Wardrobe & Color: Projecting the Best Version of YOU!

April 7, 2025 | 6-8p ET | NYC (13 E 19th St)

Join us for an exciting evening filled with style, color, and authenticity!

 

We’ve got a powerhouse evening lined up, and trust us, you won’t want to miss it!

Stop blending in and start standing out.

We will kick off this evening with a keynote presentation, Secrets of a Well-Dressed Brand: The Art of Increasing Your Perceived Value. Award-winning fashion stylist and certified Brand Strategist Toi Sweeney reveals how a brand-right image isn’t just about looking good—it’s a business strategy that can transform your professional and personal success. 

Drawing on nearly two decades of experience managing the on-air image of nearly 30 program hosts at the world’s largest home shopping channel, Toi brings unmatched expertise in personal branding, non-verbal communication, and the psychology of color. 

In this compelling session, you’ll learn how to: 

– Harness the psychology of color to influence perception and decision-making in your favor. 

– Align your wardrobe with your goals, values, and personal brand for maximum impact. 

– Increase your perceived value and attract ideal opportunities by presenting yourself with intention. 

– Leverage the science of personal branding to create lasting impressions in just 8 seconds. 

Through real-world insights, actionable strategies, and inspiring stories, Toi will show you how to align your personality, core values, mission, vision, and image to create a personal brand that radiates authenticity and power. When you show up as the best version of yourself, you don’t just make an impression—you make an impact. Remember, you don’t need to find the light—you are the light. 

Following Toi’s keynote, you’ll hear from Kristi Straw and M. Shannon Hernandez

Own Your Authority

Kristi Straw, the UNICORN Leader, knows one thing for sure: even the most impeccable wardrobe falls flat without the confidence and authenticity to back it up. Whether you’re pitching a bold idea, pivoting into a new space, or leading at the highest level, Kristi will show you how to project Authentic Authority that matches your expertise. Get ready to own the room and make an unforgettable impression – because confidence is your best accessory!

Create a Narrative that Pops

M. Shannon Hernandez, The Queen of Organic Marketing and Founder of Joyful Business Revolution, will guide you in rethinking the stories you tell online and in your marketing. Is your narrative truly resonating with your audience? Learn how to tweak your messaging, so that you get the results you’ve been dreaming of—and feel aligned while doing it.

This event is for you if:

  • You’re a corporate pro ready to build a service-based career portfolio.
  • You’ve already stepped out of corporate life and want to elevate your authority—and your wardrobe.
  • You are a business owner ready to level up your leadership and legacy.
  • You want to hang out with other powerhouse women making big, bold, brave moves!
  • You’re a professional who’s ready to transition into a new role or career and needs to refine your personal brand and style.
  • You want your wardrobe and online presence to reflect your true expertise and authority.
  • You’re passionate about making a statement with your style and want to learn how to use your wardrobe to do so.
  • You’re ready to break free from outdated, boring dress codes (including black!) and discover what truly works for YOU in the workplace.

And of course, the evening wouldn’t be complete without delicious mocktails and bite-sized treats.

As you sip and snack, you’ll have the chance to connect with other trailblazing women who are taking bold steps to project their best selves—with Authentic Authority and Standout Narratives.

We’re keeping it intimate with just 30 visionary women, so don’t wait to RSVP!

(Once we hit 30, we’ll move to a wait list. $30 per person. Non-refundable.)

M. Shannon Hernandez

Business Growth & Marketing Strategist (She/They)

Shannon champions and rallies her clients to expand their businesses through the triple lens of more joy, more revenue, and more time off. She is a master teacher and trainer and believes that helping others find true joy elevates the consciousness of this planet. Shannon is an artist, author, wife, cat mom, cook, and loves to read fiction. She’s also an Angel Investor in businesses she believes makes the world a better place for all of us.

Toi Sweeny

Fashion Stylist & Brand Strategist  (She/Her)

Toi Sweeney is the visionary founder of The Well Dressed Brand, a transformative platform dedicated to empowering fearless innovators, trailblazers, and disruptors to elevate their personal brands and build high-performance teams. With certifications in Brand Strategy from the Kellogg School of Management and Northwestern University, Digital Marketing from Harvard Business School, and Fascination Advantage™, Toi is a leading authority in personal branding and professional development.

Kristi Straw

The Unicorn Leader™ & Chief Empathy Officer (She/Her)

Kristi Straw, The Unicorn Leader™, is here to help you rethink how you tell your story and connect with your audience in ways that sell without the cringe. Known for her high-energy sessions and practical takeaways, Kristi transforms leadership and branding into tools for creating trust, engagement, and results. With her signature frameworks like Authentic Authority™, she’ll show you how to turn your unique experiences into a magnetic brand that resonates. Get ready to laugh, learn, and leave with strategies you can implement immediately to build your business and your confidence.