Make it Matter

 

The Lead Magnet Workshop for Purpose-Driven Business Owners

July 28, 29 & 30, 2026 | Three 2-Hour Sessions | $500

Every great client relationship starts with a moment of connection. A spark of curiosity. And, a feeling of “this person gets me.”

For many of us, that moment begins with a story—a message shared in a way that feels relatable, generous, and grounded in purpose.

But too often, there is a disconnect between your heartfelt message and your lead magnet. Most lead magnets feel like empty transactions and “just another freebie.” 

This is not how you want to start a new relationship with a prospective client.

Your work deserves a more meaningful entry point.

It’s time your marketing felt as powerful as your mission.

I'm Ready to Make it Matter

Our 3-day Make it Matter Workshop is an invitation to do it differently.

We are gathering to help you create a lead magnet that reflects the heart of your mission and helps the right people recognize themselves in your work.

Over the course of three 2-hour sessions, Amy and Shannon will guide you through a step-by-step process to create a lead magnet that feels aligned and strategic. (Take a look at what I consider a high-converting Lead Magnet.)

Plus…you’ll get a behind-the-scenes look at the deeper system we use inside our JoyFueled™ Business Growth Program that  helps purpose-driven business owners like you turn your lead magnet “yeses” into lasting connections, community, and clients.

When your marketing starts with intention, everything else becomes easier.

As A Successful Business Owner, You Know That Your Lead Magnet Is More Than a Freebie

It’s the first step in building real trust—and it’s one of the most important parts of an email marketing system that actually converts.

The right lead magnet does more than grow your list. It helps the right people say yes to your energy, your values, and the unique transformation you offer.

It creates a natural bridge between their curiosity, the solution to their problems, and your paid work.

If you’ve struggled to turn subscribers into clients, the issue isn’t your offer—it’s that your lead magnet isn’t doing its job.

Let’s fix that together.

“I was inspired by Shannon’s statement in a one-hour training where she said that our mailing list is our most important asset. So true! I decided at that moment to take back my list, transition out of having a team member communicate to my list and to do it myself. Shannon is a true pleasure to work with: Clear, insightful thinking, a strategic approach, and tactical suggestions. Nothing pie in the sky, nothing that reeks of formulaic nonsense. Since working with Shannon I’ve seen a significant uptick in practitioners joining my program, I’ve seen more people signing up for my courses, and I’m interacting in powerful ways with my list. It’s lovely!” ~Jill Leigh, Energy Healing Institute

“Working with Shannon is always a full-on experience of being seen, heard, and taken care of, and all of it with clarity. My business partner and I wanted to create a new Quiz but were nervous about the work it would take. We both had been burned by previous quiz creation experiences that then grossly underperformed. 

With Shannon’s guidance, we knocked out our Video Personality™ Quiz in under two hours. ALL of it! The personalities, the traits, the questions, the descriptions. That quiz, to this day, 2 years later, still outperforms every other lead magnet we have ever created. 

Everytime I partner with Shannon, she fully integrates any new marketing collateral into our entire ecosystem of offerings and the process has always been fun and easy. It’s AMAZING when it all comes together!”

Join Us for a 3-Day Marketing Experience Rooted in Meaning

Dates: July 28, 29, and 30, 2025
Format: Live on Zoom (with replays available for life)
Time Commitment: 12-2p ET each
Investment: $500

 

This workshop is for you if you’re ready to design a lead magnet that connects AND converts. 

This workshop is for you if you’ve grown your business based on referrals and forming deep connections with your network, and now you want to gain visibility and grow your client base outside of your existing network. 

Whether you’re creating your first lead magnet or reimagining one that needs to perform better, you’ll walk away with a lead magnet you’re proud to share—something that makes your work accessible, aligned, and irresistible to the right people.

By the end of our time together you will: 

  • Identify the client who’s most ready to work with you now—and map out their journey
  • Choose a lead magnet topic that speaks directly to their needs and desires
  • Select a format that fits your strengths (PDF, video, audio, etc.)
  • Outline the full content of your lead magnet, including:
    • Title & subtitle (or core promise)
    • A warm, mission-driven welcome letter
    • The main value-based content
    • Optional testimonials or proof points
    • A clear call to action
    • Your bio, credentials, and next step guidance

After this workshop, you’ll have a relevant, relationship-building lead magnet designed to attract and convert your perfect-fit clients—the ones who are ready for the transformation you offer.

Reserve Your Spot Now

Frequently Asked Questions

 

What’s the best way to get the most out of this workshop?

We want you to complete this workshop with 100% success—and that means showing up fully for both the learning and the implementation. 

Here’s how to make the most of your experience:

  • Block out time in your calendar to attend all 3 sessions live.

  • Schedule an additional 30 minutes after each session to solidify and finish implementing what you’ve learned.

  • Stay open, curious, and willing to approach your lead magnet—and your marketing—with a fresh perspective.
    Who is this workshop a great fit for?

    This is for purpose-driven coaches, consultants, subject-matter experts, and service-based business owners who:

    • Already have a lead magnet, but it’s not attracting the right people—or not converting to clients

       

    • Have never created a lead magnet before, but know it’s time to now, because you want to reach clients outside of your existing network or referrals

       

    • Want to prioritize email marketing and/or deepen their connection with their existing email list

       

    • Need a lead magnet that showcases their expertise and makes the next step of working with you obvious

       

    • Have shifted business direction and need a new lead magnet that reflects their new focus

     

    Who is not a good fit for this workshop?

    This experience isn’t right for you if:

    • You want to be seen as a social media star or celebrity figure, rather than a service-based expert

       

    • You have no intention of prioritizing email marketing as a core strategy for business growth

    • You’re in the early stages of business and haven’t developed or or sold a paid offer yet.

       

    • You’re looking for someone to create your lead magnet for you (in that case, reach out to amy@joyfulbusinessrevolution.com to explore custom 1:1 support with Shannon)
    Is this workshop really designed for someone like me?

    If you’re a purpose-driven expert who cares deeply about both impact and sustainability—yes, this is for you.

    Here’s what we know about the kind of business owner this workshop is built for:

    • You’ve poured your heart into building a business that truly serves others

       

    • You see your work as a source of joy, connection, and meaningful income

       

    • You know your revenue reflects how deeply you serve—and you want to keep growing that impact

       

    • You’re committed to growing your business in ways that are aligned, sustainable, and strategic

       

    • You love to learn, take action, and implement what works

       

    • You’ve evolved at every stage of your journey—and you’re ready for what’s next

       

    • You value both time freedom and financial freedom—and you’re not interested in trading one for the other

       

    Let's get to work!

    M. Shannon Hernandez

    Business Growth & Marketing Strategist (She/They)

    M. Shannon Hernandez is a Messaging & Email Marketing Strategist and the Founder of Joyful Business Revolution™️. She helps established business owners and mission-driven organizations turn their mission into a movement—so their work becomes a force for connection, community, and lasting impact. Shannon partners with coaches, consultants, and experts whose messaging no longer matches their magic; founders who want conversion without compromising depth; and neurodivergent, DEI-rooted leaders who need nuance honored in every word. Her clients aren’t interested in surface-level marketing–the crave messaging that fully reflects the depth, nuance, and brilliance of the work they’re here to lead.

    A sought-after expert in business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. Her award-winning background in curriculum design includes work with the NFL and U.S. Military. She is a master teacher and proud advocate for diversity, equity, and inclusion—committed to helping clients use their profits for purpose. She is also the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast.

    Amy Hager

    Lead Coach & Community Curator  (She/Her)

    Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, uses her years of experience and expertise to help service-based business owners around the world grow businesses they love. She supports current clients—as well as future clients— to apply simple strategies for increased revenue and productivity. Amy also has the honor of working with The Joy Fueled™ Program clients as Lead Coach.