Lead Magnet & Nurture Sequence Creation: 8-Week 1:1 Intensive with Shannon

Finally, create an email system that grows your list, builds trust, and turns leads into loyal, happy, paying clients.

Offer Overview

Ready to Build a Lead Magnet That Converts?

If you’re ready to stop guessing and start creating a strategic, aligned email system that attracts, nurtures, and converts your ideal clients, the Lead Magnet & Nurture Sequence Creation Intensive is for you. 

By the end of this 8-week Intensive, you’ll have a high performing lead magnet, a seamless landing page, and a nurture sequence designed to grow your list and turn subscribers into paying clients.

This offer is for you if:

    • You have already developed an offer you are proud of and love to deliver to your clients, but you’re struggling to convert your leads into paying clients. 
    • Your email list isn’t growing the way you want, and your current strategy is leaving you with more questions than answers. 
    • You’re ready to take your email marketing to the next level with a strategic, aligned approach that actually works. 

This 8 Week Intensive is a high-touch, blended Done With You and Done For You, hands-on partnership where we’ll create a lead magnet, landing page, and nurture sequence designed to attract, nurture, and convert your ideal audience. 

By the end of our work together, you won’t just have a lead magnet; you’ll have a fully aligned, results-driven system for growing your list and converting those leads into paying clients.

Who Is This 8-Week Intensive Best Suited For?

This intensive is ideal for motivated business owners, including:

    • Entrepreneurs & Small Business Owners: Seeking a clear, repeatable system to grow their email list and convert leads.
    • Coaches & Service-Based Businesses: Desiring a seamless email system that nurtures leads into paying clients.
    • Online Course Creators & Membership Owners: Needing to better nurture potential students or members through strategic emails.
    • Mission-Driven Leaders: Wanting to build an engaged email list that resonates with their brand’s values.
    • Solopreneurs & Small Teams: Looking for clarity and hands-on guidance to create a cohesive lead magnet system.

Here’s What We’ll Do Together…

1. Create a Lead Magnet that Attracts Your Ideal Audience

    • Design an irresistible lead magnet—an eBook, checklist, quiz, or guide—that draws in high-quality leads.

2. Build a High-Converting Lead Magnet Landing Page

    • Craft a landing page that grabs attention and converts visitors into subscribers effortlessly.

3. Design a Thank You Page that Moves People to the Next Step

    • Keep the momentum going with a thank-you page that transitions subscribers into deeper engagement.

4. Craft a 4-Part Nurture Email Sequence

 

    • Write a compelling nurture sequence to build trust, showcase value, and warm up leads for conversion.

What’s Included in Your 8-Week Intensive? 

One (1) 60-Minute Lead Magnet Strategy Session
We’ll kick off by discussing your business goals, your audience, and your existing offerings. Then, we’ll begin the process of crafting a lead magnet that is strategically aligned with your sales page and tailored to attract the right people.

Three (3) 45-Minute Deep-Dive Email Strategy Sessions
In these sessions, together, we will:

    • Develop the content for your high-converting lead magnet that attracts the right audience 
    • Align your lead magnet messaging with your sales page to ensure the whole system is optimized for conversions

Shannon will be working on these items behind the scenes: 

    • Crafting your Lead Magnet Landing Page that converts visitors into subscribers
    • Designing your Lead Magnet Thank You Page that moves people to the next step
    • Writing your Thank You Page 
    • Writing Your 4-Part Lead Magnet Nurture Sequence that warms up your audience and builds trust

Google Docs Copy Coaching with Shannon
We’ll work together directly in Google Docs to craft and refine your copy in real-time. I’ll provide feedback, edits, and suggestions to make your messaging as compelling and effective as possible.

One (1) 30-Minute Celebration & Next Steps Call
After our 8 weeks together, we’ll celebrate everything you’ve achieved! We’ll review your results, see how your system is performing, and discuss next steps to ensure you continue scaling your email marketing for even greater success.

To Make This Experience Successful You’ll Need: 

    • A clear offer or service to sell.
    • A defined target audience.
    • A sales page or offer outline.
    • Basic email marketing tools like Mailchimp, ConvertKit, or ActiveCampaign.
    • A commitment to active collaboration and a long-term relationship-building mindset.

If you have these things in place, then the Lead Magnet & Nurture Sequence Creation: 8-Week 1:1 Intensive will be the perfect fit for you.

Energetic and Monetary Investment 

    • Hybrid Done With You and Done For You Service – 8 Weeks
    • $7500USD 
      • Pay in Full: $7400USD (Savings of $100; use CODE LMNS100 at checkout)
      • Payment Plan: $3750 x 2; payments are 30 days apart 

Ready to Build a Results-Driven Email System?

It’s time to stop feeling stuck or overwhelmed with your email marketing. Let’s create a system that doesn’t just look good on paper but actually works—bringing you high-quality leads, deeper audience trust, and steady revenue. 

Together, we’ll build a lead magnet system that grows your list and turns subscribers into lifelong clients.

Purchase Today

(Need to chat first? Book your 20 minute consultation here.)

“Two years later, the lead magnet Shannon helped me create, still outperforms every other lead magnet we have ever created.”

“Working with Shannon is always a full-on experience of being seen, heard, and taken care of, and all of it with clarity. My business partner and I wanted to create a new Quiz but were nervous about the work it would take. We both had been burned by previous quiz creation experiences that then grossly underperformed. 

With Shannon’s guidance, we knocked out our Video Personality™ Quiz in under two hours. ALL of it! The personalities, the traits, the questions, the descriptions. That quiz, to this day, 2 years later, still outperforms every other lead magnet we have ever created. 

 Every time I partner with Shannon, she fully integrates any new marketing collateral into our entire ecosystem of offerings and the process has always been fun and easy. It’s AMAZING when it all comes together!”

 Nina Froriep, Founder Clockwise Productions 

FAQs for the Lead Magnet & Nurture Sequence Creation: 8-Week 1:1 Intensive with Shannon

What exactly will we create during the 8-Week Intensive?

Throughout the 8-Week Intensive, we’ll create a high-converting lead magnet, a landing page that turns visitors into subscribers, a Thank You page that guides them to the next step, and a 4-part nurture sequence that builds trust and nurtures them toward becoming paying clients. 

If you’d like to see a video walk-through of high-converting lead magnets I have helped clients design, please look at those here: Lead Magnet for Speaking Coach; Lead Magnet for Home Organization & Moving Services

How much time will I need to commit outside of our sessions?

While we’ll be doing the heavy lifting together in our sessions, you’ll need to spend some time between sessions completing brief assignments (such as providing feedback on drafts or answering specific questions) to ensure we stay on track. 

The time commitment is manageable (about 60 minutes per week outside of our sessions), and your active collaboration will ensure the strategy we create is tailored to your business and audience.

I’m already using AI tools like ChatGPT—why can’t that be enough for this process?

AI tools like ChatGPT can be helpful for generating ideas or content, but they can’t replace the deep understanding of your business, audience, and goals that a personalized, hands-on approach provides. 

During this intensive, I’ll help you align your messaging with your specific audience and refine it based on your unique voice, values, and strategic goals. AI can’t deliver the tailored, human-driven insights needed to create a lead magnet and nurture sequence that truly converts.

AI can’t replace the nuanced insights and strategy that come from a one-on-one partnership with a messaging expert like myself.

What happens after the 8 weeks?

After we complete the 8 weeks together, you’ll have a fully aligned, high-converting lead magnet system in place. We will also schedule a celebration and next steps call to review your results and discuss strategies for continued growth. 

You’ll be empowered with a clear, repeatable system to keep attracting, nurturing, and converting clients long after the intensive is complete.

Meet Your Strategist & Mentor

M. Shannon Hernandez is a Messaging & Marketing Strategist passionate about helping established business owners with BIG missions and BIG hearts achieve sustainable growth.

As the Founder of Joyful Business Revolution™ and creator of the Content Personality® Wheel, Shannon empowers coaches and consultants to amplify their impact through mission-driven, organic marketing strategies. Revered as “The Queen of Organic Marketing,” she crafts campaigns and messaging that attract aligned audiences and deepen community connections.

A strong advocate for marginalized communities, Shannon prioritizes diversity and inclusion in her work. Her programs, including The Content Personality® Club and The JoyFueled™ Business Growth Program, enable entrepreneurs to grow their businesses while prioritizing joy. 

Featured on CBS, ABC, FOX, and NBC, Shannon has over 25 years of experience in award-winning curriculum design, including collaborations with the NFL and U.S. Military. She is the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast. When not speaking or teaching, she enjoys reading fiction, traveling, snuggling her cat, and hanging with the love of her life, Maria.