Hey there! Does this sound like you?

You are an established coach, consultant, or service-based business owner who is currently selling a 1:1 program, course, or group offer YOU LOVE.

You love your business–and your business loves you back! 

You know that when you make money in your business, it’s always a result of deeply serving others

You believe that making more money in your business creates ripple effects of joy and connection in your community/world. 

You are an expert at what you do–and you are excited to grow your business to new levels–in a sustainable way.

You have zero desire to be a social media star, influencer, or coaching celebrity. 

You wake up excited for your clients and their transformation–and feel moments of deep fulfillment and gratitude in your workday. 

You have been around the biz block a few times, trying different strategies to grow your revenue (some have been successful, some have flopped – hey we normalize that here!)

You have learned and evolved with each new level of your business success—and you know that learning new strategies AND taking action are equally important.

You are committed to sustainable business growth–one that allows you to experience your highest form of both time and financial freedom.

But… dare we say it…

You Want More.

More impact. More success. More reach and visibility. 

And more joy in the process.

And it’s not just that you want more…

You know these things about yourself:

  • Your desire for more is fueled by making a bigger IMPACT.
  • Your PASSION and purpose-driven spirit make the world a better place.
  • Your heart and soul long for DEEPER joy, connection, and community.

This program is designed to help you:

  • Grow your aligned audience and your email community/list
  • Fill your pipeline with pre-sold leads for your program
  • Develop a lead gen experience that is structured for MAKING SALES
  • Consistently get bookings for interest/sales/strategy calls each week
  • Ensure your sales process feels 100% YOU–and converts perfect-fit leads to paying clients
  • Close at least 50% of the sales calls from your pre-sold scheduled leads
  • Develop a nurturing plan for your “nos” and “not yets” so they become “YESES” when they are ready to buy
  • Grow your team (as needed) with perfect-fit team members who believe in your vision and the work you are doing in the world.

If you’re a coach, consultant, or service-based business owner who wants to expand into the next evolution of your business, with organic marketing that works…

We’ve created JOY FUELED with you in mind!

Small shifts and changes add up, Big Time!

The Joy Fueled Program isn’t about changing one thing. 

Rather, it’s a paradigm shift of how you step into your next level of growth, WHILE expanding your impact and serving your clients & community.

What’s the reward of being a JOY FUELED business owner?

You will experience MORE JOY. MORE REVENUE. and MORE TIME-OFF while expanding your business.

This Business Growth & Marketing program helps you learn how to create and use organic marketing to increase your visibility by positioning your expertise, how to attract and convert more high quality leads, and how to design and implement a simple, enJOYable marketing plan that works! 

Yes, you can expand your business beyond your wildest dreams–without burning out, working around the clock, or spending money on ads. 

Together, we will design a sustainable business growth strategy and organic marketing plan you L-O-V-E. 

This is a high-level, results-driven group + 1:1 program that is literally designed and personalized for you, your joy, and what you need to grow your business without ads, without hustle, and without exhaustion.  

During this year-long program, prepare to go deep, using JOY FUEL to expand your vision, your leadership, and your impact.  

Below are a few sample topics we mastermind around in this program.

Why does the Joy Fueled Program get such raving results?

  1. Each business owner is carefully vetted and interviewed to ensure they are a fit.

    Nothing is worse than joining a program where you feel like the “big fish in the small pond” and are more advanced than everyone, or conversely you feel like you are completely lost in an ocean of conversation that is suffocating you with boredom and irrelevance.

  2. We know that you are busy running a business and living life.
    We have designed a robust program with LOTS OF CHOICE. You get to choose what you need most in terms of mentorship, training, and strategy, so that you participate in a meaningful way that matches YOUR growth goals.

  3. You’ll have time to implement the insight and changes that we’ve collectively identified each month into your marketing, operations, systems, team, etc.
    This means you will use JOY FUEL each step of the way. 

  4. No two businesses – and no two business owners – are alike.
    And what brings you JOY and lights you UP is as unique as you are–and needs to be part of your business growth plan! You get the personalized attention you deserve for your business and your leadership in your 1:1s with Shannon and Amy.

  5. We put your joy front and center, so you can grow with ease and flow. We develop a custom business growth and marketing strategy with you—and stand by you every step of the way as you roll it out in your business.
“In the past 12 months, with Shannon’s help in The Joy Fueled Program, I’ve increased my revenue by 170%. I am way more calm because I have so much more clarity and direction. I have such a willingness for this business to grow even more – now that I know it doesn’t have to be a beast and own me. Working with Shannon on the business structure and having her help with team onboarding was invaluable. We also spent much-needed time getting clarity on the messaging (for the insurance side) which increased the leads and quality of leads. Above all, we learned we can grow without the stress! This is huge!”
Joan Van De Griek

The Wealth Bulldog

“When I joined The Joy Fueled Program, I knew that I needed help with selling my existing programs. I felt like the success I was having was not sustainable, because I really didn’t have a good systems in place. But what I learned while in this amazing program helped me revamp my entire business into something that brings me joy and feels more aligned than I could ever have imagined. Not only did Shannon help me discover where and how to bring joy into my business, but workshopping questions with the other incredibly talented and amazing women in the program really helped too. I’ve made lifelong friendships and business relationships thanks to this program.I called myself a CEO before joining this program but now I *am* a CEO. I understand how to run my business and how to do it through a lens of joy. If you’re ready to take your business and your life to a place of happiness and alignment, run, don’t walk to get yourself a spot here.”
Melanie Herschorn

VIP Digital Content

Is Joy Fueled a good fit for you?

  • You’re an experienced coach, consultant, or service-based business owner who is making money and you are looking for an effective and joyful way to expand your business with organic marketing. 
  • You have at least one team member helping you implement in your business.
  • You would like to increase your visibility and thought leadership by positioning your expertise, and you know that the work you do makes the world a better place.
  • You want to design a simple and effective organic marketing plan and sales process that is tailored to your personality and your values.
  • You understand that sustainable businesses are not grown in vacuums, and that you can’t grow what you don’t know. 
  • You are ready for a business growth and marketing mentorship program that is customized to you, to your joy, and to your lifestyle values. 

Here’s what’s included in Joy Fueled:

This program includes LOTS OF CHOICE for you. Choose what you need most in terms of mentorship, training, and strategy. We help you determine where to spend your time & energy based on your growth goals.

For $1250/month, your program includes:

  • Two 60-minute Goal Setting Strategy Sessions with Shannon to plan the path for business transformation and success (one upon registration and one half way through to tweak and modify as needed) 
  • Two 60-minute monthly Mastermind Sessions with Amy 
  • Nine 30 minute 1:1 Mentoring Calls with Amy 
  • Monthly Laser Coaching, 1:1 Messaging & Marketing Copy Review, and Quarterly Marketing Strategy Circles with Shannon
  • Weekly email/messenger mentoring
  • Online Community to Collaborate with Your Colleagues and Mentors 
  • On-Demand Content & Training Modules 
  • A ticket to our 3-day Signature event, Content Creation on Location. ($1500 value)
  • Our 12 month Messaging Mentorship Program called the Content Personality® Club. ($3600 value)
“The Joy Fueled Program helped us change the format of our business and our growth during this time showed us what was possible for the future. We learned how to be open every day (instead of launch) and create a business structure that is made up of groups–and this is one of my favorite things to lead now! We understood the role of CEO and how to fulfill that role and build our team to support the CEO. We learned where we were bottlenecking the business and we fixed these bottlenecks! We clarified our customer and launched group programs. Our website redesign is underway. Group programs and recurring revenue make sense to us now. We now have a legit pipeline for sales and a process for selling that works for us. We have sales calls every week now!”
Steven Stokes & Shoshanna French

Simple Spirit

“Before joining the Joy Fueled Program, I felt like my business was something I was playing or experimenting with. The mastermind sessions in this program are fantastic, because I got to interact with other business owners who could relate to what I was going through behind the scenes in my own business. The clarity that Shannon brings into this program is unparalleled. I have clearly defined my role as CEO, I have gained confidence in what I am selling and who I am selling it to, and my clients are getting all the results I knew were possible for them! I’m most proud of my Lead Gen workshops! Focusing on the workshops at the front end of my funnel has shifted everything in my business model. Shannon helped me understand that my best sales tool is by demonstrating and allowing others to experience my work. People are begging for the replays AND sending in their visual communication from the workshops to my email–and posting on social media. I am forever grateful for this program and the love and care I received while here!”
Stacy Christopher

Visual Communication Coach

What if you could make an even bigger impact?

An even bigger difference in the lives of others?

What if you could support another charity? Or start your own?

Together, it’s possible.

Let’s make this the year that you focus on the JOY FUELED expansion of yourself and your business.

We will create a joy-based business expansion plan customized to your vision, your strengths, and your personal goals.

Together, we’ll make tweaks to your business and marketing, so it’s more efficient, more systematized, and more sustainable.

Your Joy Fueled Journey

Meet Your Joy Fueled Program Mentors

Let’s face it – you don’t need another strategist or consultant who is going to tell you to do things that you don’t want to do or have you change things that are working well. 

What you need are mentors who see YOU, support YOU, and encourage YOU to grow your business through the lens of joy. 

M. Shannon Hernandez


M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants, and service-based owners. She has been called “The Queen of Organic Marketing”, growing nearly a $1 million dollar/year brand with zero ad spend and high profitability.

Shannon and her team teach their clients how to create values-driven, organic marketing oozing with integrity, so that they call in their perfect-fit clients with a simple, sustainable, and joyful marketing plan. A sought after expert in the world of marketing and business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC.

She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. Her newest book, Practical Joy, continues to inspire and teach people that joy is an inside job. When she is not teaching, she’s spreading joy and funding projects that impact the world and its people.

M. Shannon Hernandez


Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, uses her years of experience and expertise to help business owners around the world grow businesses they love at Joyful Business Revolution™.

Amy’s yoga instructor says she has lived 12 lives already because she has so many experiences. She has raced cars, been a radio DJ, built sales and marketing teams (one was for a standardized construction contracts coalition), worked at a group home to support adults with mental illness, led a Bed &Breakfast Association, started a youth group, and been a military spouse – just to name a few.

Her experiences help her relate and apply strategies across many different industries by utilizing her background in marketing, communications, engagement, community development, and organizational growth.

When this cat mom isn’t helping clients joyful scale their businesses, she can be found experiencing her joy while exploring her own backyard, hanging out on her boat, visiting as many wineries as possible, and/or traveling the world.