Email Marketing Makeover: A Customized, 8-Week 1:1 Intensive with Shannon

Let’s turn your emails into the heartbeat of your business—building real connections, driving sales, and making email marketing feel fun again.

Offer Overview

Ready to Make Your Email Marketing Work for You?

Imagine sending emails that feel like a natural conversation with your audience—emails that get opened, read, and spark action. Picture a higher click-through rate, more leads, and more sales every time you hit “send.”

That’s exactly what we’ll create together during the Email Marketing Makeover: A Customized, 8-Week 1:1 Intensive.

If you’re tired of sending emails that get ignored (or worse, feel spammy) and are ready to create a system that connects, nurtures, and converts—this intensive is for you.

We’ll work side by side to transform your email strategy into a tool that builds trust, deepens engagement, and delivers real results for your business. By the end of our time together, you won’t just “send emails.” You’ll lead your audience on a journey they’re excited to take.

Who This Intensive Is Best Suited For

The Email Marketing Makeover Intensive is perfect for you if you’re ready to elevate your email marketing and make it a core part of your strategy.

Click to see the type of people who often work with me in this 8 Week Intensive–and why.

Coaches, Consultants, and Service Providers

You want to turn your email list into a powerful tool for growing your business, nurturing your audience, and boosting conversions.
You’ve been sending emails, but you’re not seeing the engagement or sales you expect and need expert help to turn things around.
You need a tailored email strategy that connects with your specific audience, resonates with them, and drives action.

Established Business Owners Seeking to Re-Engage Their Audience

You have an existing email list, but your open rates and engagement have dropped. You need fresh strategies to re-engage your audience and make your emails feel relevant and exciting again. You want to send emails that go beyond just promotions, creating a deeper connection and building a more loyal following.

Small Business Owners with a Growing Email List

You’ve been sending regular emails, but now want to take things to the next level by creating a more sophisticated email marketing system.
You want to implement systems for tracking, testing, and refining your email performance to boost ROI and ensure consistent growth.

Mission-Driven Entrepreneurs

You’re looking to craft messages that resonate authentically with your audience while achieving specific business goals like more leads, higher conversions, or increased visibility.
You want to create marketing that aligns with your values and mission, making every email feel genuine and true to your brand.

Solopreneurs and Small Teams Who Need a Hands-On Approach

You want personalized, 1:1 attention to help you execute your email marketing strategy. You need someone who will guide you step-by-step, from strategy to execution.

Business Owners Who Want to Build Long-Term Relationships

You understand the importance of nurturing relationships with your audience over time, not just pushing sales.
You’re looking for ways to create ongoing communication that provides value and fosters trust.

Sound like you? Let’s make it happen.

You’ll get a personalized, expert approach to email marketing that leads to real results—more leads, more sales, and more meaningful connections with your audience.

Here’s What We’ll Do Together…

Over 8 weeks, we’ll work together to create a custom email strategy that fits your goals, audience, and business needs. 

Here’s what that looks like:

1. Set Clear Goals

    • Let’s start by getting laser-focused on what success looks like for you. Want more leads? Higher conversions? A re-engaged audience? We’ll define your goals and create a plan to achieve them—no guesswork, just clear, actionable steps.

2. Craft Messaging That Connects

    • Now comes the fun part! With your custom strategy in hand, we’ll jump into the creative side of things. I’ll be by your side as we refine your messaging—making it sound like you, while also sparking the action you want to see from your audience. We’ll work together in real-time, using frameworks, templates, and my years of experience to craft emails that feel personal, authentic, and irresistible.

3. Launch, Track, and Tweak

    • Once your strategy is live, we’ll dive into the data—tracking open rates, clicks, and replies—to fine-tune your emails for even better results. You’ll walk away with a system that keeps improving over time.

What’s Included in Your 8-Week Intensive?

One (1) 60-Minute Email Revenue Roadmap Session
We’ll kick things off by mapping out exactly how your emails will contribute to your revenue and engagement goals for the next 90 days. No more guesswork—just a clear, actionable plan.

Three (3) 45-Minute Strategic Email Marketing Sessions
In these focused strategy sessions, we’ll dive deep into the key elements of your email marketing system. Together, we’ll refine your email strategy, craft compelling messaging, optimize your email sequences, and ensure your campaigns are primed for success. Each session is designed to move you closer to your goals with clear, customized steps.

Curated Resources & Templates
You’ll receive exclusive tools, resources, and templates that simplify the process and make writing effective emails a breeze. No more wondering what to say or how to say it—you’ll have everything you need to write emails that truly convert.

Google Docs Copy Coaching with Shannon
This is where the magic happens! We’ll work together in real-time in Google Docs, where I’ll provide direct feedback, edits, and suggestions to help you take your email copy from good to great. You’ll walk away with polished, powerful emails that align with your goals.

One (1) 30-Minute Celebration & Next Steps Call
After our 8 weeks, we’ll celebrate everything you’ve accomplished. We’ll review your results, assess what’s working, and discuss the next steps to keep the momentum going.

Creating Your Customized Plan:

 

How would you like to elevate your email marketing strategy?

I’ve helped many business owners over the years enhance and elevate their email marketing strategy. Click the arrow to find specific, tangible reasons business owners partner with me for this service/offer. 

Click to find specific, tangible reasons business owners partner with me for this service/offer.

 

1. Clean and Segment Your Email List

You may want to remove inactive subscribers, segment your list based on engagement, and create more targeted email campaigns that improve open rates and conversions.

2. Conduct Market Research with Your List

You may want to send a survey to your email list to gather valuable insights, such as pain points, desires, or feedback on your offerings, to refine your messaging or product.

3. Re-engage a Dormant Email List

You might be looking to revive an inactive segment of your list with a re-engagement campaign that offers value and encourages people to reconnect or re-subscribe.

4. Launch a New Program or Service

You may need help creating an email launch campaign to promote a new program or service, including pre-launch teasers, launch announcements, and follow-up emails to drive conversions.

5. Optimize Existing Email Sequences for Better Conversions

You may want to improve your existing welcome or sales email sequences to make them more effective at nurturing leads and converting them into paying customers.

6. Create a Monthly Email Newsletter That Adds Value

You might want to consistently connect with your audience through a monthly newsletter that shares valuable content, product updates, or exclusive offers without being overly salesy.

7. Increase Revenue with Consistent, High-Quality Emails

You may want to build a predictable stream of revenue by refining your email strategy for maximum impact.

8. Save Time and Eliminate Overwhelm

You may want to save time and eliminate the guesswork of your email marketing, making it feel like a manageable, enjoyable task, instead of a burden.

9. Create a Stronger Brand Voice and Identity

You might want to fine-tune your messaging to reflect your unique brand voice, values, mission.

10. Build Stronger Relationships with Their Audience

You may want to move beyond transactional emails and build deeper, more meaningful relationships with your audience, increasing loyalty and long-term engagement.

You’ll Need a Few Key Elements In Place:

 

    1. An Active Email List: Even a small list works! It’s all about quality, not quantity.
    2. A Clear Offer: We’ll refine your messaging, but you’ll need a product or service to promote.
    3. A Defined Target Audience: Knowing who you serve helps us create emails that hit the mark.
    4. Basic Email Marketing Tools: Whether it’s Mailchimp, ConvertKit, or another platform, you’ll need a tool to implement your strategy.
    5. A Collaborative Spirit: You’ll be hands-on during this process—but don’t worry, I’ll guide you every step of the way.

Energetic and Monetary Investment 

    • Done With You Service – 8 Weeks 1:1 Support
    • $5000USD
      • Pay in Full: $4900USD (Savings of $100; use CODE EMM100 at checkout))
      • Payment Plan: $2500 x 2; payments are 30 days apart

Let’s Make Your Emails an Experience Worth Receiving 

Your emails should feel like a gift to your audience—not another task on your to-do list. If you’re ready to turn email marketing into a tool that builds trust, drives sales, and feels fun to create, let’s get started!

Purchase Today

(Need to chat first? Book your 20 minute consultation here.)

“Reworking your messaging and email marketing strategy

will pay off with Shannon’s help!”

“When I reached out to Shannon for messaging and marketing support, my goal was to develop a stronger, more streamlined message for The OBM Opportunity Workshop. We have been hosting this workshop every quarter for a couple of years, and we needed fresh insight on the client-attraction messaging, the online event itself, and the way we sell our OBM University following the workshop. As a result of working with Shannon on the workshop enrollment page, the workshop content, and the emails for both workshop delivery and sales following the workshop, I am so happy to share that the QUALITY of the OBMs post-message makeover from Shannon is like night and day. These aspiring OBMs we brought into our program are unicorns. Every single one. 

This is so important for us because we do not only train the OBMs, but we place them in businesses. Business owners put their trust in us when we place our OBMs, and we must attract quality people from our marketing efforts. The new OBMs who are completing training after our work with Shannon are HIGH TALENT—ensuring our reputation at Prowess Project will continue to skyrocket and earn trust. Shannon’s background in curriculum design also helped us to restructure our workshop for high engagement, and we were able to simplify the delivery of the content—making it easier on our workshop attendees and my team. If you are looking for a messaging, marketing, and/or curriculum genius, reach out to Shannon. Reworking your messaging and email marketing strategy will pay off with her help!”

 

Ashley Connell, Founder of Prowess Project

FAQs for the Email Marketing Makeover: 8-Week 1:1 Intensive with Shannon

What’s included in the 8-week intensive?

During the 8-week intensive, we’ll work closely together to:

    • Set clear goals for your email marketing and create a strategy that aligns with those goals.
    • Refine your messaging to ensure it connects with your ideal clients and sparks action.
    • Track results and continuously optimize the strategy to improve your email engagement and sales.

By the end of the intensive, you’ll have a customized email marketing system that is aligned with your goals and ready to generate results.

How will this intensive help me improve my email marketing?

This Email Marketing Makeover Intensive is designed to transform your email strategy into a relationship-driven strategy and tool. We’ll work together to refine your messaging and craft compelling emails to drive higher engagement and conversions. 

You’ll leave with a strategy that builds and deepens trust with each person on your list. You’ll also gain the skills to keep optimizing your email marketing for ongoing success.

I’ve been using ChatGPT or other AI tools—can’t they do this for me?

AI tools like ChatGPT can help with generating ideas and creating content, but they can’t provide the deep, personalized insights that come from working directly with a human expert who understands your unique business, goals, and audience. 

During this intensive, I’ll guide you through creating messaging that reflects your brand voice, resonates with your audience, and aligns with your business objectives—something AI can’t fully replicate. 

This is a customized, hands-on approach that ensures your emails connect with your ideal clients and convert effectively. AI can’t replace the nuanced insights and strategy that come from a one-on-one partnership with a messaging expert like myself.

How much time do I need to commit outside of our sessions?

In addition to our 1:1 sessions, you’ll need to spend some time completing short assignments, providing feedback, and reviewing drafts of emails or pages we work on together. 

The time commitment is manageable (about 60 minutes per week outside of our sessions), and your active collaboration will ensure the strategy we create is tailored to your business and audience.

Meet Your Strategist & Mentor

M. Shannon Hernandez is a Messaging & Marketing Strategist passionate about helping established business owners with BIG missions and BIG hearts achieve sustainable growth.

As the Founder of Joyful Business Revolution™ and creator of the Content Personality® Wheel, Shannon empowers coaches and consultants to amplify their impact through mission-driven, organic marketing strategies. Revered as “The Queen of Organic Marketing,” she crafts campaigns and messaging that attract aligned audiences and deepen community connections.

A strong advocate for marginalized communities, Shannon prioritizes diversity and inclusion in her work. Her programs, including The Content Personality® Club and The JoyFueled™ Business Growth Program, enable entrepreneurs to grow their businesses while prioritizing joy. 

Featured on CBS, ABC, FOX, and NBC, Shannon has over 25 years of experience in award-winning curriculum design, including collaborations with the NFL and U.S. Military. She is the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast. When not speaking or teaching, she enjoys reading fiction, traveling, snuggling her cat, and hanging with the love of her life, Maria.