M. Shannon Hernandez
M. Shannon Hernandez

Crafting Stories That Grow Your Aligned Audience

An interactive workshop to help you build DEEP relationships with REAL HUMANS.

Thursday, April 6th, 1-4p ET | Zoom | Early Bird: $350

Join M. Shannon Hernandez and Amy Hager for an exclusive online event that will teach you how to leverage your stories into money-making content for the stage, social media, email, and conversation

Grow Your Aligned Audience

Your story has the power to change lives and create ripple effects beyond what you ever thought imaginable. It’s time to discover how to share your stories, so you create (and deepen) that know, like, and trust factor!

You have something to offer that no one else on the planet has access to; something that will set you apart in your niche and create audience growth and raving fans. This means no more chasing down leads, or racking your brain on “how to stand out” as a business owner in a noisy space. This interactive event will show you how to tap into and create engaging, story-driven content that grows (and enchants) your aligned audience.

Impact Lives

Nothing will create the impact you are looking for– in your life, in your business, and in the lives of others– like sharing YOUR stories with the world.

No one can tell your story like you can. You don’t need all the BS formulas you see being sold as one-size-fits-all “solutions.” You don’t need to do hours of research or learn something new to create mission-driven stories that capture the hearts and minds of your aligned audience. You already have everything you need to make the impact you want. Storytellers are the most powerful people on the planet. This interactive event will help you learn how to create stories that make you unforgettable.

Elevate Your Business

Expand your reach, grow your audience, and deepen relationships by powerfully and consistently sharing your stories.

Supercharge your marketing, client relationships, and sales without any gimmicks or tactics that don’t feel authentic to you. Your aligned audience is smart. They want to know you are A REAL HUMAN BEING. This is what creates that know, like, and trust factor, so they choose to work with you! Your story is unique to you. It’s what makes you stand out and remain top of mind. When your future clients know your mission, and your mission-driven content is rooted in story, your competitors become irrelevant. This interactive event will help you understand how to use story marketing to stand out!

Crafting Stories That Grow Your Aligned Audience will show you the power of kind messaging + joyful marketing, so you can craft relatable stories that resonate deeply with your community.

Learn how to win the hearts and minds of your future clients with a story marketing strategy that is true to you who are, what you believe, and how you want to show up in the world.

It's Gonna Feel REALLY Good

What you’ll walk away with after the this experience:

An Evolution Story that attracts your aligned audience.

Create one story that will continue to engage and inspire your ideal clients. This story can be used in LOTS of places and in LOTS of ways. I’ll show you how to leverage this single evolution story in your marketing.

A 6-Step Story Marketing Roadmap

You will learn how to take any photo on your phone and structure a story and tell it in a way that captures the hearts and minds of your audience. There’s an art to this — and I’m taking you behind the scenes to learn how to craft stories that sell!

A Content Library of Story Marketing Prompts

I’ve developed a customizable content library of 90 Story Marketing Prompts to help you craft powerful and memorable stories for your marketing. It also includes a planning template so you can stay organized from month to month!
“I learned in this workshop I don’t have a visibility issue. I have a compelling content issue. I never knew marketing could be so fun!”
Julie Margo

“I can use my personal life experiences and create stories my audience relates to! This workshop was GOLD.”
Shannon Evans

“I now know how to turn personal stories into blogs, social media content, and offers! Shannon is in her ZONE OF MARKETING GENIUS when she teaches this workshop!”
Diane Gibson

Early Bird and Late Bird Ticket Information

Crafting Stories That Grow Your Aligned Audience

  • Early Bird Tickets are $350 until March 24, 2023. Please use the code JOY150 at checkout. 
  • Late Bird Tickets are $500 from March 25-April 5, 2023. (Yes, the workshop is still worth the Late Bird Ticket price!!)
  • Workshop Recording & Workbook: Yes, this workshop will be recorded, and yes you will have lifetime access! You’ll also receive a Story Marketing Workbook. 
M. Shannon Hernandez

Meet Your Workshop Host

Shannon Hernandez is a Messaging & Marketing Strategist with a passion for helping established business owners who have BIG missions and BIG hearts create sustainable, joyful growth. Known globally for her innovative Content Personality® Wheel and as the Founder of Joyful Business Revolution™, Shannon leads a training and consultancy company that empowers coaches, consultants, and experts to increase their impact through mission-driven, organic marketing strategies. Revered as “The Queen of Organic Marketing,” Shannon and her team craft creative marketing campaigns and strategic messaging that help clients grow aligned audiences, strengthen community connections, and use their profits for purpose. 

Shannon is a strong ally for marginalized communities, actively advocating for diversity and inclusion in every aspect of her work. Her transformative programs, including The Content Personality® Club and The JoyFueled™ Business Growth Program, empower purpose-driven entrepreneurs to expand their businesses while prioritizing fulfillment, intention, and joy. A recognized expert in business growth strategy, Shannon has been featured on CBS, ABC, FOX, and NBC.

With over 25 years of experience in award-winning curriculum design, including collaborations with the NFL and U.S. Military, Shannon is a master trainer and teacher. She is the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast. Dedicated to philanthropic work, Shannon supports global initiatives providing housing, clean food, water, and medical care. When she’s not speaking or teaching, you’ll find her reading, traveling, snuggling her cat, and spending time with her partner, Maria.