Ready to Revolutionize Your Email Marketing?

LIVE WORKSHOP: November 12, 14, and 19, 2024 | 2-3:30p ET | $97 | via Zoom

✨ This 3-session workshop is designed for any business owner who currently uses email to communicate to their list–and wants to drastically improve their Inbox Income. ✨

Join us for a 3-session interactive experience!

  • Session 1 (November 12; 2-3:30p ET): Define your Level 5 buyer–the one who is ready to buy now. When you learn how to create email copy for the client who is ready to buy now, your revenue will grow rapidly. 
  • Session 2 (November 14; 2-3:30p ET): In our live messaging clinic, you will create an email designed to call in your Level 5 clients and create sales. You’ll understand the anatomy of a well-crafted email, so that you can use this framework for years to come!
  • Session 3 (November 19; 2-3:30p ET): Learn how to develop the know, like, and trust factor in EVERY email you send. Your Level 5 clients WILL buy from you when they trust you, trust your expertise, and when you help them trust themselves every time your email hits their inbox. (We call this the Trust Triad in messaging–and you are going to learn how to create massive trust with your email copy.)

What the heck is a

Level 5 buyer?

Do you continue to put a lot of time and energy into creating emails for your marketing, only to have them “fall flat” and attract few (or no) clients–or worse yet–the wrong type of clients? 

If you send emails that are not converting to clients (or converts the wrong type of clients), let’s talk about what might be going on here.

When you know how to develop emails that speak directly to your Level 5 buyer, Inbox Income will be your new reality. 

(Almost every email I review is not talking to the Level 5 buyer. Big mistake. Huge. Most emails are speaking to Levels 1-3, and this might be why your email marketing is not converting to clients–and is not shortening the buying cycle.)

If you want your emails to convert to perfect-fit clients, it’s time to grab your ticket for Inbox Income!

During this 3-session interactive workshop, you’ll also get a preview of our Content Personality® Club.

This is our program where we help you create messaging for email marketing that deepens relationships and doubles your revenue.

Joyful Clients

“I was inspired by Shannon’s statement in a one-hour training where she said that our mailing list is our most important asset. So true! I decided in that moment to take back my list, transition out of having a team member communicate to my list and to do it myself. From there, I realized that I needed to anchor into new communication strategies that would match the sophistication of my products and brand, while giving my authentic voice the chance to shine. I wanted to look at my programs and courses and figure out the right approach to my marketing that would generate new clients. Shannon is a true pleasure to work with: Clear, insightful thinking, a strategic approach, and tactical suggestions. Nothing pie in the sky, nothing that reeks of formulaic nonsense. We unpacked a strategy that reflects my brand, what I want to do with my business, and how I want to be seen and heard by my clients and practitioners. Since working with Shannon I’ve seen a significant uptick in practitioners joining my program, I’ve seen more people signing up for my courses, and I’m interacting in powerful ways with my list. It’s lovely! When you work with Shannon, be prepared to enjoy marketing. Be prepared to find your best approach to connecting with your potential clients. Be prepared to nurture your leads to closure. You’ll also let go of old stories of how marketing is supposed to be. Shannon will help you land in what’s true and right for you. It’ll be a winning “formula”.

Jill Leigh

“When I knew I had gone as far as I could go on my own, I reached out to Joyful Business Revolution and learned how to rebalance my energy in my business and how to scale beyond the stuck place I was in (doing too many non-CEO tasks). As a result of working with Shannon and Amy, I have more time off, and my coaching business has both increased in revenue and established a model that can grow with me—while meeting my intention of serving more people, without burnout! Shannon offers laser-precise suggestions for strategies and messaging, as well as a pure willingness to apply her expertise in personal ways that would work specifically for me. A little is a lot with Shannon, meaning the gems and expertise that comes through in suggestions and analysis is potent and concentrated! If you are looking for a quality program, look no further!”

Christine Laria

“I hired Shannon to work with me 1-1 on a workshop I was offering that was attracting a lot of people but wasn’t converting to my year-long group program. I was feeling frustrated and not sure what to try next, if I just needed to toss the whole idea out and start over. Shannon not only helped me restructure the workshop to be more effective, she encouraged me to raise the price. We not only sold more of the workshops at the higher price (over 200 people) enrolled, we had a much better show up rate and were super happy with the conversions, adding 12 new peope to our year long group coaching program. This was out best event yet! But wait, it keeps getting better! Today I am sitting down to work on the next workshop that is the same format with a different themse and it is soooo easy! I have Shannon’s brilliant template and notes from our 1-1 work today and it’s cutting my prep time in half. I know this event will be just as positive as the previous one. Thank you Shannon! So grateful for your support and the loving kick in the ass to stop over teaching, raise my rates and still deliver a high quality, high integrity workshop!”

Minette Riordan

What might shift if Inbox Income was your new reality -

–and your revenue grew each time you sent a heartfelt mail?

(Your registration ensures you get all 3 replays for lifetime access. Please know this: The REAL magic happens LIVE! So please mark your calendar to join us live via Zoom!)

M. Shannon Hernandez

Meet Your Workshop Host

Shannon Hernandez is a Messaging & Marketing Strategist with a passion for helping established business owners who have BIG missions and BIG hearts create sustainable, joyful growth. Known globally for her innovative Content Personality® Wheel and as the Founder of Joyful Business Revolution™, Shannon leads a training and consultancy company that empowers coaches, consultants, and experts to increase their impact through mission-driven, organic marketing strategies. Revered as “The Queen of Organic Marketing,” Shannon and her team craft creative marketing campaigns and strategic messaging that help clients grow aligned audiences, strengthen community connections, and use their profits for purpose. 

Shannon is a strong ally for marginalized communities, actively advocating for diversity and inclusion in every aspect of her work. Her transformative programs, including The Content Personality® Club and The JoyFueled™ Business Growth Program, empower purpose-driven entrepreneurs to expand their businesses while prioritizing fulfillment, intention, and joy. A recognized expert in business growth strategy, Shannon has been featured on CBS, ABC, FOX, and NBC.

With over 25 years of experience in award-winning curriculum design, including collaborations with the NFL and U.S. Military, Shannon is a master trainer and teacher. She is the author of Practical Joy: Simple Tools To Cultivate More Joy Every Day and the co-host of the Grow Your Business for Good podcast. Dedicated to philanthropic work, Shannon supports global initiatives providing housing, clean food, water, and medical care. When she’s not speaking or teaching, you’ll find her reading, traveling, snuggling her cat, and spending time with her partner, Maria.