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Best Email Marketing Platform for Solopreneurs [2024]

Best Email Marketing Platform for Solopreneurs [2024]

by M. Shannon Hernandez | Blog

One of the most common questions people ask me when they’re getting ready to dive into email marketing or deciding to start a newsletter is, “What email marketing platform should I use?” Because of that, I knew we needed to devote an article to help you understand...
Lead Nurturing Email Sequences: The What, the Why, and the How

Lead Nurturing Email Sequences: The What, the Why, and the How

by M. Shannon Hernandez | Blog

Email nurture sequences can make the difference between a successful business and never getting out of hustle mode. That’s not to say that nurture sequences are magical things you can set and forget—plenty of work is still needed. However, your nurture sequence emails...
The Business Benefits of Newsletters (+ When to Be Wary)

The Business Benefits of Newsletters (+ When to Be Wary)

by M. Shannon Hernandez | Blog

Should you start a newsletter? Without a doubt, my answer is yes. With countless benefits to your business, email newsletters can make all the difference between success and failure. Yet, so many people we talk to are hesitant to start a newsletter due to some of the...
Email Marketing Mastery for Webinar Hosts: Tips, Tricks, and Sequences

Email Marketing Mastery for Webinar Hosts: Tips, Tricks, and Sequences

by M. Shannon Hernandez | Blog

Online events are a fantastic opportunity to build relationships with your audience. While there’s no substitute for in-person connection, webinars and other online events are the next best thing. There’s just one caveat: you have to know how to fill them. And that’s...
How I Use Email Marketing to Fill Every Seat for In-Person Events

How I Use Email Marketing to Fill Every Seat for In-Person Events

by M. Shannon Hernandez | Blog

Hosting an in-person event your audience talks about for years starts with building a genuine connection with your audience and deepening that relationship significantly well before the event. And that means understanding what they want and how to reach them so you...
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