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5 Reasons You Should Revive Your Email Newsletter

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing

Think email newsletters are old school with all the new-fangled ways to share content these days? WRONG. Think again! Regular email newsletters are still one of the most effective ways to market to your list. If you haven’t tried sending an email newsletter,...

Build Your List with An Irresistible Opt-in Offer

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing

I believe one of the secret weapons in a business is the eNewsletter. It is a main way you can stay connected with past clients, future clients, and those who are interested in what it is you are doing. But…before you are ready to send out newsletters, you must build...

Content Branding Tip: Google Your Name and Decide How to Handle That Info

by M. Shannon Hernandez | Blog, Branding With Words, Entrepreneurship

Every week, people continue to ask me, “Why do you put the ‘M.’ in front of your name?” Well…it’s time for me to come clean and answer this publicly. Try this: Have you googled your name lately? That’s how this whole ordeal started. One day, I googled my name,...

Listen to a Writing Whisperer Class Live!

by M. Shannon Hernandez | Blog, Content Marketing and Strategy, Copy Writing, Write With Me!

Boring classes make me want to poke my eyeballs out. And…instructors who dominate the conversation make me want to puke. You won’t find any of this nonsense in a Writing Whisperer course. You know why? We ain’t got time for boring, drab, dry, crusty lessons. We have...

Two Truths, A Confession, and A Big Fat Fact (About Content)

by M. Shannon Hernandez | Blog, Content Marketing and Strategy

The 1st truth: If you want your business to grow, you need content.  Content comes in many forms: emails, guidebooks, blog posts, social media posts, podcasts, videos, sales pages, landing pages, website copy, curriculum for online programs, webinars,...
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