The Reset invites you to explore a powerful question: What would it look like to lead with unstoppable clarity and purpose?
Whether you’re a C-suite executive leading a global company or a small business owner building your brand, The Reset is designed for you.
What You’ll Experience at The Reset
This immersive experience is designed to redefine how you show up in the world. You’ll walk away with clarity, confidence, and aligned strategy—so you can lead with deeper impact and authenticity.
The Flow of Authority, Energy, and Impact
You’ll move through two transformational sessions designed to amplify your presence and purpose.
Part 1: Authentic Authority
You’ve built success. But does your message match your impact?
This session is for high-achieving ladies who are:
- Brilliant in conversation, but unclear online
- Evolving fast—but still branded like their last chapter
- Ready to own their voice and next-level positioning
If you’ve ever said, “People just don’t get what I do”—this is where that changes.
What You’ll Learn:
- Archetype Decoding & Core Message Clarity: Discover your authentic leadership archetype, clarify your core message, and learn how to communicate your value confidently.
- What You’re Known For vs. What You Want To Be Known For: You’ve outgrown your old narrative. We’ll bridge the gap between your current brand and your desired legacy.
- Message-to-Offer Alignment: It’s not just about clarity — it’s about congruence. You’ll realign your messaging with your offers to attract more of the right people with less effort.
- Quieting the Internal Voice That Dilutes Your Presence: You already have what it takes. We’ll identify what’s keeping you from fully stepping into it—and recalibrate your mindset for clarity, confidence, and bold visibility.
You’ll Walk Away With:
- A crystal-clear brand message that reflects who you’ve become
- Language that elevates your credibility and connects instantly
- A reset mindset that clears the noise and expands your impact
- Next steps to show up visibly and unapologetically in your authority
Then, in Part 2, you’ll calibrate the energy behind that message so it actually works with you — not against you.
Part 2: Aligning The Energy Behind Your Offer
In this session, you’ll learn how to align your energy with your message, creating a powerful force that attracts the right people and opportunities.
What you’ll learn:
- Identify the energy behind your message and align it with your vision: Learn to identify the energy behind your message and ensure it aligns with your bigger vision and intentions.
- Embody your vision with confidence, so your actions and energy reflect your true potential: Learn how to live your vision fully so your actions and energy authentically reflect your true potential.
- Attract aligned momentum without force, hustle, or burnout: Understand how to attract opportunities and growth naturally, without needing to force or hustle.
- Reconnect with your source of power for sustained growth and clarity: Connect with your inner power to stay grounded and focused, even during moments of stress or uncertainty.
Whether you’re leading a global corporation or growing a small business, the energy you bring to your work is just as important as the message you communicate. You’ll leave knowing how to regulate your energy, embody your vision, and radiate the authenticity that magnetizes growth.
Who Should Attend?
The Reset is designed for:
- Corporate C-Suite Executives
You’ve checked all the boxes and now it’s time to rewrite the playbook! The Reset helps you realign your vision and impact without sacrificing your humanity, purpose, or well-being.
- Small Business Owners & Entrepreneurs
You are the brand. And your next level requires clarity, congruence, and connection. If you’re ready to grow your influence with intention, The Reset is built for you.
Why You Can’t Miss The Reset
Recalibrate Your Impact
Rediscover your voice. Reclaim your clarity. Reignite your purpose.
Build Sustainable Success
Growth shouldn’t cost you your peace. Learn how to expand in a way that honors your energy and protects your magic.
Make Space for You
For once, the focus is on YOUR growth. Your clarity. Your legacy. Your breakthrough.
Connect With Aligned Leaders
This is not an “average” event. You’ll meet your collaborators, deepen connections, and have conversations that last for many years to come.
Optional Spa Evening Experience
After a powerful day of personal elevation, enjoy a deep exhale with our optional spa evening at Bath House Flatiron.
You’ll have full access to:
- Six thermal pools (hot, cold, neutral, salt)
- The Banya + Aufguss Ritual in the Dry Sauna
- Calming Steam Room + cozy relaxation lounges
- A chic on-site restaurant with wine, cocktails, and light bites (food/drinks not included)
The spa is open until midnight. Take your time. Your nervous system will thank you.
Reserve Your Spot Today
Wednesday, June 25th | 1–4 PM | Midtown Art Studio, NYC
- Optional Spa Evening Experience at Bath House Flatiron
- Only 25 seats available to keep this intimate and impactful
- The Reset (1-4P): $197
- The Reset + Spa Experience: $347
Frequently Asked Questions
- Who is The Reset for?
This is for C-suite leaders, founders, small business owners, and entrepreneurs who want their external presence to finally match their internal clarity. If you’ve evolved but your message hasn’t – this is the event for you.
- What will I actually walk away with?
- Your brand archetype + core message
- Clear, aligned messaging that reflects your true impact
- An energetic strategy to lead, grow, and show up differently
- A deeper connection to your purpose, voice, and visibility
- What’s the Spa Evening all about?
Rest. Ritual. Reconnection. After a high-vibe day, enjoy thermal pools, sauna rituals, and time to soak in (literally) everything you’ve just shifted. Food and drinks are available for purchase at the on-site restaurant.
- What’s included in the ticket price?
- Full 3-hour immersive Reset experience
- Workshop materials, coffee, water, snacks
- Access to the Authentic Authority™ framework and tools
- Spa access is included with the $347 ticket option
- What should I bring?
Comfortable clothes, your open mind, and a notebook. If joining the spa evening, bring swimwear and anything else you need to unwind.
- Can I get a refund if plans change?
Due to limited capacity, we can’t offer refunds. But we’re happy to transfer your ticket to another amazing human if needed.
- How do I lock in my spot?
Click the button above and complete your registration. These spots will go fast and once they’re gone, they’re gone.
Meet Your Hosts
M. Shannon Hernandez, Founder & CEO
Messaging and Email Marketing Strategist | Business Growth Consultant
M. Shannon Hernandez is a Messaging & Email Marketing Strategist and the Founder of Joyful Business Revolution™. She helps established business owners and mission-driven organizations turn their mission into a movement—so their work becomes a force for connection, community, and lasting impact. Shannon partners with coaches, consultants, and experts whose messaging no longer matches their magic; founders who want conversion without compromising depth; and neurodivergent, DEI-rooted leaders who need nuance honored in every word. Her clients aren’t interested in surface-level marketing–the crave messaging that fully reflects the depth, nuance, and brilliance of the work they’re here to lead.
A sought-after expert in business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. Her award-winning background in curriculum design includes work with the NFL and U.S. Military. She is a master teacher and proud advocate for diversity, equity, and inclusion—committed to helping clients use their profits for purpose. She is also the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast.
Kristi Straw, MBA
Executive Visibility Strategist | Creator of Authentic Authority™ & UNICORN Leader™
Kristi helps powerful leaders and entrepreneurial disruptors turn emotional trust into real revenue, retention, and results. With a background in financial services and a career spent guiding high-stakes leaders through visibility breakthroughs, she knows what it takes to cut through noise and command a room without losing your soul.
As a bestselling author, keynote speaker, and neurodivergent innovator, she brings clarity where there’s chaos and authority where there’s noise. Whether she’s working with C-suites, elite advisors, or rising founders, her message stays the same: You don’t need to go louder. You need to go clearer.