From the Blog
3 Lies Online Coaches Want You To Believe
What No One Else Will Tell You About Marketing Your Coaching Business Here’s a hard truth about being an online coach: you can’t grow your coaching business OR your bank account if you continue to TRY to run and grow your business without a solid marketing strategy....
What Every Coach Needs to Know About Growing a Coaching Business
McDonald's: A Brilliantly Boring Business Case Study Did you know I used to work at Mcdonald's? I was 16 years old, living in a rural town in central Illinois that was situated precisely between a corn and a bean field. Unsurprisingly, it was a pretty quiet place...
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S2E8: Messaging Ecosystem Content Type 6: Connection Content [Grow Your Business for Good Podcast]
If you’ve worked hard to build a thriving community, you’re probably using Connection Content (without even realizing it). The sixth and final type of content is designed to create an emotional connection with your community. Now, this may seem like a simple task, and...
S2E7: Messaging Ecosystem Content Type 5: Thought Leader Content [Grow Your Business for Good Podcast]
Want to know a secret? Thought leader content is our favorite type of content – and it’s super simple to create. Why? Because thought leader content is…content. But it’s content that demonstrates and showcases your expertise. Think workshops. And webinars. And...
S2E6: Messaging Ecosystem Content Type 4: Mission Driven Content [Grow Your Business for Good Podcast]
Today we’re diving into the fourth type of content in your messaging ecosystem: mission-driven content. This is the type of content that really helps build your community and share your BIG vision. Here’s a question: Have you fully developed a mission, vision, and...
Understanding The Brilliantly Boring Business Model
If you’re anything like me, the word “boring” doesn’t sit well. It has a negative connotation and makes us think of things that are mundane, uninteresting, and not worth our time. But what if we changed the way we looked at boring? What if we saw it as...
Is Your Coaching/Consulting Business Model Effective?
I’ve struggled for years with getting “bored” in my business. My brain was trained from a very early age that if things were calm, something was wrong. In other words, I was taught that life is innately chaotic and broken and therefore needs to be fixed. This kept my...
Creating an Email List is The Key to Creating a 6-Figure+ Business.
Question for you. How would you feel if you woke up tomorrow and all social media platforms disappeared? No more Instagram No more Facebook No more Twitter No more Pinterest Besides crying into your phone for a few hours, would you still be able to share...
S2E5: Messaging Ecosystem Content Type 3: Direct Offer Content [Grow Your Business for Good Podcast]
Direct offer content often gets a “bad rap.” Why? Because this type of content requires you to make a direct offer to your audience. No beating around the bush, no hiding. Just the offer. Direct offer content needs to be direct…but so many people shy away from this...
S2E4: Messaging Ecosystem Content Type 2: Thought Reversals [Grow Your Business for Good Podcast]
In today’s episode, we’re going to talk about thought reversals – the purpose of a thought reversal is to change the beliefs of your prospective clients. Now, these beliefs may not be beliefs that they even realize that they have. Thought reversals are some of the...
S2E3: Messaging Ecosystem Content Type 1: Share Your Stance [Grow Your Business for Good Podcast]
When was the last time you took a stand…in public? Was it last week? Or never? You’re not alone – most business owners are afraid to “upset the apple cart” or attract “trolls” to their page. But if you don’t take a stand, how will your future (and current) clients...
What’s Your Legacy?
The word legacy can make people uncomfortable. Many people don't want to talk about their legacy because they think it means they have to talk about life after death. When I talk about legacy, I'm not talking about death. Legacy is about what you're...
S2E2: How to Become an In-Demand Brand [Grow Your Business for Good Podcast]
When you have messaging that truly connects and converts, you will have more people who are ready to buy from you shortly after they experience you – without you needing to do any hard selling. In this episode, we are going to show you the elements needed in your...
S2E1: The Psychology of Your Messaging [Grow Your Business for Good Podcast]
Your words have an impact on people, whether you realize it or not. 👆👆👆READ THAT AGAIN👆👆👆 That impact is creating emotion, and that emotion is creating an action. So…why should you even care about this when it comes time to do your marketing for your business? When...
3 Shifts – To Make If You Want To Significantly Grow Your Coaching Revenue
Running a business means you have to get cozy with hitting a lot of income ceilings. Often over, and over, and over again. Every big stretch and price bump in your business comes with new challenges and a whole new set of skills you have to learn if you want to...