From the Blog
S2E4: Messaging Ecosystem Content Type 2: Thought Reversals [Grow Your Business for Good Podcast]
In today’s episode, we’re going to talk about thought reversals – the purpose of a thought reversal is to change the beliefs of your prospective clients. Now, these beliefs may not be beliefs that they even realize that they have. Thought reversals are some of the...
S2E3: Messaging Ecosystem Content Type 1: Share Your Stance [Grow Your Business for Good Podcast]
When was the last time you took a stand…in public? Was it last week? Or never? You’re not alone – most business owners are afraid to “upset the apple cart” or attract “trolls” to their page. But if you don’t take a stand, how will your future (and current) clients...
What’s Your Legacy?
The word legacy can make people uncomfortable. Many people don't want to talk about their legacy because they think it means they have to talk about life after death. When I talk about legacy, I'm not talking about death. Legacy is about what you're...
S2E2: How to Become an In-Demand Brand [Grow Your Business for Good Podcast]
When you have messaging that truly connects and converts, you will have more people who are ready to buy from you shortly after they experience you – without you needing to do any hard selling. In this episode, we are going to show you the elements needed in your...
S2E1: The Psychology of Your Messaging [Grow Your Business for Good Podcast]
Your words have an impact on people, whether you realize it or not. 👆👆👆READ THAT AGAIN👆👆👆 That impact is creating emotion, and that emotion is creating an action. So…why should you even care about this when it comes time to do your marketing for your business? When...
3 Shifts – To Make If You Want To Significantly Grow Your Coaching Revenue
Running a business means you have to get cozy with hitting a lot of income ceilings. Often over, and over, and over again. Every big stretch and price bump in your business comes with new challenges and a whole new set of skills you have to learn if you want to...
Let’s talk about boundaries. Do they do the heavy lifting of decision-making for you?
For 10 years, I’ve been asked to be a speaker on stages in Australia and New Zealand. I’ve politely declined. I have zero interest in adjusting my work hours to accommodate the time zone differences. I’ve never felt guilty about that, despite the judgment I’ve...
Season 2: Your Messaging EcoSystem [Grow Your Business for Good Podcast]
During Season 1 of the Grow Your Business For Good Podcast, you learned all about your Content Personality®, and hopefully, you’ve moved forward with embracing your uniqueness. In Season 2 of Grow Your Business for Good, we’re going to be diving deep into your...
Should You Be Email Marketing?
I’ve found there are two types of people when it comes to email marketing. The person who loves it and the person who hates it. Why the extreme emotion? I believe it’s directly related to the personal success one has with it. If you spend the time growing your...
It’s time to change your WHY statement to a JOY statement
A few days ago I had a major AHA moment. I was looking back on my life and thinking about the difference between me learning how to draw botanicals and where I am now. When I was learning how to draw botanicals, I was consumed by it. I would...
S1E5: Using the Visual Content Personality™ to Grow Your Business [Grow Your Business for Good Podcast]
In today’s episode, we’re going to dive deep into the Visual Content Personality® type. If you’re not sure what on earth a Content Personality® is, go back and listen to Episode 1 real quick. When you take the Content Personality® Quiz, you’ll discover that you align...
How to Handle Imposter Syndrome
Most of us have at some point experienced feelings of doubt and unworthiness in our lives. But the reality is when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate ... you're probably suffering from...
S1E6: Using the Written Content Personality™ to Grow Your Business [Grow Your Business for Good Podcast]
In today’s episode, we’re going to dive deep into the Written Content Personality® type. If you’re not sure what on earth a Content Personality® is, go back and listen to Episode 1 real quick. When you take the Content Personality® Quiz, you’ll discover that you...
S1E4: Using the Audio Content Personality™ to Grow Your Business [Grow Your Business for Good Podcast]
In today’s episode, we’re going to dive deep into the Audio Content Personality® type. If you’re not sure what on earth a Content Personality® is, go back and listen to Episode 1 real quick. When you take the Content Personality® Quiz, you’ll discover that you...
S1E3: Using the Video Content Personality™ to Grow Your Business [Grow Your Business for Good Podcast]
In today’s episode, we’re going to dive into the Video Content Personality® type. If you’re not sure what on earth a Content Personality® is, go back and listen to Episode 1 real quick. When you take the Content Personality® Quiz, you’ll discover that you align...