Have you found your brand voice? You know, that unique voice that is characteristic of you and your brand only? That voice, when others see it online, they know it is you, beyond a shadow of a doubt, without even having to look at the person who posted? Or even better–when they meet you in person, you SOUND and ACT, just like you do online?
Much of the work I am doing with my personal consulting clients has been focused on how to say what they want to say to their audience—consistently.
This, my friend, is what I refer to as brand voice. It is the words you use and the sentences you write to motivate and engage with your audience.
And, it is SUPER important that you have an brand voice that is unique to you, because it is what gives your brand personality—and either attracts or repels people to your business.
Wait? Repels? I don’t want to repel people, you might be thinking. But I am going to counter that with this: Yes, you do want to repel people, because you want to work with those who are only ATTRACTED to you. Repelling is good–it weeds out those who don’t resonate with you, on some level, and brings serious prospects your way.
So, how do you develop your brand voice?
I am going to give you a few basic tips to get you started:
- Define your tone: Do you want to be bold, humorous, witty? Your word choice, sentence structure and length, and punctuation choices all determine your brand’s tone.
- Listen to your client base: Do your clients talk in a formal or conversation manner? And how are answering them when you respond?
- Evolve over time: The more you work with your clients, and the more you write for your business, the more your brand voice will evolve. Be open to brand evolution!
Having a strong brand voice is hugely important in developing a recognizable and personable brand. How are you working to establish your unique brand voice?
