandez, a sales conversion copywriter, in-demand email marketing strategist, business growth consultant, two-time author, podcast host, and cat mom, each clinic helps you understand how to write emails that:
- Stand out in crowded inboxes
- Feel good to write and aligned to send
- Generate consistent revenue—so you can live your life without being on social media 24/7
Most importantly: I believe YOU are your best messenger. Your voice is the most powerful marketing asset you have. (If you’ve ever outsourced your content and it fell flat? You’re not alone.)
It’s time to bring your energy, truth, and brilliance back into your business.
“I stopped wasting money on ads and I took back my voice in my emails. I started trusting myself again. The results are tangible and lasting.”
“Before joining these messaging clinics, I struggled to turn interest into action with my marketing. Now, I’m writing more engaging, authentic content that connects with a wider audience, helps me grow my reach, and book more clients. I love that I get to do this with the support of a thoughtful community that challenges me to grow every month.”
Is This You?
You’re a coach, consultant, or professional, service-based business owner who:
- Has an offer you LOVE—but knows it could be selling better
- Is ready to ditch algorithm-chasing tactics and create content that actually converts
- Is tired of overthinking your emails or second-guessing your tone, your voice, and your expertise
- Craves simplicity and sustainability in your messaging
- Values integrity and service over flashy tactics and online noise
If you’re nodding YASSSSSS, then welcome home. We can’t wait to give you a big, warm HUMAN hug!
“This is the first place where marketing felt like it belonged to me. My values are woven into every word—and my list is more alive than ever.”
“I used to struggle with last-minute content. Now I know my monthly theme in advance, send out four emails a month, and repurpose them for Instagram and LinkedIn. That consistency wouldn’t have happened without this clinic each month. I’ve found a rhythm I enjoy—and I actually like doing it!”
Why Do Business Owners Join This Messaging Workshop?
Business owners join us from all types of industries—but the reason is always the same: They want to deepen relationships and generate sustainable, predictable revenue via email—in a way that actually feels good.
✨Here are a few of the reasons business owners prioritize email marketing✨
- You want to create consistent revenue—off social media
- Your biz has grown by referral (yay!)—but that’s not a long-term strategy
- You’ve tried ads, and they were expensive, ineffective, or just not aligned
- You speak on stages, collect emails… and need a way to nurture those leads
- You run a brick-and-mortar biz and want to build loyal, repeat customers
- You’ve lost a social media account—or know it could happen at any moment
- You’ve realized social media affects your mental health, and you’re done letting platforms control your peace or profits
Whether you’re here to build consistency, protect your business, or reclaim your voice—this space will support you.
“I wanted out of the ‘referral rollercoaster.’ This helped me build a strategy I could control—one that feels aligned and repeatable.”
What Happens in a Messaging Clinic?
We gather the first Wednesday of each month from 12-1:30p ET, via Zoom.
- The first 60 minutes: Shannon teaches + guides you through the content framework and you start crafting your messaging for your 4 emails for the month. Shannon invites students into “hottie seats” for laser coaching, so you can get 1:1 attention and/or learn from the discussion.
- The final 30 minutes: Amy hosts a co-working session where you can stay and work on your emails while the knowledge is fresh! Some of our students stay for that session for accountability, some jump off and continue writing alone or at another time. It’s completely up to you.
Here’s what you’ll get in each Messaging Clinic:
Strategy + Teaching
Each month we dive into one of the 6 types of content that make up the Profit-Driven Messaging Ecosystem. You craft emails specific to your audience and their needs, with Shannon’s guidance.
Real-Time Content Creation
We guide you as you write—and give personalized coaching and feedback.
Emails Ready to Send
Leave with polished email content you can actually send the next day (or that afternoon).
Repurposing Framework
Use your emails as the base for your social, blog, podcast, or outreach content.
Themes + Frameworks
Never stare at a blank doc again, or be at a loss for what to share next with your email community.
Upcoming Messaging Clinic Topics
Every month we focus on one specific type of content from our Profit-Driven Messaging Ecosystem, designed to help you deepen trust and increase conversions.
Here’s the topics coming up next:
- July 2025: 9 Word Emails: Draft 9 word emails that start a convo and land you clients (Connection Content)
- August 2025: Behind the Scenes: People want to invest in leaders who inspire them and who they look up to. Share a bit of your life outside of your business–and watch your engagement soar! (Connection Content)
- September 2025: Lead Magnet Landing Page Copy: How to create truthful and enticing messaging for your educational content and landing pages (Direct Offer Content)
- October 2025: Pre-Sales Email Sequence: Build the desire early with pre-sales emails that have clients lining up before you even make the offer. (Direct Offer Content)
- November 2025: Sharing Your 3-Step Expert Process: Explain bitesize information that positions your expertise and generates solution-driven clients who want a trusted process (Thought Leader & Client Result Content)
- December 2025: Post Sale Emails Sequence: Write post-sale emails that confirm, affirm, and connect—so your people feel held from day one. (Connection Content)
- January 2026: How to Position Your Discovery or Sales Call: Your sales calls aren’t auditions. They’re invitations. Learn how to position your call so your best-fit clients show up ready to say yes. (Thought Leader & Client Result Content)
- February 2026: Selling Without Scarcity – Enrollment Emails with Integrity: You don’t need to trigger fear to sell. Learn how to write enrollment emails that honor your values and drive revenue. (Direct Offer Content)
- March 2026: Writing For A Warm List That’s Gone Quiet: Your people didn’t ghost you—they just haven’t heard what they needed. Learn how to reignite your list with resonance, not gimmicks. (Connection Content)
Investment Options–Choose what works for your business rhythm:
- One Session — $250
Get in, get support, and walk away with a month of emails that connect and convert.
- Bundle 3 Sessions — $650 (Save $100)
Build consistency and create messaging momentum for the next 3 months.
What You’ll Need In Place To Be Successful…
👉 An offer you’re selling (1:1, course, retreat, professional service, membership, etc.)
👉 An email list/community (you don’t need thousands!)
👉 Your presence, curiosity, and willingness to show up live and try new messaging strategies and frameworks
👉 A desire to deepen relationships while growing revenue
Warning: UNFORGETTABLE messaging takes time to create, test, and assess/collect data.
This is not for those looking for shortcuts.
“I felt so seen. My content is sharper. My audience is growing. My sales are up.”
Let’s Write Some Damn Good Emails.
You’ve already built a meaningful business and are doing great work in the world. Now let’s make sure your marketing matches that level of purpose and brilliance.
🌟 One monthly messaging clinic.
🌟 One email per week.
🌟 One very human way to deepen relationships and double your revenue.
We can’t wait to support your voice, your vision,
and your next level of growth.
Meet Your Mentors
Shannon Hernandez (she/they) and Amy Hager (she/her) are creators of The Profit-Driven Messaging Ecosystem and have dedicated their lives to helping others craft words that sell.
Shannon is known globally for growing Joyful Business Revolution™and inspiring others with her mantra: “If it ain’t joyful, we aren’t doing that shit!” She’s been featured on CBS, FOX, and NBC and brings over 25 years of curriculum design experience to every business owner she has the pleasure of teaching. Amy brings systems, strategy, and deep community care to every room she leads. Shannon and Amy have worked together to create a booming business without the use of ads, pain point marketing, slimy sales tactics, or manipulation.
Together, they create an environment where your messaging and marketing are seen, supported, and strengthened.
Frequently Asked Question’s
What if I don’t have a big email list or a large following on social media?
This program works for you no matter what level you’re at because it’s about evolving from exactly where you are at this moment. Most people think you need a big email list or large social following. This is a myth and far from the truth. You can create big results from a smaller following and/or email list.
This Monthly Messaging Clinic is designed to help you create mission-driven messaging, story content, and expert content for email. You can certainly take this content back to social–in fact, that is smart for growing your aligned audience—and leading them to your list!
As you create content with us, both your email list and social media following are growing. Isn’t it refreshing that there’s no waiting until your email list hits 1k, or you have over 10k followers? With the methods and strategies we teach, you’re focusing on growing your audience AND growing your revenue with email marketing.
Do I have to show up live?
Yes. This is a co-creation space. You’ll get the most out of it by being present and participating. We need your brilliance and energy. We are stronger together. (And yes, there is a replay.)
Can I attend more than once?
Absolutely. Many clients do. The 3-pack is ideal for building consistency and saves you $100. However, if you feel you need more support outside of messaging, like with your sales calls, lead generation, and business growth strategy, schedule a call with Amy to discuss your needs. We’re happy to chat and help!
Is this just for email messaging?
We focus on email, yes—but we show you how to repurpose everything you write into a full messaging ecosystem.
I’m not a confident writer—will this still work?
Yes. We guide you to write in your voice, in a way that honors your natural style. No templates. No jargon. Just clarity and encouragement!
Is there a refund?
No. Due to the live, limited-seat nature of the clinics, all sales are final.
What makes this different from other email marketing and messaging programs?
Other programs give you swipe copy or AI prompts–ensuring that you will blend in and sound like the masses. This one gives you strategy—based on your ideal buyer’s psychology, your voice, and your values. You’ll leave with emails that reflect you, not a template or a wording that makes you cringe.
What if I’m already working with a business or marketing coach?
Yay! We love double dippers! This Messaging Clinic is the perfect complement to any coaching or business strategy program.
In fact, once you’ve got the strategy, you’ll need the messaging to match. With us by your side, you’ll never again say, “I’m out of ideas,” “I don’t know what to write,” or “I’m too busy to create content.” It’s a win for you, a win for your coach, and a win for your community.
What kinds of business owners and service professionals attend these messaging clinic sessions?
The business owners we work with in this messaging clinic vary greatly! We’ve got copywriters, health coaches, marketing professionals, book coaches, publishers, photographers, lawyers, leadership consultants, and a cattle farmer—just to name a few! There are many different reasons a business owner would choose to focus primarily on email marketing–and business owners come to us in varying stages and with various desires. Here is a sampling:
- You want to create consistent and predictable revenue–off of social media.
- Your business has mainly grown through referrals (yay!), but you know that this is a gamble of a strategy that you will only win if others keep sending biz your way.
- You have tried ads (of any kind) and they were expensive, ineffective, or didn’t bring in the quality of people you hoped they would.
- You have been speaking from stages and collecting emails after your speeches, and you now want a better strategy for what to do with those beautiful people.
- You have grown a successful brick and mortar business by word of mouth, but know that if you had a way to communicate with your customers, you would have repeat customers and repeat business.
- You have lost your social media accounts–or at the very least–KNOW this can happen at any moment and you do not want your business and revenue to rely on other people’s platforms and the algorithms.
- Social media is impacting your mental health–and you’d like to use email marketing as both a community space and a revenue generating strategy.
What if I don't yet have a program, course, or online offer yet?
Well, let’s get that developed first–so that you can come back to the Messaging Clinic and create messaging and content that grows your aligned audience. We can help you develop your offer. Email Amy at amy (at) joyfulbusinessrevolution.com to set up a brainstorming call.