How To Use Story To Create A Movement In Your Network

3 Experts, 3 Podcast Strategies

In this episode of The Business Podcast Spotlight, Shannon joins host Megan Dougherty to share her approach to turning a podcast into a high-converting engagement tool. She reveals how she designs interactive companion worksheets for each episode—transforming passive...
How To Use Story To Create A Movement In Your Network

Fix Your Message, Fix Your Growth

In this conversation with Alyssa Nolte, Shannon explains why most “sales problems” are really messaging problems. She unpacks how a message can outgrow its original stage of business, what happens when trust starts to leak, and why conversion struggles are almost...