Most business owners don’t fail because of their offers. They fail because there’s a disconnect between what they deliver and how they talk about it. Minette Riordan, Ph.D., knew she was putting in the work, booking calls, and running her programs. But the wrong people were showing up and sales...
What Happens When You Align Messaging and Email Strategy Instead of Starting From Scratch “We needed to distill five years of insights into messaging that could fuel our next chapter of growth. Shannon delivered.” When you’ve built a powerful offer that’s helped hundreds of people succeed, it’s...
If your email list feels like it’s gathering dust and you’re struggling to turn subscribers into paying clients, you’re not alone. Many small business owners find themselves sitting on an underutilized goldmine—an engaged email list that just needs a clear strategy to activate. That was exactly...