by M. Shannon Hernandez | Blog, Thought Leadership
You’ve probably heard the words “thought leader” a lot lately. Have you ever wondered whether you might be a thought leader? Thought leaders are the go-to people in their fields or industries. They are trusted sources who move and inspire people with new ways of...
by M. Shannon Hernandez | Blog, Thought Leadership
In the work I do with coaches, consultants, and experts, I always begin conversations with this exploratory question: What do you want to be known for in your business? I use this question a lot. For keynote sessions at conferences. When sitting down one-on-one with a...
by M. Shannon Hernandez | Blog, Writing Inspiration
My word for 2016 is mindfulness. I spent the first two weeks in December deep in thought about which word to choose. Actually, let me back up. I didn’t want to choose the word mindfulness, if I’m going to be completely honest. I wanted a more sparkly word, like...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy
Do you remember the days back in college (or for the younger crowd, high school!), when people were constantly talking to you about posting to the internet with care? You may have heard things like: Don’t share personal stuff. A stalker will find you. (My dad’s famous...
by M. Shannon Hernandez | Blog, Content Marketing and Strategy
Meet Jessica. Jessica called me up one day and asked for some advice. She is in the process of launching two businesses, that she thought could potentially work together—as far as the content goes. But she just wasn’t sure how to conceptualize and organize it all....
