Half-Day Intensive: Clarify Your Message and Position Your Business For Success

Create a magnetic message and positioning strategy that attracts ideal clients and drives sales—in just one focused half-day session with Shannon.

Offer Overview

Ready to Clarify Your Mission-Driven Message and Attract New Clients?

Imagine your message not only getting heard but truly resonating with the people who need your help. Every time you speak, your audience listens, understands, and is moved to act. This is the clarity and connection we’ll create together!

This Intensive is a high-touch, blended Done With You and Done For You, hands-on partnership where we’ll:

      • Clarify your message so it connects with your ideal audience.
      • Define your positioning to make your offer the obvious choice.
      • Create a messaging strategy that increases your sales and makes a lasting impact.

Together, we’ll uncover the clarity and confidence you need to stand out and grow your business with ease.

How Do I Know If This Offer Is For Me?

Most of the subject-matter coaches, consultants, and service-based business owners who come to me for messaging and positioning help relate to at least one of these: 

  • You’re working hard, but your audience isn’t converting into clients.
  • You struggle to explain what you do and how you help.
  • Your offers aren’t selling, and you feel stuck on how to fix it.
  • You’re attracting the wrong clients, wasting time on unaligned sales calls.
  • Your competitors seem to be getting all the attention.

We’ll address these pain points and refine your messaging so that you can connect with your ideal clients and position your business for growth.

How do I know if I have a messaging and positioning problem? 

Click below to see a list of 5 symptoms that often indicate you have messaging & positioning problems (and how we’ll fix them). 

During your Half-Day Messaging & Positioning Strategy Intensive, we’ll address common signs that your messaging and positioning need improvement–and refine them so you can connect with your ideal clients:

1. People Know What You Do, But Don’t Buy from You

It’s likely a messaging or positioning issue. We’ll clarify your value and ensure your messaging connects with your audience’s needs.

2. Your Offers Don’t Sell, Even After You Launch Them

If you’re launching new offers but they aren’t converting, your positioning or messaging might be off. Your audience may not fully understand the value or relevance of the offer.

3. You’re Spending Too Much Time Explaining What You Do

If you find yourself constantly having to explain your business or service, it’s a sign that your messaging isn’t clear enough.

4. Your Sales Calls Are Consistently with the Wrong People

We’ll refine your positioning so that your marketing attracts the right people who are a good fit for your services.

5. Your Competitors Are Getting More Attention, Even Though You Offer Similar Services

If competitors with similar offers seem to be getting more attention or traction, you need positioning help to position you as the leader in your field and clearly define what makes your offer unique.

Who Is This Half-Day Intensive Best Suited For?

This intensive is designed for: 

    • Coaches, Consultants, and Service Providers looking to clearly articulate their value and connect with clients who are ready to invest.
    • Entrepreneurs Looking to Scale who want to clarify their message and position their offer so that it resonates with the right audience.
    • Mission-Driven Entrepreneurs who want their messaging to reflect their core values, helping them stand out and build deeper connections with their audience.
    • Solopreneurs and Small Teams who need a personalized, hands-on approach to refine their messaging and ensure their offers attract the right clients.
    • Small Business Owners who are ready to clarify their voice, differentiate their business, and position themselves as the go-to expert in their field.

If you see yourself in any of these categories and you’re ready to clarify your messaging and positioning, this is for you. 

Here’s What We’ll Do Together…

    • Refine Your Mission-Driven Message: We’ll uncover the core message that acts like a magnet to your ideal clients, helping them understand why you’re the solution they need.
    • Clarify Your Positioning: We’ll define how to position your offer so your audience sees it as the key to solving their problems, making your business the obvious choice.
    • Solve Messaging Problems & Eliminate Confusion: We’ll clear up any messaging confusion, making sure your audience understands your offer and sees its value immediately.
    • Create Core Messaging Pillars: Together, we’ll create messaging pillars that guide your content strategy, ensuring you consistently speak to your audience’s needs and attract ideal clients while making sales.

Once we tackle these 4 messaging and positioning issues, you’ll be able to create content that truly connects with your ideal clients, grabs their attention, keeps them engaged, and makes sales.

    What’s Included in Your Half-Day Intensive?

    1. One (1) 30 minute Kickoff Call with Shannon: We will gather to set the foundation for your Messaging and Positioning intensive. 

      • After this call, you’ll complete a pre-work assignment based on your intensive goals. 

    2. One 2-Hour Messaging & Positioning Strategy Session: In this focused session, we’ll dive deep into your messaging and positioning, crafting a clear, compelling strategy that you can use right away.

      • Create Core Messaging Pillars: We’ll define the core messaging pillars that will guide your content strategy, ensuring you consistently speak to your audience’s needs and attract ideal clients while making sales.
      • Expert Guidance and Feedback: With my experience in messaging strategy, I’ll guide you through the process of refining your messaging, ensuring everything is aligned with your primary offer.  

    3. A PDF Report Outlining Your Personalized Messaging & Positioning Framework: Within 14 days of your intensive, you’ll receive a customized report that includes:  

      • An Ideal Client Profile Report: Detailed overview of your target ideal client, their needs, desires, and purchasing motivations based on the offer we worked on in your half-day intensive.
      • Core Messaging Pillars Guide: A framework complete with the central themes or categories that will serve as the foundation of all your content related to the offer we focused on. These Core Messaging Pillars can be used for content such as emails, social media posts, blog articles, sales pages, or promotional materials. These pillars are designed to:
          • Speak directly to your audience’s pain points, desires, and goals.
          • Position your brand as the trusted solution to their problems.
          • Make your message easy to communicate and understand across all platforms.

    You’ll Need a Few Key Elements in Place:

    1. An Active Audience or Email List: Even a small list helps refine your messaging.
    2. A Clear Offer or Service: We’ll align your messaging with what you’re currently selling.
    3. Commitment to Authentic Messaging: You want to connect with your audience in a way that reflects your values and expertise.

     

    Energetic and Monetary Investment

      • Hybrid Done With You and Done For You Service
        • Half-Day 1:1 support + PDF delivered within 14 days
      • $3500USD  – one time payment

    Ready to create messaging that connects AND converts?

    If you’re tired of feeling stuck or unclear about how to communicate your value, let’s change that. This intensive will give you the clarity, confidence, and strategy you need to attract the right clients and position yourself as the expert in your field. 

    Together, we’ll craft a message that gets results.

    Purchase Today

    (Need to chat first? Book your 20 minute consultation here.)

    “If you are serious about getting your messaging as clear as possible without sounding like a “marketing bro”, I highly suggest Shannon.”

    “My VIP Day with Shannon was outstanding! I needed help articulating my vision for an immersive soul care experience for women change makers. During our time together, Shannon walked me through her step by step process for writing a message that came from my heart, while also helping me get clear about how I wanted to be in service to the women I feel led to work with. During our time together, I was able to identify who my heart most wanted to hold space for in my programming, and because of our work together, I was able to speak directly to those women. If you are serious about getting your messaging as clear as possible without sounding like a “marketing bro”, I highly suggest Shannon!”

    Lynette Davis, SFCC, Retreat Leader, and Spiritual Director

    FAQs for the Half-Day Messaging & Positioning Strategy Intensive

    What exactly will we work on during the Half-Day Intensive?

    During the Half-Day Messaging & Positioning Intensive, we’ll focus on the core aspects of your messaging and positioning. 

    Specifically, we’ll:

      • Refine your Mission-Driven Message, ensuring it resonates deeply with your ideal clients and positions you as the solution to their needs.
      • Clarify your positioning so your audience understands exactly why they should choose you over your competitors.
      • Identify and solve any messaging confusion you might have, making sure your audience sees the value of your offer immediately.
      • Create Core Messaging Pillars that will guide your content strategy and ensure consistency across all your communications.
    How will this intensive help me create content that actually makes sales?

    By clarifying your messaging and positioning, we’ll ensure that every piece of content you create speaks directly to your audience’s needs, desires, and pain points. With your Core Messaging Pillars in place, you’ll have a framework for crafting content that attracts ideal clients, engages them, and leads to conversions—making sales a natural result of your marketing efforts.

    What makes this intensive different from just working with ChatGPT or other AI tools?

    While tools like ChatGPT or AI models can help generate content, they can’t replace the deep understanding of your unique audience, values, and goals that a personalized, human-driven approach provides.


    During our intensive, I’ll work directly with you, leveraging my years of experience in messaging and positioning to ensure your strategy is authentic, tailored to your business, and designed for long-term success. 

    AI can’t replace the nuanced insights and strategy that come from a one-on-one partnership with a messaging expert like myself.

    What will I receive after the Intensive? Can I see an example?

    Within 14 days of your intensive, you’ll receive a PDF Report that includes:

      • An Ideal Client Profile Report: A detailed overview of your ideal client’s needs, desires, and motivations based on the messaging work we do together.
      • Core Messaging Pillars Guide: A clear framework outlining the central themes that will guide your content strategy across all platforms, ensuring consistency and clarity.

    If you’d like to see a video walk-through of this report, click here.

    How do I know if I’m ready for this intensive?

    You’re ready for this intensive if you:

      • Have an existing audience or email list (even if small).
      • Have a clear offer or service that you are actively promoting.
      • Are committed to connecting with your audience in a meaningful way, using mission-based messaging that reflects your values, expertise, and purpose. 

    If this sounds like you, this intensive will give you the clarity, positioning, and messaging framework you need to attract and convert your ideal clients.

    Got additional questions?

    Email Shannon at hq [at] joyfulbusinessrevolution.com and ask away.

    Meet Your Strategist & Mentor

    M. Shannon Hernandez is a Messaging & Marketing Strategist passionate about helping established business owners with BIG missions and BIG hearts achieve sustainable growth.

    As the Founder of Joyful Business Revolution™ and creator of the Content Personality® Wheel, Shannon empowers coaches and consultants to amplify their impact through mission-driven, organic marketing strategies. Revered as “The Queen of Organic Marketing,” she crafts campaigns and messaging that attract aligned audiences and deepen community connections.

    A strong advocate for marginalized communities, Shannon prioritizes diversity and inclusion in her work. Her programs, including The Content Personality® Club and The JoyFueled™ Business Growth Program, enable entrepreneurs to grow their businesses while prioritizing joy. 

    Featured on CBS, ABC, FOX, and NBC, Shannon has over 25 years of experience in award-winning curriculum design, including collaborations with the NFL and U.S. Military. She is the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast. When not speaking or teaching, she enjoys reading fiction, traveling, snuggling her cat, and hanging with the love of her life, Maria.