Sales Page Audit and Strategic Content Plan Package

A Done-For-You Roadmap to Build Educational, Client-Centered Content

Offer Overview

Your sales page is already working hard—let’s make it work smarter.

As a coach, consultant, or service-based business owner, you’ve already done the hard work of creating an offer and building a solid sales page. But if your content isn’t driving the results you want, it may be time to take a closer look at how to better align your messaging with your ideal clients’ needs, desires, and motivations.

The Sales Page Audit and Strategic Content Plan Package is designed to help you bridge the gap between what you’re saying and what your audience truly needs to hear. This Done-For-You service transforms your existing sales page into the foundation of a purposeful, client-centered content strategy.

Timeframe & Process 

  • This is a Done-For-You Service.
  • From payment to delivery, this process will be completed in 2 weeks.
  • You will receive a comprehensive PDF report, so you/your team can review. You have 7 days from the date of delivery to ask any clarifying questions via email based on the report delivered to you.

This Package Gives You:

  • Clarity on how to optimize your sales messaging to connect with the right people.
  • Focus on creating content that attracts, nurtures, and converts without wasting time on guesswork.
  • Alignment between your content strategy and your unique offer, ensuring every message resonates with your ideal clients.

This Package Is For You If:

  • You’re scaling and need a content strategy that saves time and eliminates trial-and-error.
  • You have the resources to implement a plan but need expert insights to craft it.
  • You want actionable deliverables to refine your sales page and create content that converts.

Top 4 Benefits of My Sales Page Analysis and Content Strategy

1. Expert Insight

My decades of marketing and messaging experience allows for an objective, professional evaluation of your sales page, identifying strengths and weaknesses that you might have overlooked (or not known to look for!).

2. Targeted Content Strategy

By understanding your ideal client on a deeper level, I can provide tailored content ideas that resonate with the audience, enhancing engagement and conversion rates.

3. Time Savings

This service frees you/your team up to focus on other critical aspects of your business, as I handle the research, analysis, and strategic content plan. My unique approach reduces wasted effort associated with ineffective content creation.

4. Money Savings

This service saves you money by helping you understand the content that is specifically tailored to your offer and your ideal client’s needs and desires, rather than using a trial-and-error approach.

Here’s Why This Package Works:

  1. I’ll uncover the weaknesses and opportunities in your sales page to improve conversions.
  2. I’ll define your ideal client’s needs, desires, and triggers with precision, so your messaging resonates deeply.
  3. I’ll create 30 custom content topics tailored to your ideal client’s buying journey, including:
      • 10 top-of-funnel topics to attract new leads.
      • 10 middle-of-funnel topics to nurture prospects.
      • 10 bottom-of-funnel topics to close sales.

PLUS…You’ll receive expert recommendations for content formats and distribution strategies tailored to your unique offer.

Each of these results is designed to build a client-centered content strategy that positions your business to attract, engage, and convert with ease.

I’ve spent decades helping coaches, consultants, and service-based business owners align their messaging with their clients’ needs. This isn’t a vague, theoretical service.

You’ll receive actionable insights and tools, including:

    • A detailed Sales Page Audit with specific recommendations for improving tone, structure, and effectiveness.
    • A robust Ideal Client Profile Report breaking down your audience’s desires, pain points, and buying triggers.
    • A tailored Content Plan for the Buyer’s Journey, with topics to guide your clients from awareness to conversion.
    While I won’t rewrite your sales page or create content for you, this service gives you everything you need to build intentional, effective marketing that works for your business.

    Here’s How This Done For You Service Works:

    1. Sales Page Audit: I’ll review your sales page for messaging, structure, and alignment, highlighting areas to refine for higher conversions.
    2. Ideal Client Profile Report: You’ll receive a comprehensive breakdown of your audience’s needs and motivations, based on buyer psychology.
    3. Custom Content Plan: You’ll get 30 tailored content topics, divided across the buyer’s journey to attract, nurture, and convert your ideal clients.
    4. Content Formats & Distribution Recommendations: I’ll suggest the best content formats (e.g., blogs, videos, infographics) and strategies to amplify reach and impact.

    Everything is delivered in a streamlined PDF report within 2 weeks.

    If you’re looking for even more support, I also offer:

        • Add-On Services: Sales page rewriting or consulting to help you implement changes.
        • Comprehensive Content Strategy Packages: For those ready to build a full library of high-performing, evergreen content.

    Energetic and Monetary Investment 

      • Done For You Service – Delivered within 14 days from purchase
      • $1500USD – one time payment

      Your audience is interested—now it’s time to convert them. 

      With the right insights and a strategic content plan, you’ll have everything you need to attract, nurture, and convert the clients you’ve been waiting for—without the overwhelm.

      Purchase Today

      “The funnel suggestions are fantastic and aligned to my offer.”

      “It was helpful to get both strengths and areas of improvement to work on in the Sales Page Audit. The funnel suggestions are fantastic and aligned to my offer. I was inspired with the content format suggestions for each content type in the content plan. I’m looking forward to implementing some new top of funnel, middle of funnel, and bottom of funnel marketing content that works with my style and strategy.”  

      –Maria Hernandez, Founder of AskMaria.tech

      FAQs for the Sales Page Audit and Strategic Content Plan Package

      Does this package include any consulting time with Shannon?

      No, this is a done for you package. I am freeing up your time and energy–yay!

      Does this package include written content that I can use for my marketing?

      No, this package is designed to hand you an aligned content marketing strategy report based on an existing offer. Once the report is delivered, you will be able to develop the content based on the topics, or pass this report off to a copywriter, so they can start creating emails, blogs, social media posts, etc. 

      Does this package include a rewrite of my sales page?

      No, this package includes an analysis of sales page tone, structure, target audience, and message effectiveness. I will include any focus areas that I think need to be updated for better conversion. 

      (If you’d like me to review an existing sales page and complete a video walkthrough of suggested messaging edits based on buyer psychology, email me at hq [at] joyfulbusinessrevolution.com to discuss that particular offer.) 

      Can I see an example of the PDF report I’ll be receiving?

      Sure thing! Click here to see a video walk-through of this report. 

      I’m ready to get started! What’s my next step?

      Woohoo! Make your payment, and I will be in touch to get the URL (or google doc link) of your existing sales page), so I can get to work. 

      Got additional questions?

      Email Shannon at hq [at] joyfulbusinessrevolution.com and ask away.

      Meet Your Strategist & Mentor

      M. Shannon Hernandez is a Messaging & Marketing Strategist passionate about helping established business owners with BIG missions and BIG hearts achieve sustainable growth.

      As the Founder of Joyful Business Revolution™ and creator of the Content Personality® Wheel, Shannon empowers coaches and consultants to amplify their impact through mission-driven, organic marketing strategies. Revered as “The Queen of Organic Marketing,” she crafts campaigns and messaging that attract aligned audiences and deepen community connections.

      A strong advocate for marginalized communities, Shannon prioritizes diversity and inclusion in her work. Her programs, including The Content Personality® Club and The JoyFueled™ Business Growth Program, enable entrepreneurs to grow their businesses while prioritizing joy. 

      Featured on CBS, ABC, FOX, and NBC, Shannon has over 25 years of experience in award-winning curriculum design, including collaborations with the NFL and U.S. Military. She is the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast. When not speaking or teaching, she enjoys reading fiction, traveling, snuggling her cat, and hanging with the love of her life, Maria.