by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice… well, that’s a whole other enchilada. Why? When you spend all your energy...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: UVP, USP, USPS… What the hell, y’all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We’re going to help you get clear on what...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: What’s the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: There is a lot of online advice about branding and marketing your business, but something I find that is often missing is how to apply the information to your business and actually use it to grow your aligned audience. Hang on, y’all,...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your...
by M. Shannon Hernandez | Grow Your Business for Good Podcast
In this episode: Today Shannon is joined by brand strategist Andrea Reindl for an enlightening conversation on how to align your brand with your vision. Let’s get started! Here are two takeaways from Season 6 Episode 8: Your brand is your...